The 6 Immutable Principles of UX

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Covers off the key principles of UX design, as presented at an Intergen Twilight event.

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The 6 Immutable Principles of UX

  1. The 6 Immutable Principles Of User Experience 2008
  2. How can even a multinational corporate fail its users?
  3. Toyota Prius User Experience
  4. Toyota Prius User Experience
  5. Table of Contents
  6. Toyota Prius User Experience
  7. Toyota Prius User Experience
  8. DON’T FAIL YOUR USERS
  9. Why is usability not enough?
  10. “Usability – once fetishized – is now merely the price of entry” Avenue A Razorfish: 2008 Digital Outlook Report
  11. Peter Morville
  12. Peter Morville’s Honeycomb – www.findability.org
  13. Define priorities depending on your unique balance of context, content and users Supports a modular approach to redesign Peter Morville’s Honeycomb – www.semanticstudios.com
  14. Quick & Dirty methodology for Quantifying User Experience
  15. Quick & Dirty methodology for Quantifying User Experience
  16. Quick & Dirty methodology for Quantifying User Experience
  17. USABILITY IS NOT ENOUGH
  18. Does the homepage still matter?
  19. “…the top US sites see 50-75% of their traffic originate somewhere other than the home page.”
  20. 56% of consumers use RSS feeds, and 70% or more use search engines or portals to initiate their web experiences
  21. TREAT EVERY PAGE LIKE A HOME PAGE
  22. What is the most significant trend in UX Design for 2008?
  23. “Usability (science) for Evil”
  24. DON’T WAIT FOR YOUR CAT TO BARK
  25. Is Web 2.0 delivering business value?
  26. Empowering consumers
  27. Tag Cloud
  28. Self-serve usability
  29. MAKE YOUR BUSINESS 2.0
  30. Why do UX Design projects fail the expectations of project owners?
  31. 1
  32. 2
  33. 3
  34. 4
  35. “…Design development cannot be a democratic process. While everyone's voice should be heard during the discovery and testing process, subsequent actual design decisions and processes should not involve representatives from all parts of the portal team. For example, while the IS team offers essential input into what can or cannot be built using the chosen technology, they do not have the interactive design or usability expertise to help develop such aspects of the site as the graphical design, page layout, or navigation flow.quot; Nielsen Norman Group (www.nmgroup.com) Intranet Design Annual 2006
  36. DESIGN IS NOT DEMOCRATIC
  37. Take-outs: 1. Don’t fail your users 2. Usability is not enough 3. Treat every page like a home page 4. Don’t wait for your cat to bark 5. Make your business 2.0 6. Design is not democratic Conclusion
  38. Useful stuff: Peter Morville: www.findability.org Webstock: www.webstock.org.nz Rob Rubinoff: www.sitepoint.com/print/quantify-user-experience Toyota Prius: www.toyota.com/prius-hybrid/ Green Cabs: www.greencabs.co.nz Nielsen Norman Group: www.nmgroup.com Intergen Blog: www.intergen.co.nz/blog Useful stuff

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