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Embracing Social Media


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A joint presentation by Mike Driehorst and Lance Godard Oct. 6, 2009, at the Ohio Chapter meeting of the Legal Marketing Association, Toledo, Ohio. The luncheon was co-sponsored by the Association of Legal Adminstrators.

The forcus was on educating the audience about social media and how to use it for their business.

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Embracing Social Media

  1. 1. Embracing Social Media Legal Marketing Association / Ohio Association of Legal Administrators Oct. 6, 2009 / Toledo, Ohio
  2. 2. Overview <ul><li>What is social media? </li></ul><ul><li>How do I do it right? </li></ul><ul><li>Why should I do it? </li></ul><ul><li>How can I generate value from it? </li></ul><ul><li>What can I do to get started? </li></ul>
  3. 3. Embracing Social Media <ul><li>Most effective ways to get business* </li></ul><ul><li>Peer referrals: 56% </li></ul><ul><li>In person networking events: 33% </li></ul><ul><li>Conferences & seminars: 15% </li></ul><ul><li>Social media: 3% </li></ul><ul><li>*2009 Networks for Counsel Study, Leader Networks survey of 1474 lawyers </li></ul>
  4. 4. Embracing Social Media <ul><li>Networks for Counsel Study: </li></ul><ul><li>78% of lawyers polled reported membership in an online social network </li></ul>
  5. 5. What is Social Media? <ul><li>“Social media are primarily Internet- and mobile-based tools for sharing and discussing information, [pictures, video, audio, etc.]. The term most often refers to activities that integrate technology, telecommunications and social interaction.” </li></ul><ul><li>-Wikipedia </li></ul>
  6. 7. What is Social Media? <ul><li>Most common social media </li></ul><ul><li>Blogs: </li></ul><ul><ul><li>More than 180 million (Technorati) </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>More than 300 million members </li></ul></ul><ul><ul><li>worldwide (& that’s just Facebook) </li></ul></ul><ul><li>Discussion boards: Every topic A-Z </li></ul>
  7. 8. Blogs
  8. 10. Social Networks
  9. 12. Discussion Boards
  10. 14. <ul><li>Ultimately, social media NOT about technology, websites or tools. It IS about: </li></ul><ul><ul><li>Connecting </li></ul></ul><ul><ul><li>Contributing </li></ul></ul><ul><ul><li>Community </li></ul></ul>
  11. 15. How do I do it “right”?
  12. 16. <ul><li>There is no right or wrong. </li></ul>
  13. 17. <ul><li>Simply, treat those online the same as if you were talking with them face to face </li></ul>Photo credit: ThinkPanama via Flickr
  14. 18. <ul><li>But, it is still a business, so… </li></ul>
  15. 19. <ul><li>Develop & follow a social media plan that’s an extension of your business marketing strategy. </li></ul>
  16. 20. <ul><li>Understand the dangers & liabilities & act accordingly </li></ul>
  17. 21. Listen before you act <ul><li>People are talking about </li></ul><ul><li>you, </li></ul><ul><li>your firm & </li></ul><ul><li>issues you care about </li></ul><ul><li>You might as well listen </li></ul><ul><li>Photo credit: </li></ul><ul><li>Niclindh via Flickr </li></ul>
  18. 22. <ul><li>Learn the expectations & follow them </li></ul>
  19. 23. <ul><li>It’s all about me you us. That’s why it’s called social media . </li></ul>
  20. 24. <ul><li>Social media is a business for lawyers. You can’t dabble in it & expect to achieve results. </li></ul>
  21. 25. Why should I do it?
  22. 26. <ul><li>Without an online presence, you’re invisible. </li></ul>
  23. 27. <ul><li>You can position yourself as an expert among your peers. </li></ul>
  24. 28. <ul><li>You can develop relationships with people who can help you grow your business. </li></ul>
  25. 29. <ul><li>You can have fun engaging others w ho share your passions (yes it’s allowed) </li></ul>
  26. 30. How do I generate value?
  27. 31. <ul><li>Pay it forward. Be the person who helps everybody else. </li></ul>
  28. 32. <ul><li>Give away your expertise. </li></ul>
  29. 33. <ul><li>Any advantage you gain over your competition adds value </li></ul>
  30. 34. <ul><li>Engage </li></ul><ul><li>Be Transparent </li></ul><ul><li>Develop relationships </li></ul><ul><li>Help them </li></ul><ul><li>Repeat </li></ul>
  31. 35. What can I do today?
  32. 36. Getting started <ul><li>Listen </li></ul><ul><li>Explore </li></ul><ul><li>Be visible </li></ul><ul><li>Communicate </li></ul><ul><li>Engage </li></ul><ul><li>Share </li></ul><ul><li>Enjoy </li></ul>
  33. 37. Start listening 1
  34. 39. Start exploring 2
  35. 42. Start being visible 3
  36. 46. Start communicating 4
  37. 49. Start engaging 5
  38. 51. Start sharing 6
  39. 53. Start enjoying 7
  40. 55. Seven ways to get started <ul><li>Listen: Google Alerts, </li></ul><ul><li>Explore: Blog search, Twitter search </li></ul><ul><li>Be visible: LinkedIn </li></ul><ul><li>Communicate: Blog, Microblog </li></ul><ul><li>Engage: Comment and Respond </li></ul><ul><li>Share: Legal Networks </li></ul><ul><li>Enjoy: Facebook </li></ul>
  41. 56. Questions? <ul><li>Lance Godard / The Godard Group </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Mike Driehorst / Diamond Communications </li></ul><ul><li> m </li></ul><ul><li>[email_address] </li></ul>