Whether it be infotainment, companion or ecommerce apps, they all have one thing in common - APIs. APIs are enabling the development of new apps both inside and outside the vehicle. But the "always on" connectivity comes with increased risk to both the user and data.
Explore common app initiatives fueling the connected car industry
Understand the intersection of connected car apps, identities and agile API platforms
Learn how to apply the right security and UX balance that drives connected car app adoption
When we talk about APIs, we’re talking for example of Web apis. Web apis are different from the web …
That’s how mobile apps are powered today
Reproducing a web browsing experience on any device is not the path to optimal user experience
The information needs to be consistent across devices, but native applications produce the best experiences
Better user experience because not everything is a browser
And of course by decoupling presentation from content, you make it easier to consume the content across platforms. This is what allows yahoo Weather to be on your fridge.
Netflix became available everywhere because of APIs.
This is a huge advantage for them.
So APIs are a great way to more easily reach out to the audience to their platform of choice
By extension, APIs enable this connected car concept.
TEXT TO SPEECH
AUGMENTED REALITY
In the context of the connected car, where are the Apps and where are the APIs
Publication “Apps for connected cars? Your mileage may vary”
Quote “The connected car app ecosystem resembles mobile apps in 2008”
A rich connected car user experience has to tie into the existing digital life of the user and therefore has to enable mobile apps
The in-car app marketplace is still very fragmented and until we get a few standards in place that developers can rally around, the apps available in-car will continue to be limited
With these APIs in place, connected car manufacturers can come up with great mobile apps for a vehicle owner to interact with its vehicle
These apps provide functionality to lock/unlock, remote start, turn on horn and lights to make it easier to find the car in a parking lot
How does this work though
Well it’s not like the app on your mobile phone talks directly to your car
This two-step interaction allows the connected car service provider to put additional checks in place
Taken in parkinglot of temelatics 2014 first day
A car sharing service manages a fleet of vehicles that it makes available to its members
There is already an IoT aspect to this and cars are already connected to a central system so that the service provider can keep track of where the cars are at any time
Because the user doesn’t own the car in this case, the mobile experience is that much more important
The subscriber interacts with the service provider
…
The service provider has its own interactions with the car itself
… where are you
The experience is great. Imagine urban situation, parking is not an option
Valet pickup experience once the cars start driving themselves
Easy sells
The better the experience, the better the adoption and more adoption generally translates into more business
Good UX is sticky
In the context of the connected car, good UX is about your car integrating within the digital lifestyle of the user
Anecdote: no BT music streaming in your car is bad
My car was hacked
Imagine somebody being able to unlock your car with his smart phone
Imagine somebody being able to remote shut down your car as you drive. Remote steer target down a cliff.
In a future where cars are self-driven, the potential risks only go up
The problem with security though is that it often gets in the way of UX
The real challenge is to reconcile UX and security
The winner here is the one who can make the experience seamless, transparent, with