2. Masthead:
Bold
Eye catching
Simple
In the left half so it is
recognizable on a store shelf
Cover lines:
Main parts od the text in bold
to stand out
Positioned round edge of
picture
Separated by dividing lines.
Main cover line is in a large
block font to stand out as the
headline, also on the left.
Kickers are in a bright colour to
frame and contrast the picture,
also to highlight another part of
the magazine.
Puffs are on the right, in
circles, which breaks up the
square design. Also
advertises something
different/new in the
magazine.
3. Very clear distinctions
between each section
of contents
Contents on the
left with the
main features in
bold.
Main pictures have
obvious page
numbers on them.
4. Title is large and
bold to draw
attention
Drop caps at
the start of
paragraphs
and gutters
between
columns of text
pull quotes are in
a different font
and feature
humour.
Brand, page
number and
month at the start
of each double
page
The DPS has a
picture on one
page and text
on the other
