“ ‘User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple “ disciplines, including engineering, marketing, graphical and industrial design, and interface design. Neilson Norman Group
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10USER-CENTRICTHINKINGPut yourself in someone else’s shoes.• Who is the audience?• Is this really a good experience for the end user?• Have I considered the entire experience, not just what’s in front of me? (Not just digitally, but in the real world as well)• Even though it “works”, is there anything that can be improved to better the experience?
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10CONTENT MATTERSContent is the heart of your experience.• Do you know what content you have?• Is the content redundant, outdated, trivial?• Is your content static or will it change over time?• Do you have an overall content strategy?
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10CLEAR WORKFLOWSA path! A path!• Can users get from A to B...easily?• Is it easy to move forward and back?• Is there too many steps or too few?• Can you tell where you are?
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10SIMPLIFYLess is more.• What can I remove from this screen, interaction, or page so that the most important functionality is prominent?• Can you explain why it really needs to be there?• Is the purpose and function of this page convoluted by too many visual elements, buttons, form fields?• Can you say the same thing with less words?
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10CONSISTENCYLather, rinse, repeat.• Is the style guide or pattern library being followed?• Are they violating expectations around established interface guidelines?• Would interacting with anything in this system surprise a user?• Are similar tasks completed in the same way throughout the system?• When they updated their product, is the functionality and content in the locations people expect?
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10PATTERNS &MODELSDon’t need to reinvent the wheel.• Are well known patterns and models that people are used to, difficult to use or interact with?• Are there opportunities to standardize specific patterns or models to be more consistent with what people are used to?
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10DON’T MAKEME THINKMake it easy and clear.• Are there clear signs for what to do and where to go?• Do you know what the primary goals for the user are?• Are you thinking in terms of features or needs?• Could your grandmother do the basics?
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10HONESTY &TRANSPARENCYAlways the best policy.• Is it clear why they are collecting sensitive information?• Can you find help or contact resources easily?• Do they provide a secure environment?• Are instructions and directions clearly explained?
Definition ZUCKERING“ The act of creating deliberately confusing jargon and user-interfaces which trick “ your users into sharing more info about themselves than they really want to. Tim Jones Electronic Frontier Foundation
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10DESIGN PRINCIPLESIt’s still design, not science.• Does it include basic design principles? (Balance, proportion, rhythm, emphasis, color, texture & lines)• Does it use layout grids?• Do components have enough spacing?• Is there a visual and information hierarchy?
No. 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10ASK FOR FEEDBACKPractice good listening skills.• How do you know what you’ve done is best for the user?• What questions do you have about the design that a user might answer?• Are there places on the site that users can solicit feedback?• Does the brand make communication with customers a core value?
The ScenarioRe-imagine how you buy a Kindle on Amazon
Breakdown 10 GROUPS 10 PRINCIPLES3 PEOPLE PER GROUP 30 MINUTES
Process THE APPROACH1 Ideation 3 Sketch • Individual brainstorm • Converge ideas • Anything goes – no critique • Sketch your idea • Use the assigned UX Principle • One paragraph description as a Lens2 Refine 4 Present • Regroup • Pick a speaker • Pick 2-3 ideas • Tell us about your group’s idea • Explore combinations & best traits
Reference CLASS NOTEShttp://www.rsurrency.com/classnotes.html