What is social networking?
Lee LeFever @ CommonCraft defines Social Networking
Ron Jones, President @ Symetri Internet Marketing defines:
"Social media essentially is a category of online media
where people are talking, participating, sharing,
networking, and bookmarking online.
There is a wide variety of social media, ranging from
social sharing sites such as YouTube and Flickr
through social networks such as LinkedIn and
Examples – Blogs, websites, mobile apps, chat, video
Why Social networking?
Pervasive, ubiquitous, free advertising
High return on marketing spend
Distinguish yourself in a flooded job
And yet there is room for complete
revolution of ideas, operations, and job
Why is social media powerful?
Social Media Stats
As Albert Einstein says "You have to learn
the rules of the game and then you have to
play them better than anyone else."
Plan what you say
Recruiters scour social networks and
associations by industry, and career
Social Networking is the single most
effective way to sell a product or land a job.
within your Social Network
Twitter, Facebook, LinkedIn
White Papers, Blogs, Presentations
Analyze and Apply Your Strengths
Now use your differentiated skills, interests,
and experience and target your market.
Benefits of a Social Network
Within Social Networks we learn from other
professionals, promote our skills, participate in
discussions and ask for feedback.
Thanks to Internet search engines, there is a ton of
free information on the internet. Everything from
tutorials on Twitter, Facebook, Linkedin,
entrepreneurship, advertising, and traffic monitoring.
Can it be overwhelming? Do you have to monitor what
you say and what you sell? … Absolutely!
Manage your reputation online. Why?
"Blocking access to social media at work doesn't stop
employees from using phones to access these media,
texting, or sending emails". – Kathleen Edmond,
Best Buy Chief Ethics Officer
Your customers, competitors and employers are
watching – make your message powerful.
Next time we’ll talk about Social Networking Part II.
“Building your brand online”
About the Author: Diane Rines
Founder of Pros Communities ~
Phoenix Professionals, Sales Phoenix,
Power of Positive, and Career Pros
As Software Developer and Technical Lead, conducted campus
and on-site interviews
Active in social networking and have managed several popular
LinkedIn groups with technical, financial, educational and
Coordinated workshops, banquets, and community outreach
events and volunteers.
Public speaker at workshops, college fairs, and campus events.
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