Social media consists of internet-based applications that facilitate the creation and sharing of user-generated content, enabling personal connections and interactions. It influences business by shifting focus from traditional sales methods to relationship-building, necessitating a more genuine online presence and engagement across various platforms. Despite its advantages, challenges such as privacy concerns and a lack of regulation exist, making strategic engagement essential.

1. S OCIAL M EDIA

2. W HAT IS THIS ?
Social Media
 A group of internet-based applicatons
that build on ideological and
technological foundations of web 2.0,
and that allow the creation and
exchange of user-generated contents.
(Wikipedia)
Social Network
 A network of social interactions and
personal relationships. (Oxford)

3. H OW IT W ORKS ?

4. TOP S OCIAL M EDIA

5. H OW IT AFFECTS BUSINESS ?
From
“Trying to Sell”
To
“Making Connections”

6. H OW IT AFFECTS BUSINESS ?
From
“Large Campaigns”
To
“Small Acts”

7. H OW IT AFFECTS BUSINESS ?
From
“Controlling our Image”
To
“Being Ourselves”

8. H OW IT AFFECTS BUSINESS ?
From
“Hard to Reach”
To
“Available Everywhere”

9. W HY S OCIAL M EDIA
S UCCEED ?
 Basic Human need to connect
 Basic Human need to share
 Enhanced Knowledge
 On-Line Identity
 Social instinct

10. D ISADVANTAGES
 Privacy Concern
 No Regulation system
 No Granular enough
 Time Consuming

11. T IP ON DOING BUSINESS
THROUGH S OCIAL M EDIA
 Choose right social media
 Engage locally
 Connected to other pros
 Cover all platform
 Do not spam
 Separate business and pleasure

12. THANK YOU

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