This document discusses campaigns to raise awareness, copyright and intellectual property rights, illegal downloading and piracy. It notes that campaigns are used to educate people and raise awareness for causes like charities or public safety. Illegal downloading and piracy occur when copyrighted works like software, music or videos are copied and distributed without permission from the copyright holder. Several industries are affected by piracy, including music, films and pharmaceuticals. While viewing copyrighted works through legal means like theaters, TV or streaming services is allowed, downloading without paying for the content is considered illegal.