Question 2 of the A2 Media Evaluation about Music Videos.

1. How effective is the combination of your
main product and ancillary texts?

3. There is a combination of the website and
music video that we used to create the
digipak.
We researched into different elctropop artists, in
order to get an idea of what the usual digipak
looks like.
We kept a constant theme throughout the
digipak, and this was the identity of the artist, we
wanted to show the edge and street style that
the artist takes interest in, and at the same time
we wanted to represent the genre of music.
We stuck to common codes and conventions
that appear in electropop digipaks, and this was
the placement of the artist name and the name
of the digipak.
We made sure that the digipak
kept to the audiences
expectations:
• Simplicity
• Realistic Locations
• Creativity

4. We wanted to make sure that the brand of the artist is
portrayed, and this was to show the style of the artist, and
this is to keep the target audience interested by making
sure it relates to them in the styles that was used.
The digipak clearly shows the individual media product that
is trying to be sold to the target audience. The digipak will
be accessible through the website or in stores.
The front, inside and back of the digipak had to be designed
with the target audience in mind, and to represent the artist
through the use of photography, text and colour schemes.
We were pleased
to know that the
audience
approved of the
final
development, as
it kept their ideas
in mind.

5. MUSIC
VIDEO

6. The music video followed a criteria like other music
videos:
• Follows a colour scheme
• Follows codes and conventions of music videos in the
same genre
• Covers Goodwin’s Theory throughout.
The music video effectively portrayed the
artists star image. Together with the digipak
and the website, the three products created
a band for the fans of the artist to recognise
and become part of.
There is a clear link
between all three media
products, in terms of style
and colours used, making it
effective and easily
recognisable.
The music video being the main media
product, we had to make sure that the
design of it was planned out thoroughly,
keeping in mind the lyrics and visuals.
The music video can be accessible on YouTube, social
media and the website that was created for the artist, this
is so that all of the audience are able to view the music
video whenever they want. Whereas trying to get access to
the digipak can be slightly more difficult.
The star image
was the main
focus in the
music video,
than it was
compared to the
digipak and the
website.

7. WEBSITE

8. The brand of the artist was maintained from the
digipak to the website. This makes it easier for the
artist to be recognised by the audience.
The artists social media
sites were connected to the
website, this so that the
audience will be able to
follow the artist and find
out information.
The website combined the ideas of the music video and digipak, making it
an effective product. The website allowed the audience to find out
anything they wanted about the artist from one given place, this is
because it help information about the artist, their social media links and
their general portfolio.
The colour
scheme was
consistent
throughout the
digipak, music
video and the
website. This
showed a
similarity in all
three media
products.

9. A website is a lot more effective than a digipak, this is
because it can be accessed by anyone of the audience. Also,
it better way of promoting the artist and their brand as
everyone has access to the Internet.
The website was kept simple and this was a true reflection of
the artist. The initial idea of the website was inspired by
Electropop artist; Sia.
We made sure that the website had the usual tabs that an artists
website would have, such as a store, gallery, social media, a short
biography and links to upcoming events