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Web Communities With RelationSys And D2C

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D2C and RelationSys at the Internet World 2009 providing some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future (as well as explaining a little of what they do)

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Web Communities With RelationSys And D2C

  1. 1. Building Better Web Communities Some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future Alex Ang – RelationSys Technologies David Terrar – D2C and WordFrame
  2. 2. Charles Darwin – natural selection “The theory of evolution by cumulative natural selection is the only theory we know of that is, in principle, capable of explaining the existence of organized complexity.” Richard Dawkins
  3. 3. Recommended reading http://www.throwingsheep.com/ “Networked Web 2.0 tools and technologies are making a profound impact on every aspect of our lives as social networking changes forms of entertainment in our personal lives and business models in the workplace.” John Chambers, Chairman and CEO, Cisco “Web 2.0 social networking has far- reaching consequences for corporate executives managing relationships with customers, employees and business partners.” Henning Kagermann, Chairman and CEO, SAP
  4. 4. From Command and Control to Teamwork and Collaboration http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://blogs.zdnet.com/collaboration/?p=315
  5. 5. Shift Happens, the movie, Karl Fisch http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html
  6. 6. survey was conducted on 17,000 internet users in 29 countries and was completed in March 2008 USA – 100m, China – 61m, UK – 17.8m, France – 12.8m Total – 475m
  7. 7. What is Social Media? people having conversations online
  8. 8. Social Media is Global and mainstream • 184m Bloggers • 73% of active online users have read a blog • 45% have started a blog • 57% have joined a social network • 55% have uploaded photos • 83% have watched video clips • 39% subscribe to an RSS feed
  9. 9. In 2008, if you’re not on a social networking site, you’re not on the Internet. It’s as true for advertisers as it is for consumers. Social networking is the ultimate manifestation of user generated content, and as such, holds more potential for growth than any other form of content on the Web today. User Generated Content (UGC) and Social Networks are transforming the media ecosystem. IAB Platform Status Report: User Generated Content, Social Media, and Advertising An Overview - April 2008
  10. 10. New Marketing Meatball Sundae: Is Your Marketing out of Sync? – Seth Godin
  11. 11. Old Marketing New Marketing Limited number of media outlets Countless media outlets Limited physical retail outlets Countless online retail outlets Emphasis on horizontal success (hits) Emphasis o vertical success (niches) Marketing-to-consumer communication Consumer-to-consumer communication Barrier between consumers and makers Permeability between consumers and makers Spam Permission Product line limited by factory Product line limited by imagination Long product cycles Fads Market share Fashion Features Stories Advertising a major expense Innovation a major expense Large overhead = stability Small overhead = low risk Customer support Community support Focus groups Launch and learn
  12. 12. The Cluetrain Manifesto There's a new conversation between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures. Or you can join the conversation.
  13. 13. Social Media is Counter-intuitive Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation Communications Media Social Media
  14. 14. • www.aiim.org/enterprise20 441 respondents, 80+ pages, 70+ charts/figures Released Q1 2008 17
  15. 15. What Technologies Fall into Your Definition of an Enterprise 2.0 Platform?
  16. 16. Age Doesn’t Matter (as Much as You Think)
  17. 17. Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
  18. 18. Participation Inequality Jakob Nielsen’s 1-9-90 rule Diagram courtesy of http://www.useit.com/alertbox/participation_inequality.html
  19. 19. Start with the end in mind What's in it for me Intuitive and simple Technology supporting not leading Community management Help and resources Building a community
  20. 20. Continuous Corporate Dialogue
  21. 21. What does D2C do? • Business consulting • Web strategy • Enterprise 2.0 advice and solutions • Website design • Web publishing • Building better web communities • Web 2.0 University™ “think Business, not Technology”
  22. 22. What does RelationSys do? • Corporate Social communities • RSS expertise, products and services • Training • Implementation • Managed Services
  23. 23. Discussion http://ccd.relationsys.com/ysociety / Here and now, but let’s carry on online:
  24. 24. References • Shift Happens, the movie, Karl Fisch, Arapahoe High School, Littleton, Colorado - http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html • Shift Happens, the slides http://www.slideshare.net/jbrenman/shift-happens-33834 • Universal McCann survey - http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW% • What The F**K is Social Media? - http://www.slideshare.net/mzkagan/what-the-fk-social-media?src=embed • IAB Platform Status Report: User Generated Content, Social Media, and Advertising, April 2008 - http://www.iab.net/media/file/2008_ugc_platform.pdf • Nielsen “Trust in Advertising” report, October 2008 - http://www2.acnielsen.com/reports/documents/TrustinAdvertisingOct07.pdf • Seth Godin, Meatball Sundae – http://www.amazon.co.uk/Meatball-Sundae-Seth-Godin/dp/074992831X/ref=sr_1_2?ie=UTF8&s=books&q , http://sethgodin.typepad.com/ • The Cluetrain Manifesto - http://www.cluetrain.com/ • ICAEW online networks – http://www.ion.icaew.com • Andrew McAfee – enterprise 2.0 definition http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/enterprise_20_version_20/ • AIIM Market IQ - Enterprise 2.0: Agile, Emergent, and Integrated http://www.aiim.org/ResourceCenter/Research/MarketIQ/Article.aspx?ID=34464 These slides on Slideshare: http://www.slideshare.net/david_terrar/
  25. 25. Contact details David Terrar CEO – D2C Limited and Executive Director - ITBrix / WordFrame p: +44 (0)1727 866309 (direct) m: +44 (0)7715 159423 e: dt@d2c.org.uk and david@wordframe.com w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com Alex Ang CEO – RelationSys Technologies Limited p: +44 (0)20 8788 6464 (direct) m: +44 (0)7958 394787 e: alex.ang@relationsys.co.uk w: www.relationsys.co.uk skype: alexang33

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