1. By Megan Gowman

3. Executive Producers are responsible for
business decisions in the music industry
whereas Music Producers are responsible for
producing the actual music.

4. Preproduction Checklist/Steps:
1. Define your objective – what do you want to happen when people finish watching
your video?
2. Define your audience – How does your product relate to the audience’s concerns?
3. Define your message – What problem do you want to solve and how do you show
the solution to that problem?
4. Find your budget – Look at other similar music videos and ask yourself ‘how much
will it cost to make this video?’
5. Plan distribution – How are you going to get people to watch your video?
6. Think of an idea – What is the idea for the video?
7. Treatment and Storyboard – Make a list of detail which need to be included in the
video. Then create a storyboard which you can follow whilst filming.
8. Length – How long do you need to get to the point of the video?
9. Approval – Who needs to approve the video? Where are they inserted into the
process?
10. Pre-production meetings – Whose input/perspective would be of value in the
planning process?
11. Scheduling and planning – look into location scouting, permits, crew, cast,
equipment, weather, schedule for filming etc.

5. Music Video Production Company
Hyde Williams
Harold ‘Hype’ Williams is a music video and
film producer who has worked with artists such
as Kanye West, Nicki Minaj, and 2Pac.
Independent Music Video Production Company
RedCape Productions
RedCape is a video production company based
in the UK which is ran independently by Sean
Brady and Ralph Crofton.

6. Director
The music video director instructs the musical
acts, technical crew, actors, models, dancers
etc. They are the one to conceive the videos
artistic and dramatic aspects.
Label
The label is a brand which is associated with
the artist. The label helps with recording and
marketing for that artist.

8.  iTunes
 Music Channels
 Video Sharing Sites (YouTube, Vimeo,
Metacafe, Blip.tv, Dailymotion)
 Social Networking (Facebook, Twitter,
Tumblr)
 SoundCloud
 101Distribution.com
 Amazon
 Google Music

9. My Own Distribution is a distribution company
founded by Michael Goldstein and ran by
Walter Hollis and Matthew Rodriguez. The
company offers its members the chance to sell
their music/music videos to companies such as
iTunes, Google Music, Amazon, AT&T, and many
more.

10. The distribution avenue which would be
suitable for me would probably be video
sharing networks such as YouTube, and social
networking sites such as Facebook, Twitter,
and Tumblr.
It’s free to put videos onto these sites which
means I don’t have to pay to get people to see
my video. The sites are also targeted towards
teens which means that people in my target
audience will be watching the video.

12.  Video Sharing Sites such as Youtube
 Social Networking Sites such as Facebook
 Online Stores such as iTunes
 Apps such as Music Tube
 Music Channels on TV
 DVDs (if it’s a live performance music video)

13. To exhibit your videos to the public, you need
to have an exhibition licence from a company
such as AVLA (Canada) or the record company.

15. Censorship is the act suppressing of speech or
any other public act/communication which
may be seen as harmful, politically incorrect,
unpleasant etc. This suppression usually comes
from the government, media outlet, or any
other controlling body which the
act/communication is ruled by.

16. I personally, think censorship has both good
and bad qualities. It’s good because it controls
the use of pornography, hate speech, etc. and
also prevents slander.
On the other hand, I think its bad because
many companies/groups of people use
censorship to get rid of anything which can be
incriminating against them – this is generally
seen in the government and higher classes.
This could be seen as an act of oppression.