Guiding UX Principles
Your SlideShare is downloading.
×
Check these out next
Recommended
More Related Content
Slideshows for you (20)
Viewers also liked (20)
Similar to The visual interface is now your brand (20)
Recently uploaded (20)
The visual interface is now your brand
- The visual interface is now your brand › Nick Myers @nickmyer5 TODAY’S CHALLENGES : VISUAL INTERFACE CONSIDERATIONS : IDEAS FOR CREATING MEMORABILITY : COLLABORATING WITH EXECS
- More customer interactions are now digital
- Expectations are now higher
- Expectations are now higher
- User experiences have improved
- Products are now more usable RIP FLIP
- Competition is now greater. “Intuitive” is not a differentiator www.flickr.com/photos/retrocactus/4949516534/
- Design is more strategic
- How do we respond to higher expectations, massive challenges, and also stand out?
- First…
- A strong brand creates competitive advantage
- Brands are defined by a customer’s experience
- We now have greater influence on the brand
- Considerations for visual interface design
- Software is not fashion http://www.flickr.com/photos/ham-hock/3698805401/
- Software needs to feel timeless 2001 2009
- Digital products are more complex
- The visual system must be more precise
- Fewer opportunities to present an identity
- The identity lives in the details
- To master the details we must understand physical form www.flickr.com/photos/daunphilipp/74231709/
- We should understand light, shadow, and material
- But these ideas need not be overused
- The visual design should reflect the experience
- Screens are smaller
- The interface is fading. Interactions, motion have greater influence on the experience www.flickr.com/photos/kjd/537496939/
- Defining and creating a memorable experience
- Understand Business objectives User needs Brand guidelines
- A workshop helps define the experience more vividly
- Examples bring life to the conversation
- Everyone agrees to an ideal experience
- The experience is defined
- Explore the visual language
- Ini%al impressions
- Explore identity in context
- Abstract visual studies from real behavior
- Signature interactions can differentiate and add delight
- Amazingly good Amazingly bad www.flickr.com/photos/dennis_goedegebuure/5106346683/ www.flickr.com/photos/cote/4675658738/
- Design pa1erns aren’t memorable
- Conflict between unique vs. usable
- Signature interaction: core experience, generate as a team, style, prototype
- Visual designers need to be more strategic
- Executives are more involved www.flickr.com/photos/15918528@N00/3639993517/
- Interview them early www.flickr.com/photos/reneeanddolan/655727824/
- Use personas to reduce subjectivity
- Use experience attributes to maintain focus
- Sell your idea, share the story Sell what’s great about it
- Closing thought
- › Continue the conversation @nickmyer5 @cooper
- Contact Cooper for strategy + design User research, domain Product strategy and Interaction design Research, and analysis service strategy and service design Visual design Prototyping and Education and and branding development mentoring +1 415 267 3500 business@cooper.com
