Vox pops could potentially bring copyright issues if material is used without permission. There is also a risk of controversial statements that could negatively impact public welfare. Permissions would need to be obtained from any individuals recorded in vox pops, including signed release forms if they are visually recorded. Legal issues around appropriate content must also be considered, especially when targeting younger audiences.

4. What issues could they bring?
One of the issues that Vox Pops could end up
bringing is all of the copyright and infringement
issues that come with the Vox Pops. These are
very common as they are tracked very strictly by
computer programs and people that can take
royalties from you, so you always have to be
aware of the use of copyright material in your
vox pops, to make sure that you aren’t violating
the terms and the conditions.
Another issue that will have to be considered is
the public interest or the welfare of the public,
because there is the chance in vox pops that
people can say things that are considered
controversial. If this happens then the welfare of
the public can be brought down which therefore
cause an ethical issue.
Finally, you will also have to get permission from
the people that you want in your vox pops to
record them. In some cases they will have to
sign a photo release form if they are being

5. In addition, we have to keep an eye on
all of the legal issues that come with
our campaign and especially the
material with it. We need to be aware of
this as we are pointing our campaign
towards a younger audience and that
means that we have to be extra careful
with our material. If our audience of
children end up seeing material that
they would deem inappropriate or
something that they don’t want to see,
we can get sued or prosecuted for it as
it is classed as against the law.

6. Be aware of the use of faith
and religion in the wider
sense as it is very
controversial in the news.
No harm/offensive material.
This can also be considered
controversial due to the
nature of the school ads and
the audiences included.
No misleading
advertising, so we need
to aware that we use key
facts.
Be aware of the use of
children and consider
children audience as it could
be illegal to put a child in a
bad situation or exploiting
them.
You need to consider
privacy and not putting
locations of anyone’s
places or private
information as it could be
compromised by people.