Victoria's campaign research

1. Campaigns

2. What are Campaigns?
• Campaign can inform you about something,
try to buy something, keep people safe and to
get you to support things , publicise an event,
raise an awareness of an issue or provide a
public service. It also educate people .

3. What methods are there?
Billboards
Posters
Magazines
TV advert
Cinema
advert

4. Types of campaigns
Advertising
campaign –Get
audience to
buy the
product
Political-persuade
the
audience to
vote for
political
party
Charity- Get the audience
to support a charity and
give money
Health and
safety- keep
people safe
and act in a
particular way

5. Well known campaigns

6. Advertising techniques
Shock
Threat
Catchy Music/ slogans
Enigma- Mystery
Famous/relevant people

7. Copyright, intellectual property, file
sharing and digital piracy
Copyright-Whenever you write or record an original idea, it is
automatically protected by copyright.
Intellectual property- A creation/ design/ idea that belongs to a
person or a group of people for example films
File Sharing-Lets other people access your files and
distributing files such as computer programs
Digital piracy- It is when you Download and copy
documents illegally

8. How are young people involved in
piracy?
Watching films illegally by going on websites
which let you watch films which might not even
be out on DVD, so they don't have to pay for it.
Copying music from website like
Youtube to put on there phones
which it illegal just so they don’t
have to pay for it

9. Piracy and illegal sharing in media
forms
Music can get
downloaded illegally
by YouTube
If you haven't
brought it and has it
downloaded to your
phone, computer etc
If you have shared
your music with
other people and
got other people
to download it
Films can be
downloaded illegally
using different
websites
Films can be
watched illegally
if they haven't
came out on dvd
and in cinemas
on different
websites for free

10. Why is file sharing illegal
• File sharing is illegal because it is when other
people will download and share things. If
everyone did this it will mean know one will
get the money for their work.

11. 'Piracy' student Richard O'Dwyer loses extradition case-
This person made a website with links to films and tv
programmes that were pirated copyright and got sent to
prison because it is illegal .
Examples of where piracy/ copyright
have been in the news.
UK pirates face intellectual property crackdown-which
tell us that people will buy a DVD and
copy loads and sell them to make money which
is illegal, and they got sent to prison.