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The Connected Car: Driving Towards the Future

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Covering the state of the internet-connected automobile, with the experts at Strategy Analytics and IBM. We discuss:
- The challenges of the connected car
- Creating an optimal connected experience
- IBM enabling technologies

Published in: Automotive, Technology
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The Connected Car: Driving Towards the Future

  1. 1. STRATEGY ANALYTICS Driving Towards the Future
  2. 2. STRATEGY ANALYTICS SPEAKERS Chris Schreiner Strategy Analytics Roger Lanctot Strategy Analytics Joe Speed IBM MODERATOR SPEAKERS Eli Aleyner Pivotal Labs
  3. 3. STRATEGY ANALYTICS AGENDA State of the Market The Challenges of the Connected Car Creating an Optimal Connected Experience IMB Enabling Technologies
  4. 4. STRATEGY ANALYTICS SMARTPHONE USE WHILE DRIVING Consider access to smartphone apps a must-have feature 59% of smartphone owners in the US and 47% in Western Europe report using apps while driving
  5. 5. STRATEGY ANALYTICS INTEREST IN CONNECTED SERVICES Consumers want connected services that: Help them navigate to destinations more effectively Entertain then with audio along the way Source: Strategy Analytics Automotive Consumer Insights
  6. 6. STRATEGY ANALYTICS CONNECTED VEHICLE UX COMPARISON
  7. 7. STRATEGY ANALYTICS USER EXPERIENCE ISSUES •  Users still often have to pick up their phone •  Voice control does not cover all functions •  Connected services sometimes buried and difficult to discover •  Services not designed around driving use cases •  Consumers will not pay for apps •  System bugs/crashes •  Slow response times CONNECTED SERVICES
  8. 8. STRATEGY ANALYTICS IMPACT OF DISTRATIONS ON CRASH RISK TASK Odds Ratio LCL UCL Text message on cell phone 23.24* 9.69 55.73 Look at map 7.02* 4.62 10.69 Dial cell phone 5.93* 4.57 7.69 Personal grooming 4.48* 2.01 9.97 Read book, newspaper, paperwork, etc. 3.97* 3.02 5.22 Reach for object in vehicle 3.09* 2.75 3.48 Look at left-side mirror/out left window 1.09* 1.01 1.17 Talk or listen to hand-held phone 1.04 0.89 1.22 Eating 1.01 0.83 1.21 Look at right-side mirror/out right window 0.95 0.86 1.05 Smoking-related behavior—reaching, lighting, extinguishing 0.60* 0.40 0.89 Look at outside vehicle, animal, person, object, or undetermined 0.54* 0.50 0.60 Talk or listen to hands-free phone 0.44* 0.35 0.55 Interact with or look at other occupant(s) 0.35* 0.22 0.55 Check speedometer 0.32* 0.28 0.38 Source: DRIVER DISTRACTION IN COMMERCIAL VEHICLE OPERATIONS, US Department of Transportation, 2009
  9. 9. STRATEGY ANALYTICS UX IS KEY TO: •  Consumer adoption of connected services •  Safe usage of these services DISTRACTION AND THE CONNECTED CAR
  10. 10. STRATEGY ANALYTICS UX ELEMENTS OF DISTRACTED DRIVING Enabling the right interactions Low latency responses Combining the right control elements Less isn’t always more Delay in response = distraction Haptic, voice, gesture
  11. 11. STRATEGY ANALYTICS USER PREFERENCES HOME AND WORK USAGE
  12. 12. STRATEGY ANALYTICS PRODUCTIVITY IN-CAR OFFICE
  13. 13. STRATEGY ANALYTICS CONVENIENCE RESERVATIONS, DIRECTIONS, RATINGS
  14. 14. STRATEGY ANALYTICS CONVENIENCE EASY PAYMENTS
  15. 15. STRATEGY ANALYTICS CAR 2 CAR SHARING DRIVE GROUPS
  16. 16. STRATEGY ANALYTICS TECHNOLOGY HURDLES TO REDUCE DISTRACTION, IMPROVE SAFETY •  SA says “latency is a driver distraction issue” •  Slow, unreliable communications •  Slow decisioning •  Lack “always connected” low-latency comms •  HTTPS is relatively heavy, slow and unreliable on mobile, not designed for wireless •  Bandwidth & power use •  Terrible response times is the norm in today’s connected cars, 15+ seconds
  17. 17. STRATEGY ANALYTICS MOBILE MESSAGING TO REDUCE DISTRACTION, IMPROVE SAFETY •  MQTT pub/sub w QoS, engineered for wireless •  Open standard, open source, very fast •  IBM, Cisco, SAP, NIST, Eclipse, Apache, Red Hat, Software AG, TIBCO, et al sponsored •  Being adopted by many automakers •  On mobiles & wireless vs HTTPS: •  93x faster throughput •  1/8th network overhead •  Battery use 1/170th receive, 1/11th to send
  18. 18. STRATEGY ANALYTICS FACEBOOK MESSENGER •  725M mobile users, highly rated, very fast, low battery use •  Speed of user experience is big competitive advantage Verizon Wireless Overall Rating Facebook Messenger FACEBOOK (1,052,572)
  19. 19. STRATEGY ANALYTICS FACEBOOK MESSENGER “.. performance improvements designed to make your messaging experience even better. To do this without killing battery life, we used a protocol called MQTT … designed to use bandwidth and batteries sparingly… phone-to-phone in hundreds of milliseconds, rather than multiple seconds.” - Lucy Zhang, Facebook Engineer www.facebook.com/lucyz
  20. 20. STRATEGY ANALYTICS TRY IT FOR YOURSELF MQTT Google Hangouts vs Facebook Messenger MQTT
  21. 21. STRATEGY ANALYTICS TRY IT FOR YOURSELF MQTT Google HangoutsMost 1 star complaints revolve around slowness and presence services (who’s online) not working correctly
  22. 22. STRATEGY ANALYTICS TYPICAL CONNECTED CAR “NGTP” * Where are mobiles?
  23. 23. STRATEGY ANALYTICS High-speed secure M2M & Mobile messaging for MQTT, HTML5 WebSocket, JMS •  Mobile •  Secure •  Easy •  Open •  Speed - µs, millions / sec •  Scale – millions of cars IBM MESSAGE SIGHT
  24. 24. STRATEGY ANALYTICS IBM MESSAGE SIGHT •  20x faster UX •  5x faster dev •  10x cheaper IBM MessageSight My Mobile My Car My Home Insurer Content
  25. 25. STRATEGY ANALYTICS REAL-TIME BIG DATA •  µs decisioning •  millions per sec •  geospatial •  correlation •  filtering •  time-series SPEED REDUCES DISTRACTION, IMPROVES SAFETY
  26. 26. STRATEGY ANALYTICS WHO IS DOING WHAT •  Mobile > Cloud > Car w “key fob response time” •  Demo http://youtu.be/V1ooTX4aTE8 •  Much press, NYT, WSJ, Fortune, etc. …THAT I CAN TALK ABOUT CONNECTED CAR PROVIDER 2nd LARGEST OE SUPPLIER •  CEO announced Sept 10 at Frankfurt Motor Show •  Connected Car cloud for “autonomous driving” •  Much press, NYT, Bloomberg, CNET, Reuters, etc. •  Can’t yet talk about the others
  27. 27. STRATEGY ANALYTICS M2M.DEMOS.IBM.COM click CLICK FOR LIVE DEMOS, VIDEOS AND CODE
  28. 28. STRATEGY ANALYTICS WRAP-UP State of the Market The Challenges of the Connected Car Creating an Optimal Connected Experience IMB Enabling Technologies •  Consumer demands •  UX Issues •  Driver distraction •  User preferences •  Car2Car sharing •  Productivity •  Convenience •  MQTT x mobile •  MessageSight •  Real-time big data
  29. 29. STRATEGY ANALYTICS Thank you! ROGER LANCTOT Strategy Analytics CHRIS SCHREINER Strategy Analytics ELI ALEYNER Pivotal Labs JOE SPEED IBM

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