Music Videos Research

1. Research into the Music Industry
How music videos are made
Treatment
The first step in making any music video is the treatment. Typically, directors will be contacted and asked to develop a
treatment or a main concept based on the mood or message of the song. The directors ideas which they present will then
determine whether they will get the job or not.
Workflow & Planning
Even with a concise treatment it is easy to get side tracked with different ideas when shooting something as inspirational as a
music video. To keep ground and focused on the treatment/concept directors will often follow the guidelines of Licensing for
Making a Music Video, Location and Logistics.
Licensing for Making a Music Video
There are business models behind any marketable art form. It is important that you are licenced to produce high budget music
videos as music is right at the top when it comes to potential legal dilemmas.
If a producer is working with a musical group which pays fees too a corporation such as BMI (Broadcast Music, Inc.) they will
need to obtain a synchronization license which allows them to use copyrighted music.
Even if the music group you are working with are not represented it is wise to have an informal document signed by both
parties which gives you the right to produce a work of art based on their music. Just in case the music group rise to fame, you
will still own the rights to that music videos visuals.
Location & Logistics
Like any video production, when you visualize several locations there is more necessary pre-planning required for your music
video. You are bound to have curious passers-by. Having the permission and correct paperwork from your local country
government is an essential in making the production of your music video running smoothly.
Audio Playback
Synchronizing your music to your footage is a key part in creating a successful music video. Advanced technological formats
such as digital slates make this procedure easy for the producer. However, good technique is vital to producing a visual
appealing finished product. There are loads of ways to achieve perfect sync. One is to break the audio up into segments – this
has been an effective way to achieve synchronizing even in low budget circumstances.

2. Research into the Music Industry
the purpose of music videos & where to find them
The Purpose of Music Videos
Music videos have several purposes which vary in importance. For example, The main purpose of a music videos despite the
artists freedom of expression is promotion. Music videos are a promotional tool for artists as it can gain the attention of record
labels – record labels will use music videos to find up and coming stars. Moreover, artists will use music videos as a catalyst for
CD and song download sales.
Another important purpose of music videos is to entertain an audience. Music videos with a narrative make listeners get a better
understanding of the songs message or meaning. Creating memorable visuals will also increase sales as it will seem more
appealing to an audience.
Where to find Music Videos
YouTube is the main promotional platform for music videos on the internet today and is used by international superstars all over
the globe. YouTube can be accessed through many electrical devices such as tablets, iPhones, Androids and more. YouTube has
its own category dedicated to music which has 95,663,972 subscribers world wide. This means that YouTube is the perfect
promotional platform for a variety of individuals from well known music artists such as Drake trying to promote their latest
song to artists who are not signed to a record label and are trying to rise to fame.
Under YouTube's music category there are a wide range of music channels which promote all kinds of different music videos. The
type of music video that the channels upload is most likely going to depend on the type of music the channel is trying to endorse.
Some artist might even have their own YouTube Channel to upload their music Videos onto. Examples of these channels are
VEVO, SB.TV and UKF.
Another extremely popular promotion platform for Music Videos is Television. Music videos are shown on music channels on TV
constantly. The most famous has to be Music Television – MTV. MTV has been renown for keeping audiences all over the world
up to date on the most popular music/music videos at each present time.