
Organization / Workplace
Wyndham Hotel GroupLocation
Greater New York City Area, TX United StatesOccupation
Director, Analytics & InsightsIndustry
Travel / Tourism
Website
www.someclarity.comAbout
Prioritize the activities of a team of high-performance analysts providing web insights and decision guidance for the Online Retailing and Online Marketing teams, and the wider company. Provide analytical support to all Wyndham's channel managers including traditional online channels (SEM, SEO, Display, Email, Affiliates and mobile aps) and Brand, as well as such travel-industry-specific channels as Meta search, Online Travel Agencies and Global Distribution Systems. Manage Wyndham's relationships with site analysis (Adobe Analytics (SiteCatalyst), Adobe Ad Hoc Analysis (Discover) and Google Analytics) and marketing channel attribution (ClearSaleing) vendors. Evangelize online marketing ...