2. There are 3 stages to making a music video
Pre-Production - This stage includes the research and planning
behind the music video, deciding the actors/actresses,
creating a shooting script, designing a storyboard and
deciding the locations of the shots. Pre-production is a key
stage of creating a music video, the higher the quality of
planning the more likely it is to have a successful finished
product.
Production - The production stage is where the actual filming
of the video takes place.
Post production - Post production is everything that happens
after all of the scenes to the video are already recorded,
this includes the editing the video and adding any special
effects if necessary.
3. A music video is a short film integrating a song and
imagery, produced for promotional or artistic purposes.
Modern music videos are primarily made and used as a
marketing device intended to promote the sale of
music recordings.
Music videos also produce an extension of income for
both the artist and record label as the video can
appear on music channels such as MTV and 4Music as
well as online on popular websites for instance YouTube
and Vevo. It is a successful form of synergy. Music
videos also work a tool to make music more memorable
and give a reason for the consumer to speak about the
media product.
4. Hype Williams
• Aaliyah – “Rock The Boat;”
• Nas/Puff Daddy – “Hate Me Now;”
• Daft Punk/Pharrell Williams – “Get Lucky”
Anthony Mandler
• Jay Z/Justin Timberlake, “Holy Grail;”
• Rihanna – “Diamonds;”
• Drake – “Find Your Love”
Jake Nava
• Beyoncé - "Single Ladies”
• Adele - “Someone Like You;”
• Usher - “Burn”
These music videos are successful for numerous reasons,
including a large budget being available to spend on the
construction. All of the songs listed above are also very
successful, the fact that the songs have all been in the top 10
charts makes the audience want to watch the video to go
with it.
5. Music video production budgets typically cover concept development,
storyboards, pre-production, casting, on-camera talent, choreography,
rehearsals, location fees, props, costumes, production equipment,
production crew, post-production, editing, motion graphics, visual
effects, colour correction, video encoding, and digital delivery.
According to research, the total cost to produce a professional music
video can range from $20,000 to $500,000 and up.
For $25K you could make a music video with these production values:
https://www.youtube.com/watch?v=SDTZ7iX4vTQ#t=34
For $500K+ you could make a music video with these production values:
https://www.youtube.com/watch?v=9bZkp7q19f0
However there are some very successful music videos that have been
made extremely cheaply e.g. Ed Sheeran's £20 budget went on
"fishnets and a crack pipe“ for his A-Team video
https://www.youtube.com/watch?v=UAWcs5H-qgQ
6. There are many ways for audiences to watch music videos.
The main 2 ways are YouTube and Music channels.
YouTube has almost every music video from across the globe
on its website. It is extremely easy to access, especially in
todays modern society. It is also easy to upload music on
YouTube, all you need to do is create an account and
upload the video. Many new artists use YouTube to upload
their work to build a fan base on because it is free.
Music channels such as MTV and Viva are also very
accessible to the public. However it isn't up to the audience
what music video they are going to watch as what is going
to be played next is decided by the companies.
