2. What are campaigns?
• A campaign is an operation set up by a
person or a group to advertise
products, educate people or raise
awareness for something not right in their
area or nation wide.
3. Methods of promotion
Many government organisations will make
TV adverts to raise awareness
Posters can be put up in public areas to
get noticed and spread their message
Social media pages can be set up and
gain followers to share their message
Billboards can show the advert in public
places
Bus stop adverts can grab your attention
if you're waiting or walking by
4. Types of campaigns
Safety campaigns like the ”stop look
listen” to protect people.
Political campaigns get people to vote for
a party like the Tories.
Regeneration campaigns like Robinsons
transform your patch to regenerate public
areas
5. Advertising techniques
Shock: people will notice as it is a darker advert.
Humour: people will remember your message
easier
Celebrity and elite people: people will take
notice more of famous people because they have
a higher status
Catchy slogan: will stick in peoples mind
Association: get something, usually abnormal, so
when you see it you think of the adverts e.g.
Muller and the bear
6. Community
A community is a group of people linked
together by location, religion, family or
hobby like sport or gardening.
7. Space for the community
If a place has no space for members of
the community, they will move away to a
place where the local area can provide
good accommodation for them.
Families need places like parks for the
children
If the local area has Space for the
community it’ll bring in more people and
improve that area further
8. Local campaigns
Wild Stevenage: this campaign got
Stevenage more wildlife areas for the
public, before this the space was unused
area of space with overgrown plants and
uncared for places.
Avenue park: recently got a new splash
park for the young kids before this it was
a paddling pool full of sand and glass!
Now it is safe for younger people and
babies and provides a better experience
for them
