This document discusses digital piracy and copyright. It begins by defining digital piracy as the unauthorized copying of software, music, or films, which is more accurately described as the digital infringement of copyright. It then explains that copyright gives the creator of an original work exclusive rights to it for a limited time, in order to enable them to financially support themselves through their work. The document outlines that music and video piracy involve copying and distributing media without the consent of the copyright holder. It also discusses the impacts of piracy on consumers and producers, as well as reasons people provide to both support and oppose piracy. Finally, it covers forensic watermarking techniques used to detect misuse of copyrighted content and deter piracy.

1. MULTIMEDIA-DIGITAL PIRACY

2. Introduction To Digital Piracy
• What is Piracy?
“Unauthorised copying of software,
music or films, so-called digital piracy”
While there are definitions of “pirated copyright
goods”, there is currently no specific legal
definition of digital piracy, which would be more
accurately described as “digital infringement of
copyright”.

3. What Is Copyright?
• Copyright is a legal concept, enacted by most
governments, giving the creator of an original
work exclusive rights to it, usually for a limited
time, with the intention of enabling the creator of
intellectual wealth (e.g. the photographer of a
photograph or the author of a book) to get
compensated for their work and be able to
financially support themselves. Generally, it is
"the right to copy", but also gives the copyright
holder the right to be credited for the work.

4. Music Piracy & Video Piracy
• Music Piracy
For music, it is the copying and distributing
of copies of a piece of music for which the
composer, recording artist, or copyright
holding record company did not give consent.
It is a form of copyright infringement(An act
that disregards an agreement or a
right), which is a crime in many countries.

5. Music Piracy & Video Piracy
• Video Piracy
Whereas for video piracy, a movie is
usually released in several formats and
different versions as the primary sources used
by a group for a particular movie may vary.
Pirated movies are primarily released by these
organized groups, commonly referred to as
scene groups or warez groups. The first
release of a movie is usually of a lower quality
due to a lack of sources, but is eventually
replaced with higher-quality releases as better
sources become available.

6. Consumer VS Producer
• Producer at a loss
• Producer at benefit
• Consumer at a loss
• Consumer at benefit

7. Anti-piracy
• Antipiracy in India
EIPR is the first to put India's excellent copyright
and intellectual property rights law to good use,
for the benefit of the manufacturers, artists,
entertainment industry, software developers
scientists intellectuals, creative thinkers, and the
nation of India as a whole.
Who are EIPR ?
EIPR is India's largest investigation agency
specialising in anti-counterfeiting solutions.

8. Reasons for Supporting Piracy
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We're only hurting big business.
Authors already have a plenty of money.
Digital content is too expensive.
Everyone else is doing it.
We live in a different country so we don't get
movies/books/shows until months later.

9. Reasons for Going Against Piracy
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Viruses & Malware
Good Quality Media
Against Law
If You are the producer

10. Advantages
• Piracy keeps music “alive”
• Drives up the sales of legal music
• Legal online file-sharing services exist at fair
prices and are much safer

11. Disadvantages
• People are taking the risk of getting caught
and receiving a criminal record when he/she
downloads illegally
• Free file-sharing sites often transmit viruses
• Quality of pirated movies and songs might
not be as accurate and précised as compared
to original copies

12. APPLICATIONS
• Forensics And Piracy Deterrence

13. Forensic watermark
• Forensic watermark applications enhance a
content owner's ability to detect and respond
to misuse of its assets. Forensic watermarking
is used not only to gather evidence for
criminal proceedings, but also to enforce
contractual usage agreements between a
content owner and the people or companies
with which it shares its content. It provides
positive, irrefutable evidence of misuse for
leaked content assets.

14. Deterrence Effects

15. There will still be a fairly equal amount of
people who are pirates and non pirates
What we can do?
We only can do is to get knowledge about
piracy and defend ourself from piracy