The document discusses what a UX strategy is and how to develop one. It explains that a UX strategy defines the big picture vision for a product by focusing on solving the users' problems rather than just designing individual screens. The levels of UX design are outlined from strategic goals down to individual interface objects. Examples of successful strategies like ProFlowers and Websense are provided that were built around understanding the users' needs rather than the company's existing solutions. The key aspects of developing a strategy are identifying the user's problem, desired outcome, knowledge, and knowledge gaps.