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Social Media's Role in Business

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 What is social media?  Is it right for my organization?  What about privacy, security, and legal concern?  How do I convince my boss and colleagues of the benefits?  Where do I get started?
 Recognize and apply social media terms and principles  Realize the potential social media benefits of your organization  Understand the principles of change management
Social media are “primarily internet-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” .Wikipedia
Traditional Media Social Media Audience People Edit than publish Publish than edit One to Many Many to Many Web as Information Participatory web Website = product Website = services Centralization Decentralization Copyright Open Source
Traditional Media Social Media Audience People Edit than publish Publish than edit One to Many Many to Many Web as Information Participatory web Website = product Website = services Centralization Decentralization Copyright Open Source
Email: info@buzzpr.ca Phone: 416 777 (2899) Site: http://www.buzzpr.ca/

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Social Media's Role in Business

  • 1.
  • 2.  What is social media?  Is it right for my organization?  What about privacy, security, and legal concern?  How do I convince my boss and colleagues of the benefits?  Where do I get started?
  • 3.  Recognize and apply social media terms and principles  Realize the potential social media benefits of your organization  Understand the principles of change management
  • 4. Social media are “primarily internet-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” .Wikipedia
  • 5. Traditional Media Social Media Audience People Edit than publish Publish than edit One to Many Many to Many Web as Information Participatory web Website = product Website = services Centralization Decentralization Copyright Open Source
  • 6. Traditional Media Social Media Audience People Edit than publish Publish than edit One to Many Many to Many Web as Information Participatory web Website = product Website = services Centralization Decentralization Copyright Open Source
  • 7. Email: info@buzzpr.ca Phone: 416 777 (2899) Site: http://www.buzzpr.ca/