APIs are everywhere: powering mobile apps, enabling cloud computing, connecting people through social networks and helping to create the Internet of Things. Organizations of every kind are evaluating how they can leverage APIs and replicate the success of companies like Amazon, Google and Salesforce. Join this webinar to learn about the #API360 model for enterprise API success. This model covers the full spectrum of considerations for companies looking to succeed with APIs for the long haul. You will also hear more about the upcoming #API360 Summit that will take place in Dallas on February 26. You Will Learn • How leading Web companies have used APIs to boost revenues and market share • How to create an enterprise API strategy that will yield real business results • How to institutionalize best practices that will allow your APIs to evolve and grow

1. February
10,
2015
©
2015
CA.
All
rights
reserved.
API360
A
Model
for
Enterprise
API
Success
Ma:
McLarty
Vice
President,
The
API
Academy
CA
Technologies
@ma:mclartybc

2. 2
©
2015
CA.
ALL
RIGHTS
RESERVED.
Summit
Dallas,
Texas
February
26,
2015
7
Keynote
Speakers
–
2
Expert
Panels
Full
Day
–
InteracTve
–
Free
Admission
To
register:
h:p://apiacademy.co/api360
Featured
Speaker:
Eric
Knipp,
Gartner

3. 3
©
2015
CA.
ALL
RIGHTS
RESERVED.
What
is
a
“Web
API”?
Technical
DefiniTon
• A
network-­‐addressable
(usually
by
HTTP)
interface
that
enables
state
transfer
of
data
representaTons
Fielding,
R.
T.
(2000).
Architectural
Styles
and
the
Design
of
Network-­‐based
Socware
Architectures.
h:p://www.ics.uci.edu/~fielding/pubs/dissertaTon/top.htm
Cox,
J.(2001).
Network
World.
Jan.
29,
2001.
Volume
18,
No.
5.
h:ps://books.google.ca/books?id=dBsEAAAAMBAJ

4. 4
©
2015
CA.
ALL
RIGHTS
RESERVED.
So
what’s
the
big
deal?

5. 5
©
2015
CA.
ALL
RIGHTS
RESERVED.
The
Business
Value
of
APIs
It’s
not
what
they
are,
it’s
what
they
enable

6. 6
©
2015
CA.
ALL
RIGHTS
RESERVED.
The
API
Academy

7. 7
©
2015
CA.
ALL
RIGHTS
RESERVED.
Common
QuesTons
How
can
I
be
more
like
Amazon/Google/Salesforce?
How
much
can
I
do
when
I’m
not
a
west
coast
startup?

8. 8
©
2015
CA.
ALL
RIGHTS
RESERVED.
Alignment
&
Usefulness
Engagement
&
Usability
Scalability
&
Evolvability
Manageability
&
Security
API360:
An
Enterprise
Model
for
API
Success

9. 9
©
2015
CA.
ALL
RIGHTS
RESERVED.
Alignment
&
Usefulness
Engagement
&
Usability
Scalability
&
Evolvability
Manageability
&
Security
API360:
An
Enterprise
Model
for
API
Success

10. 10
©
2015
CA.
ALL
RIGHTS
RESERVED.
Alignment
&
Usefulness
A
company’s
APIs
should
align
with
its
business
goals
A
company’s
APIs
should
be
useful
to
a
target
audience

11. 11
©
2015
CA.
ALL
RIGHTS
RESERVED.
API
Strategy
AnT-­‐Pa:erns
• For
Open
APIs,
don’t
assume
that
“if
you
build
it
they
will
come”
Faith
in
the
Long
Tail
• Don’t
start
by
trying
to
build
the
complete
set
of
perfect
APIs
that
will
serve
every
possible
consumer
Service
PerfecTonism
• Don’t
start
by
picking
languages,
frameworks
and
socware
components
Technological
Obsession
• Don’t
let
single
API
consumer
projects
(e.g.
mobile)
put
in
long
term
barriers
Tunnel
Vision

12. 12
©
2015
CA.
ALL
RIGHTS
RESERVED.
Successful
Strategy
Strategy
=
Goals
+
Plan
+
ExecuTon

13. 13
©
2015
CA.
ALL
RIGHTS
RESERVED.
h:p://www.amazon.com/The-­‐Everything-­‐Store-­‐
Bezos-­‐Amazon-­‐ebook/dp/B00BWQW73E
Alignment
&
Usefulness
Case
Study:
Amazon

14. 14
©
2015
CA.
ALL
RIGHTS
RESERVED.
“We
don’t
make
money
when
we
sell
things.
We
make
money
when
we
help
customers
make
purchase
decisions.”
Idealism
Pragma6sm
Alignment
&
Usefulness
Case
Study:
Amazon

15. 15
©
2015
CA.
ALL
RIGHTS
RESERVED.
Mandate
to
Amazon
developers:
• Data
and
funcTonality
will
only
be
exposed
through
APIs.
• APIs
must
be
designed
for
use
by
external
developers.
• If
you
don’t
do
this,
you
will
be
fired.
-­‐
Paraphrased
from
Jeff
Bezos
memo,
c.
2002
h:p://apievangelist.com/2012/01/12/the-­‐secret-­‐to-­‐amazons-­‐success-­‐internal-­‐apis/
Alignment
&
Usefulness
Case
Study:
Amazon

16. 16
©
2015
CA.
ALL
RIGHTS
RESERVED.
Online
retail
of
books
Resell
books
Reinvent
the
book
(Kindle)
Extend
the
reinvented
book
(Kindle
Fire)
Resell
anything
(Marketplace)
Fulfill
anything
Online
retailer
of
anything
Personalized
online
retailer
Online
idenTty
Online
retail
platorm
Online
payments
Online
platorm
(AWS)
Alignment
&
Usefulness
Case
Study:
Amazon

17. 17
©
2015
CA.
ALL
RIGHTS
RESERVED.
Alignment
&
Usefulness
–
Key
QuesTons
What
are
my
business
goals,
and
how
can
APIs
help
me
achieve
them?
Do
I
have
funded
projects
that
could
benefit
from
APIs?
How
do
I
ensure
the
APIs
I
introduce
enable
future
value?
What
are
the
gaps
in
my
industry
that
can
be
exploited
through
APIs?
Who
are
the
disruptors
in
my
industry
and
how
are
they
using
APIs?
What
business
model
does
my
API
enable
or
extend?

18. 18
©
2015
CA.
ALL
RIGHTS
RESERVED.
Alignment
&
Usefulness
–
Key
Deliverables
API
Roadmap
and
Project
Cross
Reference
OrganizaTonal
Model
API
Business
Models
and
Business
Cases
API
Academy
Strategy
Assessment

19. 19
©
2015
CA.
ALL
RIGHTS
RESERVED.
Alignment
&
Usefulness
Engagement
&
Usability
Scalability
&
Evolvability
Manageability
&
Security
API360:
An
Enterprise
Model
for
API
Success

20. 20
©
2015
CA.
ALL
RIGHTS
RESERVED.
Engagement
&
Usability
A
company
should
focus
on
engaging
its
API
client
consumers
APIs
should
be
easy
for
these
developers
to
use

21. 21
©
2015
CA.
ALL
RIGHTS
RESERVED.
Engagement
&
Usability
Case
Study:
Twilio

22. 22
©
2015
CA.
ALL
RIGHTS
RESERVED.
Engagement
&
Usability
Case
Study:
Twilio

23. 23
©
2015
CA.
ALL
RIGHTS
RESERVED.
Engagement
&
Usability
Case
Study:
Twilio
CompeTTon
in
the
communicaTon
API
marketplace

24. 24
©
2015
CA.
ALL
RIGHTS
RESERVED.
Engagement
&
Usability
Case
Study:
Twilio
Keys
to
Success
• Aggressive
MarkeTng
• First
Mover
Advantage
• Focus
on
usability

25. 25
©
2015
CA.
ALL
RIGHTS
RESERVED.
Engagement
&
Usability
Case
Study:
Twilio
• Developer
registraTons
• TTHW
(Time
to
“Hello
World”)
• Developer
community
acTvity
API
Usability
Metrics:

26. 26
©
2015
CA.
ALL
RIGHTS
RESERVED.
Engagement
&
Usability
–
Key
QuesTons
Who
are
the
intended
and
expected
consumers
of
my
APIs?
Who
are
the
developers
that
will
build
clients
for
my
APIs?
How
do
I
a:ract
and
retain
the
right
consumers
and
developers?
How
do
I
factor
my
API
consumer
needs
into
my
API
design?
How
do
I
conTnually
enhance
the
developer
experience
(DX)
for
my
API?
What
tools
does
my
developer
community
need
to
help
them
use
my
API?

27. 27
©
2015
CA.
ALL
RIGHTS
RESERVED.
Engagement
&
Usability
–
Key
Deliverables
Developer
Program
API
and
DX
Design
Principles
API
Consumer
Toolkits
API
Academy
Workshop
or
Boot
Camp

28. 28
©
2015
CA.
ALL
RIGHTS
RESERVED.
Sample
API
Workshop
Design
Topics
The
Principles
of
API
Design
Improving
API
AdopTon
through
DX
(Developer
Experience)
Designing
APIs
and
SDKs
for
mobile,
web
and
IoT
Building
EffecTve
API
Management
Teams

29. 29
©
2015
CA.
ALL
RIGHTS
RESERVED.
Alignment
&
Usefulness
Engagement
&
Usability
Scalability
&
Evolvability
Manageability
&
Security
API360:
An
Enterprise
Model
for
API
Success

30. 30
©
2015
CA.
ALL
RIGHTS
RESERVED.
Scalability
&
Evolvability
APIs
should
be
able
to
shrink
and
grow
with
the
business
APIs
should
be
able
to
change
and
adapt
over
Tme

31. 31
©
2015
CA.
ALL
RIGHTS
RESERVED.
Good
Enterprise
Architecture
DO
• Focus
on
the
horizon
• Synthesize
mulTple
perspecTves
• Impose
appropriate
constraints
DO
NOT
• Obsess
about
standardizaTon
• Only
care
about
technology
• Favour
model
over
reality

32. 32
©
2015
CA.
ALL
RIGHTS
RESERVED.
Why
Enterprise
IniTaTves
Fail
• Inclusive
vs.
exclusive
insTtuTons
• CreaTve
destrucTon
• Virtuous
vs.
Vicious
Cycles
• De-­‐centraliza6on
vs.
Centraliza6on
vs.
Empowerment
“Culture
eats
strategy
for
breakfast”
–
Peter
Drucker
See
h:p://whynaTonsfail.com/

33. 33
©
2015
CA.
ALL
RIGHTS
RESERVED.
SOA,
APIs
&
Microservice
Architecture
(μSA)
Decompose
systems
into
reusable
services.
That’s
good!
Respect
the
human
element.
That’s
new!
Be
good
at
change,
be
prepared
for
failure.
That’s
novel!

34. 34
©
2015
CA.
ALL
RIGHTS
RESERVED.
Scalability
&
Evolvability
–
Key
QuesTons
What
factors
will
affect
the
design
Tme
scalability
of
my
APIs?
What
about
runTme?
How
should
I
version
my
APIs?
What
are
the
technology
trends
I
need
to
consider
for
my
APIs?
What
are
the
organizaTonal
constraints
that
will
affect
my
success?
How
can
I
leverage
my
exisTng
assets
for
APIs?

35. 35
©
2015
CA.
ALL
RIGHTS
RESERVED.
Scalability
&
Evolvability
–
Key
Deliverables
API
Architecture
Standards
API
Development
and
Deployment
Methodology
Technology
Roadmaps
API
Academy
Workshop
or
Boot
Camp

36. 36
©
2015
CA.
ALL
RIGHTS
RESERVED.
Sample
API
Workshop
Architectural
Topics
Usable,
Scalable
and
Evolvable
APIs
API
Style
SelecTon
Managing
the
lifecycles
of
APIs
ProtecTng
APIs
from
threats,
exploits
and
a:acks

37. 37
©
2015
CA.
ALL
RIGHTS
RESERVED.
Alignment
&
Usefulness
Engagement
&
Usability
Scalability
&
Evolvability
Manageability
&
Security
API360:
An
Enterprise
Model
for
API
Success

38. 38
©
2015
CA.
ALL
RIGHTS
RESERVED.
Manageability
&
Security
It
should
be
easy
to
see
and
control
an
API’s
acTvity
An
API
should
only
give
the
right
data
to
the
right
consumers

39. 39
©
2015
CA.
ALL
RIGHTS
RESERVED.
Manageability
&
Security
–
Key
QuesTons
What
operaTonal
metrics
do
I
need
for
my
APIs?
What
business
metrics
do
I
need
for
my
APIs?
How
can
I
use
these
metrics
to
increase
business
agility?
How
can
I
control
access
to
my
APIs
without
puwng
up
new
barriers?
Who
are
the
principals
involved
in
my
APIs
and
how
can
I
protect
privacy?
What
new
threats
do
I
need
to
protect
against
for
APIs?

40. 40
©
2015
CA.
ALL
RIGHTS
RESERVED.
Manageability
&
Security
–
Key
Deliverables
API
AnalyTcs
and
ReporTng
API
IdenTty
and
Security
Model
API
Infrastructure
and
OperaTons
API
Management
Platorm

41. 41
©
2015
CA.
ALL
RIGHTS
RESERVED.
The
Five
Pillars
of
API
Management
From
h:ps://www.ca.com/us/collateral/ebooks/na/5-­‐pillars-­‐of-­‐api-­‐management.aspx

42. 42
©
2015
CA.
ALL
RIGHTS
RESERVED.
Alignment
&
Usefulness
Engagement
&
Usability
Scalability
&
Evolvability
Manageability
&
Security
API360:
An
Enterprise
Model
for
API
Success

43. 43
©
2015
CA.
ALL
RIGHTS
RESERVED.
Summit
Dallas,
Texas
February
26,
2015
7
Keynote
Speakers
–
2
Expert
Panels
Full
Day
–
InteracTve
–
Free
Admission
To
register:
h:p://apiacademy.co/api360
Featured
Speaker:
Eric
Knipp,
Gartner

44. 44
©
2015
CA.
ALL
RIGHTS
RESERVED.
For
more
informaTon…
• h:p://apiacademy.co
API
Academy
Website
• h:p://www.infoq.com/arTcles/Web-­‐APIs-­‐From-­‐Start-­‐to-­‐Finish
InfoQ
Web
APIs
Series
• h:p://history.apievangelist.com/
Kin
Lane’s
History
of
APIs
• h:p://brad-­‐stone.com/book/
The
Everything
Store
• h:p://transform.ca.com/REST-­‐API-­‐Design-­‐Guide.html
A
Guide
to
REST

45. 45
©
2015
CA.
ALL
RIGHTS
RESERVED.
Q
&
A

46. 46
©
2015
CA.
ALL
RIGHTS
RESERVED.
Thank
You!
h:p://apiacademy.co

47. 47
©
2015
CA.
ALL
RIGHTS
RESERVED.
Copyright
©
2015
CA.
All
rights
reserved.
All
trademarks,
trade
names,
service
marks
and
logos
referenced
herein
belong
to
their
respecTve
companies.
No
unauthorized
use,
copying
or
distribuTon
permi:ed.
THIS
PRESENTATION
IS
FOR
YOUR
INFORMATIONAL
PURPOSES
ONLY.
CA
assumes
no
responsibility
for
the
accuracy
or
completeness
of
the
informaTon.
TO
THE
EXTENT
PERMITTED
BY
APPLICABLE
LAW,
CA
PROVIDES
THIS
DOCUMENT
“AS
IS”
WITHOUT
WARRANTY
OF
ANY
KIND,
INCLUDING,
WITHOUT
LIMITATION,
ANY
IMPLIED
WARRANTIES
OF
MERCHANTABILITY,
FITNESS
FOR
A
PARTICULAR
PURPOSE,
OR
NONINFRINGEMENT.
In
no
event
will
CA
be
liable
for
any
loss
or
damage,
direct
or
indirect,
in
connecTon
with
this
presentaTon,
including,
without
limitaTon,
lost
profits,
lost
investment,
business
interrupTon,
goodwill,
or
lost
data,
even
if
CA
is
expressly
advised
of
the
possibility
of
such
damages.
The
informaTon
and
results
illustrated
here
are
based
upon
certain
users’
unique
experiences
with
the
referenced
socware
product
in
a
variety
of
environments,
which
may
include
producTon
and
nonproducTon
environments.
Past
performance
of
the
socware
products
in
such
environments
is
not
necessarily
indicaTve
of
the
future
performance
of
such
socware
products
in
idenTcal,
similar
or
different
environments.
Certain
informaTon
in
this
presentaTon
may
outline
CA’s
general
product
direcTon.
This
presentaTon
shall
not
serve
to
(i)
affect
the
rights
and/or
obligaTons
of
CA
or
its
licensees
under
any
exisTng
or
future
wri:en
license
agreement
or
services
agreement
relaTng
to
any
CA
socware
product;
or
(ii)
amend
any
product
documentaTon
or
specificaTons
for
any
CA
socware
product.
The
development,
release
and
Tming
of
any
features
or
funcTonality
described
in
this
presentaTon
remain
at
CA’s
sole
discreTon.
Notwithstanding
anything
in
this
presentaTon
to
the
contrary,
upon
the
general
availability
of
any
future
CA
product
release
referenced
in
this
presentaTon,
CA
may
make
such
release
available
(i)
for
sale
to
new
licensees
of
such
product;
and
(ii)
in
the
form
of
a
regularly
scheduled
major
product
release.
Such
releases
may
be
made
available
to
current
licensees
of
such
product
who
are
current
subscribers
to
CA
maintenance
and
support
on
a
when
and
if-­‐available
basis.