Internship presentation on business development role in a bangalore based start up "VolWing Travelers"

1. An Internship report on Customer
Segmentation
Submitted by:
P.v.Rohit
138944

2. MEANING
MA1K.E
Tourism
Industry
When we Google for a tour
agency or operator in India,
we get a list of big corporates
with huge offers
When it comes to
educational tours……!!!!!

3. 1. Edu.Yatra4u
2. Indiaeducationaltours
3. Spicy holidays
TOP PLAYERS
1. Make my trip -2000
2. Thomas cook -1981
3. Cox and kings -1958
4. Yatra -2006
5. Goibibo -2009
EDUCATIONAL

5. NICHE
Ball

8. The vision: To be the travel service provider
of choice for every Indian school
The mission is to provide superior service
through the right blend of capability,
relationship, technology which wow our
customers

9. Customer segmentation …
1. Portfolio analysis
2. RFM analysis

10. RFM ANALYSIS
R – Recency, F – Frequency, M - Monetary
The basic premise of RFM is that customers who
have purchased more recently, more frequently and have
spent more with your company are your best prospects for
future direct marketing campaigns.

11. RFM – Basic Ranking
This approach involves scoring customers based on
each RFM factor separately. It begins with sorting your
customers based on Recency, i.e., the number of days or
months since their last purchase. Once sorted in ascending
order (most recent purchasers at the top), the customers are
then split into quintiles, or five equal groups.

12. Parent Cell Ranking

13. Recency Frequency Monetary RFM
5 5 4 554
5 5 3 553
5 4 5 545
5 3 3 533
5 3 3 533
5 3 3 533
Contd…

14. RFM @
VOLWING

15. RECENCY
1.0
VOL’S

16. FREQUENCY
2.0
VOL’S

17. MONETARY
3.0
VOL’S

18. Findings:

19. Ctnd….

20. conclusion
Two months of the time spent in
a start-up not only taught me
segmentation like B-strategies but
helped me learn more about what
can and what cannot be done in a
business

21. Thank you
...