One to One Health and OTOinsights present a first of it's kind study that shows how neuromarketing analysis can be garner new insights into patient engagement with branded drug sites. OTOinsights also presented this research at the 2010 Boston UPA mini-conference. More info at www.otoihealth.com
Analysis of the online networking activities of 100,625 globally distributed healthcare professionals (HCPs) on Twitter indicates an increase in their use of public social media for clinical and professional purposes.
The international healthcare community are increasingly using public social media channels for professional network building and clinical conversation. Through focused clusters related to professional interest, healthcare professionals (HCPs) are recognizing the value of online connections for discovering and discussing: clinical cases; practice matters; research; treatments; and news.
BayCHI April 2015 - Towards Smart Emotional Neuro Search Engines: An Extensio...Nilo Sarraf
In an era when humans are creating brain-controlled airplanes, neurogaming, and robots that learn behavior by reading human emotions, we may soon enable search engines to read human emotions in order to improve search results based on the neurological feedback they receive from brain waves.
Through wearable computing devices, search engines might read brain waves and dimensions of emotions in order to improve search results. In other words, search engines can become an extension of the human brain.
OTOinsights / One to One Health - Allergy Webinar - Apr 8 2010One to One
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results. The study, conducted using our proprietary Quantemo™ offering, examined not only how patients view but also neurologically react to and emotionally respond to pharmaceutical brand websites in a single therapeutic category (allergies). We will discuss the neurological, emotional, and eye tracking data collected and the implications that the results have on best practices for designing branded pharmaceutical websites.
5 Neuromarketing Techniques to Persuade Customers to ConvertUnbounce
Are you making the critical mistake of using only features, benefits, and logical arguments to convince your customers to buy? If so, you are only selling to 5% of each customer’s brain!
In this webinar, Roger Dooley, author of the best-selling book Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes.
You'll learn:
-How design elements can look great but cut your conversions
-Why fighting friction is the cheapest way to increase conversions
-How your web developer may be planting conversion-killing landmines you'll never notice
-How to write copy that lights up your customer's brain
...plus, much more!
NEUROMARKETING - Dissertation (English version, presentation only)Valentin Oliver
Exhaustive research in which the pioneer medical of neurosciences team from Hospital Clinic de Barcelona, Hospital Sagrat Cor, Clinica Sagrada Familia have provided their background and research in this field; marketing professionals such as Mindmetic, Martin Linstrom; and contrasted with academic papers, journals with referee (i.e. AdAge, International Journal of Market Research, etc).
Research supervised and conducted by M.Tena, and done by Valentin Oliver (B.A. in IQS School of Management).
Analysis of the online networking activities of 100,625 globally distributed healthcare professionals (HCPs) on Twitter indicates an increase in their use of public social media for clinical and professional purposes.
The international healthcare community are increasingly using public social media channels for professional network building and clinical conversation. Through focused clusters related to professional interest, healthcare professionals (HCPs) are recognizing the value of online connections for discovering and discussing: clinical cases; practice matters; research; treatments; and news.
BayCHI April 2015 - Towards Smart Emotional Neuro Search Engines: An Extensio...Nilo Sarraf
In an era when humans are creating brain-controlled airplanes, neurogaming, and robots that learn behavior by reading human emotions, we may soon enable search engines to read human emotions in order to improve search results based on the neurological feedback they receive from brain waves.
Through wearable computing devices, search engines might read brain waves and dimensions of emotions in order to improve search results. In other words, search engines can become an extension of the human brain.
OTOinsights / One to One Health - Allergy Webinar - Apr 8 2010One to One
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results. The study, conducted using our proprietary Quantemo™ offering, examined not only how patients view but also neurologically react to and emotionally respond to pharmaceutical brand websites in a single therapeutic category (allergies). We will discuss the neurological, emotional, and eye tracking data collected and the implications that the results have on best practices for designing branded pharmaceutical websites.
5 Neuromarketing Techniques to Persuade Customers to ConvertUnbounce
Are you making the critical mistake of using only features, benefits, and logical arguments to convince your customers to buy? If so, you are only selling to 5% of each customer’s brain!
In this webinar, Roger Dooley, author of the best-selling book Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes.
You'll learn:
-How design elements can look great but cut your conversions
-Why fighting friction is the cheapest way to increase conversions
-How your web developer may be planting conversion-killing landmines you'll never notice
-How to write copy that lights up your customer's brain
...plus, much more!
NEUROMARKETING - Dissertation (English version, presentation only)Valentin Oliver
Exhaustive research in which the pioneer medical of neurosciences team from Hospital Clinic de Barcelona, Hospital Sagrat Cor, Clinica Sagrada Familia have provided their background and research in this field; marketing professionals such as Mindmetic, Martin Linstrom; and contrasted with academic papers, journals with referee (i.e. AdAge, International Journal of Market Research, etc).
Research supervised and conducted by M.Tena, and done by Valentin Oliver (B.A. in IQS School of Management).
Believe Me or Your Own Eyes: Eye Tracking Entertainmentkeylimeinteractive
This is subset of the slides presented at the 2011 SXSW conference that highlights the pros and cons of eye tracking for user research. Key Lime Interactive moderated and participated as a panelist for this session.
NEUROMARKETING - Dissertation (Spanish complete version)Valentin Oliver
This Final Project Research is an exhaustive research in which the pioneer medical of neurosciences team from Hospital Clínic de Barcelona, Hospital Sagrat Cor, Clínica Sagrada Familia have provided their background and research in this field; combined with the entrepreneur marketing professionals such as Mindmetic, Martin Linstrom; and contrasted with academic papers, journals with referee (i.e. Advertising Age, International Journal of Market Research, International Journal of Advertising).
This research has been supervised and conducted by M.Tena and done by Valentín Oliver (Degree in B.A. at Ramon Llull University).
The Decision Making Process - Neuromarketing Overview True Impact
Neuromarketing: The Future of Better Communications The Decision Making Process
By Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
The 3 Brains of Decision-Making
Subconscious to Conscious Thought
Understanding Customer Emotions Benefits the Entire Organization
Neuromarketing Applied to All Media
Top 3 Neuromarketing Applications
Optimize any communication to elicit positive emotions, and increase propensity to buy.
Take the risk and guesswork out of Marketing.
Ultimately understand what your customers want, before they express it.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
True Impact – Neuromarketing Process
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
A collaboration of existing findings of both neuroscience and marketing research as it pertains to neuromarketing. Here neuromarketing definitions, technologies, validation and application are discussed. http://lunaweb.com
Neuromarketing: The Future of Better Communications Neuromarketing Examples
Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
Why Does it Matter?
Competitive Marketing landscape.
Impulse buying, confusion in marketplace.
Conventional marketing is disruptive.
Shift to digital, inbound marketing.
Marketing & Advertising need better tools.
De-clutter – Simplify messaging and visuals.
Differentiate – Sharp contrast against competition.
Build brands – Brands are shortcuts to reward.
Adapted from Gemma Calvert, Neurosense, Chair of Applied Neuroimaging, University of Warwick.
Neuromarketing fMRI Example
The ad campaign that created the greatest activity in a certain brain region, generated significantly more calls to a stop-smoking hotline.(Source: Sage Journals, 2012)
Neuromarketing EEG Example
Engaging multiple senses:
Communicates with the old brain, through the use of imagery.
Communicates with the neocortex, by making you wonder if the kid can move objects..
Stimulates the Senses, with epic soundtrack!
Make You Feel It. It’s simply a sweet story.
Neuromarketing Eye-Tracking Example
Decision Paralysis – Less is More
Grocery store displayed 24 varieties of jam, and offered samples.
60% of customers stopped to sample the jams
3% made a purchase
Next day, displayed only 6 jars.
40% customers stopped
30% made a purchase
Study by Sheena Iyengar, Professor at Columbia University.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
For our second edition of our brand new e-zine, we’re shining the spotlight on the intriguing topic of patient insights. We discuss the role of patient insights and what impact it has on improving patient outcomes, and highlight new ways pharma can engage with patients.
So what are you waiting for? Head over to the website now for the latest edition of Spotlight On. Again, if you like what you see, feel free to share it with others. And if the first edition passed you by, don’t worry, it’s still available to read. Enjoy!
Believe Me or Your Own Eyes: Eye Tracking Entertainmentkeylimeinteractive
This is subset of the slides presented at the 2011 SXSW conference that highlights the pros and cons of eye tracking for user research. Key Lime Interactive moderated and participated as a panelist for this session.
NEUROMARKETING - Dissertation (Spanish complete version)Valentin Oliver
This Final Project Research is an exhaustive research in which the pioneer medical of neurosciences team from Hospital Clínic de Barcelona, Hospital Sagrat Cor, Clínica Sagrada Familia have provided their background and research in this field; combined with the entrepreneur marketing professionals such as Mindmetic, Martin Linstrom; and contrasted with academic papers, journals with referee (i.e. Advertising Age, International Journal of Market Research, International Journal of Advertising).
This research has been supervised and conducted by M.Tena and done by Valentín Oliver (Degree in B.A. at Ramon Llull University).
The Decision Making Process - Neuromarketing Overview True Impact
Neuromarketing: The Future of Better Communications The Decision Making Process
By Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
The 3 Brains of Decision-Making
Subconscious to Conscious Thought
Understanding Customer Emotions Benefits the Entire Organization
Neuromarketing Applied to All Media
Top 3 Neuromarketing Applications
Optimize any communication to elicit positive emotions, and increase propensity to buy.
Take the risk and guesswork out of Marketing.
Ultimately understand what your customers want, before they express it.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
True Impact – Neuromarketing Process
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
A collaboration of existing findings of both neuroscience and marketing research as it pertains to neuromarketing. Here neuromarketing definitions, technologies, validation and application are discussed. http://lunaweb.com
Neuromarketing: The Future of Better Communications Neuromarketing Examples
Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
Why Does it Matter?
Competitive Marketing landscape.
Impulse buying, confusion in marketplace.
Conventional marketing is disruptive.
Shift to digital, inbound marketing.
Marketing & Advertising need better tools.
De-clutter – Simplify messaging and visuals.
Differentiate – Sharp contrast against competition.
Build brands – Brands are shortcuts to reward.
Adapted from Gemma Calvert, Neurosense, Chair of Applied Neuroimaging, University of Warwick.
Neuromarketing fMRI Example
The ad campaign that created the greatest activity in a certain brain region, generated significantly more calls to a stop-smoking hotline.(Source: Sage Journals, 2012)
Neuromarketing EEG Example
Engaging multiple senses:
Communicates with the old brain, through the use of imagery.
Communicates with the neocortex, by making you wonder if the kid can move objects..
Stimulates the Senses, with epic soundtrack!
Make You Feel It. It’s simply a sweet story.
Neuromarketing Eye-Tracking Example
Decision Paralysis – Less is More
Grocery store displayed 24 varieties of jam, and offered samples.
60% of customers stopped to sample the jams
3% made a purchase
Next day, displayed only 6 jars.
40% customers stopped
30% made a purchase
Study by Sheena Iyengar, Professor at Columbia University.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
For our second edition of our brand new e-zine, we’re shining the spotlight on the intriguing topic of patient insights. We discuss the role of patient insights and what impact it has on improving patient outcomes, and highlight new ways pharma can engage with patients.
So what are you waiting for? Head over to the website now for the latest edition of Spotlight On. Again, if you like what you see, feel free to share it with others. And if the first edition passed you by, don’t worry, it’s still available to read. Enjoy!
Observations and inspirations from the Ogilvy CommonHealth Worldwide team that attended SXSW Interactive 2015 in Austin. From digital health and wearables to predictive analytics and robots, our team saw it all. Here we present the trends we saw and key takeaways from select sessions.
Wego Health FDA Post Presentation Data Pptguest4c357f
Annotated and expanded version of WEGO Health’s presentation at the FDA’s Public Hearing and the Health Activist Social Media Survey results with graphs and explanations.
This is the annotated and expanded version of WEGO Health’s presentation at the FDA’s Public Hearing and the Health Activist Social Media Survey results with graphs and explanations.
Essay For Money. Writing essay for money - College Homework Help and Online T...Jenny Reese
Essay on Money | Money Essay for Students and Children in English - A .... Easy Essay on 'The Right use of Money' for 12th and 10th classes free .... Money is the Key to Happiness Essay - ElliotrilloBridges. Writing essay for money - College Homework Help and Online Tutoring.. The Importance of Money Essay | StudyHippo.com. Money is the Key to Happiness Essay - GiovanniewaMurillo. Money Seems To Be - Free Essay Example | PapersOwl.com. Invest Your Money for Bright Future - We Write Praiseworthy Essays by .... Write essays for money by brilliantassignment1 - Issuu. Essay on importance of money in life - words english essay about money. Money Essay Writing Essay Writer - Making Money Now. How to write an essay for college money - Write My Essay For Me What .... How to write essays for money in 4 steps - Land New Clients very Fast!. Essay on money - Its uses and abuses. Spending Money Wisely Essay. Importance of Money Essay - RebeccasrDavenport. Essay Writing - Money - ESL worksheet by m.farvas. Best Write Essays For Money ~ Thatsnotus. Money essay writing - College Homework Help and Online Tutoring.. There are two exercises on money vocabulary and word formation, also ....
Redefining health in an age of uncertainty roseConsumerMed
Learn 5 key trends in consumer health. Get a view into the hearts and minds of today’s consumers, including the boomers. Based on the latest research. Presented at ConsumerMed.org 2013 Summit by Pete Rose, Executive Vice President at The Futures Company.
Director Lee Rainie presented to physicians, administrators, and staff at Providence St. Joseph Medical Center in Burbank, California on January 12 on understanding social networking and online health information seeking.
The future of market research in heatlhcare - EphMRA presentationRoss Taylor
An exploration of a potential future for market research and social listening in the healthcare industry as technology advances and behaviours change ever more rapidly.
This portfolio includes three research-focused design projects and my thesis. Thesis topic: A tool (toy) to alleviate the emotional struggles that children with ADHD face each day.
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One to One ‘Best Practices for E-NewslettersOne to One
Over 30 companies joined us at The Design Council in London on 13th December for our Seminar: ‘Best Practices for e-newsletters from Sign-Up to Delivery’.
Dr Philip Rhodes, Director of One to One Insight, one of the UK’s leading human experience research consultancies, opened the seminar with a review of the top 20 retailers’ e-newsletters. Our independent research surprisingly revealed that some of the most well known UK retailers such as play.com and Argos make it very difficult for customers to sign up for their e-newsletters. In both these cases users are forced to open a customer account merely to receive the e-newsletter, which includes entering payment information, home address, telephone number etc. Perhaps, even more surprising, almost half of the e-newsletters had no social media links. Meanwhile, John Lewis, one of the UK’s most renowned department stores, dropped points in failing to allow users to personalize the e-newsletter. If you sign up for the John Lewis e-newsletter be prepared to receive information on everything from hats to lawnmowers.
One to One Insights Online Banking Experience Presentation 11.18.2010One to One
This presentation highlights One to One Insight’s latest customer experience research findings on the top ten retail banks in the UK (Barclays, Halifax, HSBC, first direct, Lloyds TSB, Nationwide, NatWest, Santander, The Co-operative Bank, and Yorkshire Bank) in terms of the online customer experience they provide users who are interested in purchasing a Cash ISA (an individual savings account which offers savers special tax advantages) .
Research will directly compare the online experience provided by leading banks by scoring each bank, and providing qualitative insights into:
Positioning of Cash ISAs on the top 10 banking websites
Information relating to Cash ISAs
Tools and features related to Cash ISAs
Application process for a Cash ISA
One to One Health: A Guided Tour of the Digital Health Information EcosystemOne to One
Seth Levine from One to One Health provides a guided tour of the Digital Health Information EcosystemTM where all consumption of health-related information online takes place and a concept all health marketers need to understand to effectively market their products or services in the Web 3.0 era. More info at http://otoihealth.com/
Search Marketing Success: Dominate Search in 2011One to One
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
Webinar: Promoting America State by State: Email Expert Review of Fifty State...One to One
“One to One’s deep experience serving travel-related brands provide us with unique insight into critiquing and designing engaging promotional email,” said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. “In this webinar we’ll be visiting the State Tourism Agency websites for all fifty states and then signing up for email; then offering expert analysis of the emails we receive over the following ten-day period.”
Webinar: Top iPad Magazine Applications: Customer Experience WinnersOne to One
OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, hosted a webinar on July 29th to present their latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
OTOinsights' task-based analysis focuses on the homescreen, navigation, layout, advertisement placement and overall user satisfaction.
This webinar will help brands and publishers participating, or planning on participating, in iPad magazine applications as developers, advertisers or content authors.
This webinar deck addresses these questions:
What is Web 3.0, when will it arrive, and most importantly...what will it mean.
What emerging digital marketing channels are most likely to become a part of your 2011 planning.
Why digital marketers are increasingly less concerned about technology innovation and turning their focus to the social sciences.
Why creative is becoming plural and what does that mean for your digital marketing approach.
Why speed, innovation and improvisation matter and yet are in conflict with how most organizations approach their marketing.
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
Sophisticated online marketers are realizing that email, mobile and desktop applications all belong in their messaging ecosystem, and they must work and be measured together to achieve optimal results. Case study examples from the Royal Caribbean VIP Cruise Pass, the Tahiti Live and Vail Resorts SnowMate will demonstrate how these brands are using Web 3.0 tactics to deliver the right message, at the right time in the right channel.
OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010One to One
This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
- The Shifting Digital Messaging Landscape
- Customer Identity Fragmentation
- Publishing and Measurement Complexity
- Consumer Expectations around Permission Management
- Solutions to these Disruptions in Email-centric Marketing
- Case Studies
OTOinsights Search Engine Strategies NYC 2010 Presentation. Covers neuromarketing research OTOinsights conducted to understand the impact that Universal Search Results has on search behavior.
OTOinsight's MITX presentation titled "Neuromarketing and the User Experience". This is for today's MITX Event (10/29/09) titled "User Experience Techniques: Inspiring Users to Identify What They Didn't Know They Needed".
OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general.
OTOinsights "Emotion, Engagement, Internet Video"One to One
http://www.onetooneinteractive.com
Internet video is one of the fastest growing entertainment media and among the most popular of all Internet activities. According to recent reports (July 2007, January 2008) from the Pew Internet & American Life Project, 57% of Internet users visit video sharing sites and 20% visit video sharing sites daily. Growth in Internet video consumption is highest among the key demographics of college-bound and educated 18-29-year-olds, 76% of which visit video sites daily. Additional high-growth demographics include women (11% view daily, up from 5% in 2007) and 30-49-year-olds (14% view daily, up from 7% in 2007)
In this report, we present an analysis of viewer engagement with Internet video. Viewer engagement was measured using OTOinsight’s Quantemo™ system. Quantemo™ utilizes a multimodal approach that combines self-report and physiological data to holistically and reliably measure user engagement with digital media like Internet video. Analyzing the results from the various Quantemo™ data sources, we present a series of three insights concerning how users locate, respond to, and engage with Internet video.
OTOinsights "Serious Games for Marketing"One to One
http://www.onetooneinteractive.com
Second Life is a 3D immersive virtual world built primarily with user-generated content and a thriving in-world economy where this content, from virtual houses to exotic virtual fashions, is bought and sold. In recent years, corporate developers have created branded locations within Second Life. In this study, we compared the content of 20 of Second Life’s top builds—10 corporate and 10 user-created—to discover how the next generation of builds can be improved.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Neuromarketing Insights into Branded Allergy Medication Website Design
1. Beyond the Voice of the Customer: Neuromarketing Insights into Patient Engagement with Pharmaceutical Brand Web Sites June 9, 2010 One to One Interactive, 2010. All rights reserved.
16. Quantemo Engagement Index(QEI)combines data from traditional user research, information processing models, and socio-cultural models to correlate people’s felt experience of their emotions when interacting with media stimuli with their behavioral/physiological responses. Quantemo™ Engagement Index (QEI) Σ = Quantemo Behavioral Index + Quantemo Neurological Index + Emotional Tagging
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20. After all stimuli were shown, participants fill out emotional and rating surveys
63. Wrap Up Methodologies and approach can be applied to any health or business vertical Quantemo can be a critical part of brand planning, product launch, creative development and asset optimization efforts Testing can be done on websites, landing pages, registration forms/buy flows, digital media, video, animation, email, games, kiosks and more…
Editor's Notes
Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Important because design is changing from an industrial “this is what we are able to produce” paradigm to one where were attempt to creating meaning to consumers. Quoting Dr. John Ratey, Professor of Psychiatry at Harvard:“To know ourselves, we must become good self-observers, and it is for this reason, more than any other, that we must learn about the object that drives our logic, imagination, and passion.” Microsoft: EEG data to understand users’ feelings of surprise, satisfaction, & frustration Google: partnered with MediaVest for a biometrics study on the effectiveness of YouTube pre-roll vs. ad overlay. Overlays were more effective Daimler: fMRI to research headlight design with suggest human faces and light up the reward center
One hundred billion neurons in the brain with 1-10,000 synaptic connections. Thus, the number of possible patterns may be up to forty quadrillion Since the brain is so plastic and complex, it is virtually impossible to predict how a given factor will influence it’s state. There is no buy button. But, neuromarketing can help uncover certain patterns to help brands optimize their marketing efforts.
4 primary processes involved in responding to stimuli: perception, emotion, attention, & behavior Perception: sight, touch, hearing, taste, and smell. Proprioception Hearing, some vision, touch & taste enter through the brain stem and go to the thalamus. From here, they travel to specialized areas of the brain. Emotional signals are processed through the limbic system: memories, learning, & emotion. Signals are emotionally tagged and cause a response: fight or flight from the amyglada If interested: apply active attention & start up the corresponding behaviors Bottom-up processing = passive attention; top-down processing = active attention (goal driven) This is important for choosing the creative channel used to engage customers
JAR study (Dec 2009) challenges the notion that emotive advertising creative increases attention. They found a 20% decrease in attention from emotive ads. These findings support the resource-matching theory: users will expend only the minimum amount of resources to process a stimulus. Emotive content requires little cognitive processing, so there is less attention Traditional market research relies on users cognition, but this only gets at a miniscule part of the decision process. 90% of buying decisions are made unconsciously, so there is an inherent cognitive bias in traditional research.
Functional MRI measures brain activity associated with perception, cognition, and behavior. Brain activity manifests itself via the firing of neurons – oxygenated blood flows to these areas of the brain, changing the magnetic properties of the area.Neurosense in London uses this, among others. When subjects viewed a Louis Vuitton and Gucci product, two areas light up: pleasure and conflictStandford/CalTech study: expensive wine lights up areas of for pleasure UCLA Superbowl ad study: GM robot committing suicide showed anxiety Brand passion lights up the same areas as religion
EEG reads electrical activity at the scalp produced by the firing of brain neurons Detected in milliseconds (not minutes, as with fMRI) EMG artifacts allow for facial recognition Nielsen’s Neurofocus & Emsense
Heart rate, breathing rate, skin temperature, GSRInnerscope & the Campbells Soup study (NYT) Good stress vs. bad stress
FPS = behavioral measure of information processing Level of FPS indicates cognitive activity and level of attention
Zyrtec was the only stimulus to have a LT Excitement over 50%
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The initial three that we will be talking about in depth
Implications of Insights and Findings within the Allergy CategoryHow this study is applicable to other therapeutic categories within pharma and other aspects of health and health careWe’ve just given you a glimpse into what Quantemo and OTOinsights can do for One to One Health clients…we can custom design a study for your therapeutic or business category and