Turning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
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The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers. Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
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Turning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
- 1. Turning Shoppers Into Customers How to Retain Your New Customers Post-Holiday
- 2. Today’s Logistics Kerry Mallett Senior Content Specialist, Webinar Recording & slides will be in your inbox shortly after the session Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after!
- 3. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $3B #1 1000+
- 4. Some of Our Clients Our Recognition For Commerce Leaders of Today and the Future
- 5. Our Speakers CHELSEY CODRINGTON Senior Director, Client Strategy LIZE KEEFER Senior Manager, Paid Social RON HAY Associate Director Strategy - Retail COURTNEY SIEGEL Director of Demand Generation STEPH CARCAMO Customer Experience and Support Operations Manager
- 6. Copyright. Movable, Inc. All rights reserved. About Movable Ink Activate any data to generate personalized content Email Mobile Messages Context APIs DATA SOURCES Website Images CONTENT SOURCES CRM Loyalty Behaviors Data Activation Presentation Logic Content Generation ESP Platform Mobile Platform CDP Marketing Platform E-Commerce Social Media 1st Party CMS Content API
- 7. eCommerce Marketing Platform $406M Raised 50% YOY Growth 1000+ Employees 5 Offices 30,000+ Clients Reviews Visual UGC Loyalty & Referrals Subscriptions SMSBump
- 8. About Justuno ➔ Personalized on-site messaging & CRO ➔ 188,000+ brands worldwide ➔ 135% lift in revenue during first year as a customer ➔ From lead capture to dynamic banners, intelligent product recommendations, and even push notifications--Justuno has your onsite experience covered
- 9. Agenda ● Panel Discussion ● Audience Q&A with the Panel 9
- 10. What strategy are you primarily utilizing to retain customers post-holiday? ● Discounting items ● Loyalty programs ● Personalized email marketing ● Targeted social ads ● Something else - tell us in the chat! POLL
- 11. Omnichannel Success What to Do Now? Turning Shoppers Into Customers How to Retain Your New Customers Post-Holiday Macroeconomic Factors
- 12. Omnichannel Success What to Do Now? Turning Shoppers Into Customers How to Retain Your New Customers Post-Holiday Macroeconomic Factors
- 13. Omnichannel Success What to Do Now? Turning Shoppers Into Customers How to Retain Your New Customers Post-Holiday Macroeconomic Factors
- 14. Key Takeaways Navigating economic concerns requires understanding how your consumers behave and how to build loyalty with them. Using zero- and first-party data to craft a personalized experience is key for an omnichannel experience that uses budget efficiently. So is auditing your customer journey to understand areas of opportunity in retaining customers. Audience segmentation is the name of the game: that means driving results by understanding how to tap into repeat purchasers, creating tailored messaging driving audiences to specific products, and segmenting based on recent behaviors such as average order value and whether they make a purchase in the last 30 days. Managing your customer data so it’s updated regularly and informs your tactics – like social ads, email campaigns, and loyalty programs – is key to retain customers throughout the year.
- 15. Schedule Your Consultation with a Retention Expert
- 16. Q&A CHELSEY CODRINGTON Senior Director, Client Strategy LIZE KEEFER Senior Manager, Paid Social RON HAY Associate Director Strategy - Retail COURTNEY SIEGEL Director of Demand Generation STEPH CARCAMO Customer Experience and Support Operations Manager
- 17. 17 Stay informed on the future of digital marketing Visit our content hub ➜
- 18. Thank you!