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How To Find Content Opportunities | SearchLove SD 2019

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How brands can uncover content ideas worth chasing.

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How To Find Content Opportunities | SearchLove SD 2019

  1. How To Identify Content Opportunities Worth Chasing Ross Simmonds | Foundation Marketing
  2. #SearchLove @TheCoolestCool
  3. #SearchLove @TheCoolestCool
  4. #SearchLove @TheCoolestCool
  5. #SearchLove @TheCoolestCool
  6. There’s No Better Dashboard…
  7. #SearchLove @TheCoolestCool
  8. #SearchLove @TheCoolestCool
  9. #SearchLove @TheCoolestCool
  10. Or like this…
  11. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitChannel – User Fit Find the channel your audience spends time on What channels do they spend time on? What does well? 1-4 days Activity Metrics (Search Volume, Subscribers, Followers, etc) Rethink how you can better serve this audience. Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most What topics resonates? What stories connect? 1-2 weeks Engagement Metrics (Upvotes, Links, Shares, Comments & Press) Create a remix based on research and insights Measure how your audience responds to the content Can this be remixed further? How can we remix at scale? 4+ weeks Results Metrics (Leads, Media, Backlinks, Traffic & Sales) Create a content engine around the concept
  12. KEYWORD RESEARCH IS STILL A VERY, VERY VALUABLE WAY TO UNCOVER CONTENT WORTH CHASING (It’s just not the only way)
  13. Research. Rethink. Remix.
  14. #SearchLove @TheCoolestCool
  15. Top Posts From Hacker News #SearchLove @TheCoolestCool
  16. Top Posts From Growth Hackers
  17. Sort Content By The Most Engaging Posts In A Community #SearchLove @TheCoolestCool
  18. Use Quora Ads Manager To Uncover Relevant Topics
  19. Sorted the content by the top posts… RESEARCH
  20. RESEARCH:
  21. RESEARCH: RETHINK: Elon Musk Quotes 11,000 /mos Elon Musk + Books 10,500 /mos Elon Musk Resume 6,600 /mos Elon Musk Memes 10,600 /mos How Did Elon Make Money 4,600 /mos
  22. RESEARCH: RETHINK: Elon Musk Quotes 11,000 /mos Elon Musk + Books 10,500 /mos Elon Musk Resume 6,600 /mos Elon Musk Memes 10,600 /mos How Did Elon Make Money 4,600 /mos
  23. Have You Heard Of Product Hunt?
  24. Great Products Have Launched And Got Their Start There…
  25. Some Of These Dead Products Were Actually Just Really Good Content….
  26. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitUser – Channel Fit Find the channel your audience spends time on What content resonates? What type of content? 1-4 days Activity Metrics (Search Volume, Subscribers, Followers, etc) Rethink how you can better serve this audience. Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most What topics resonates? What stories connect? 1-2 weeks Engagement Metrics (Upvotes, Links, Shares, Comments & Press) Create a remix based on research and insights Measure how your audience responds to the content What format works best? Can this be remixed further? 2+ weeks Results Metrics (Leads, Media, Backlinks, Traffic & Sales) Create a content engine around the concept
  27. Research The Topics That Matter To Your Audience
  28. There are MILLIONS of Facebook Groups
  29. The List & Review Strategy
  30. Research Rethink Remix
  31. The Keyword Glossary Strategy
  32. Shout Out To Mary Meeker
  33. You Can Pay To Get A Look At The Actual Site For Sale… #SearchLove @TheCoolestCool
  34. #SearchLove @TheCoolestCool
  35. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitUser – Channel Fit Find the channel your audience spends time on What content resonates? What type of content? 1-4 days Activity Metrics (Search Volume, Subscribers, Followers, etc) Rethink how you can better serve this audience. Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most What topics resonates? What stories connect? 1-2 weeks Engagement Metrics (Upvotes, Links, Shares, Comments & Press) Create a remix based on research and insights Measure how your audience responds to the content What format works best? Can this be remixed further? 2+ weeks Results Metrics (Leads, Media, Backlinks, Traffic & Sales) Create a content engine around the concept
  36. XX Ways To Uncover Content Ideas Worth Chasing: Research The Top Domains On Reddit Research The Top Content On Reddit Analyze Tri-Grams Of Popular Reddit Posts Analyze The SERP For Relevant Keywords Research Most Linked Articles (Across Industry) Research Most Shared Articles (Across Industry) Research Popular Topics In FB Groups Research What Pages Matter To Brands Research Top Content On Quora Getting Traffic Steal The Glossary Strategy Steal The List & Review Strategy Use Flippa/Empire Hunter For Inspo Visit The Search For Insight Steal The Modifier Strategy Research. Rethink. Revisit. #SearchLove | @TheCoolestCool
  37. #SearchLove @TheCoolestCool
  38. #SearchLove @TheCoolestCool
  39. And IF that’s still feeling crowded… If that still feels like you have TOO MANY ideas, concepts & tactics. You’re in luck. #SearchLove @TheCoolestCool

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