This slide deck is intended for internal training purposes at Wall2Wall Media Inc.

1. Connecting Canadians with Real Estate.
P R E S E N T A T I O N
Summer Learning Sessions

2. Phones On Vibrate

3. 1. Introduction to these learning sessions
2. What is SEO about?
3. What does it mean for our clients?
4. What does it mean for you?
5. Q&A
In A Nut Shell…

4. We produce and manage more real estate editorial
and listing content than any other
Canadian Real Estate Publisher.
One

5. 25 years of Real Estate focus
Allow us to deliver hyper-local knowledge and
competitive intelligence on your market.
One

6. Future
Mixed media specialists – print, digital, mobile
One

7. One Over The Next Two Months…
1. Search Engine
Optimization
2. Pay Per Click
3. Targeting and
Retargeting
4. User Experience
5. Measurement
1. Word of Mouth +
Directories
2. Ad Buy
3. Mail and Phone
Lists
4. Product Placement
Optimization
5. Store Level
Analytics

8. What Is SEO About?Two

9. What Is SEO About?Two
Before we dive into details, let’s take a step back and get a wider picture.

10. What Is SEO About?Two
 The need for search engines arose out of a desire
to find the right information quickly and efficiently.
 Search engines helped us find multiple sources
and multiple perspectives much faster – and now
we take that for granted.
 What did we do before??

11. What Is SEO About?Two
Before Search Engines
After Search Engines

12. What Is SEO About?Two
 Drawing Time
 Big players in search + market share.
 Search sandbox with high walls, and with every
update additional fences.

13. What Is SEO About?Two
Google cares about satisfied customers, not satisfied companies.

14. What Is SEO About?Two

15. What Does This Mean For Clients?Three

16. What Does This Mean For Clients?Three
SEO is like word of mouth combined with being in every directory:
 How can we get more people to talk about us, and make it easy for them
to find us?

17. What Does This Mean For Clients?Three
 Customers expect to find
the best information/
business to match their
need.
 Businesses need the right
customers to find them.

18. Three
 Google is a powerful
gatekeeper.
 Need to play by the rules
to earn the right to show
up on the first page.

19. What Does This Mean For Clients?Three
 On-site and off-
site SEO we
provide for
clients.

20. What Does This Mean For Us?Four

21. What Does This Mean For Us?Four
SEO affects most of our
teams:
 IT
 Production (websites)
 Editorial
 Marketing
 Sales

22. What Does This Mean For Us?Four
 Lots of work for Editorial
and IT – digitizing
content!
 We are playing the SEO
game to win for our own
websites.
 Make it easy for search
engines to find out
content, index it, and
display it in a way that will
invite customers to
engage.

23. Four
*But also
not rely
100% on
Google

24. What Does This Mean For Us?Four
As for the rest of us, we have a
tremendously important part to play in
the success of this initiative.
Most of us have a social media profile,
and if you wish to assist, we’d like to
invite you to help out.

25. Four

26. Four

27. What Does This Mean For Us?Four

28. Image Sources
Confused Guy
Diving Board
Swimming Pool
Google On Tablet
Infinite Clock
Kids Reading
Book Shelves
Library Computers
TTC Bus
Theatre Audience
Nike Logo + Slogan
Just Google It
Women Shaking Hands
Word Of Mouth
Yellow Pages
Google SERP
Google Evaluation
SEO Pie Chart
Friends - Cast
Hands In A Circle
Digitize Papers
Search Appearance Overview
Social Media Icons
Types of Online Media
Moz Ranking Factors

29. Q & A