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Mastering	
  Digital	
  Channels	
  	
  
Through	
  APIs	
  	
  
	
  Ma5	
  McLarty,	
  VP,	
  API	
  Academy,	
  CA	
  
L...
2	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Agenda	
  
THE	
  DIGITAL	
  WORLD	
  OF	
  THE	
  CMO/CDO	
  
WH...
The	
  Digital	
  World	
  of	
  the	
  CMO/CDO	
  
4	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
First	
  GeneraRon	
  Web	
  
§  1994	
  the	
  web	
  begins	
 ...
5	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Web	
  2.0	
  
§  Customer	
  self-­‐service,	
  customer	
  
en...
6	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
2007	
  Digital	
  RevoluRon	
  
§  The	
  perfect	
  storm	
  
...
7	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
The	
  Web	
  Today	
  
§  75%	
  of	
  all	
  cell	
  phones	
 ...
8	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Today’s	
  Challenges:	
  Technology	
  Overload	
  
§  CMO/CDO’...
9	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Today’s	
  Challenges:	
  Channel	
  Growth	
  
§  How	
  does	
...
10	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Today’s	
  Challenges:	
  Velocity	
  
§  The	
  pace	
  of	
  ...
11	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
The	
  Web	
  Tomorrow	
  
§  ConRnued	
  AcceleraRon	
  
§  I...
12	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Tomorrow’s	
  Challenges	
  
§  Believe	
  it	
  or	
  not,	
  ...
Who	
  is	
  doing	
  it	
  well	
  
14	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
h5p://www.amazon.com/The-­‐Everything-­‐Store-­‐
Bezos-­‐Amazon-...
15	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
“We	
  don’t	
  make	
  money	
  when	
  we	
  sell	
  things.	
...
16	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Online	
  retailer	
  of	
  
books	
  
Resell	
  books	
  
Reinv...
17	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Mandate	
  to	
  Amazon	
  developers:	
  
•  Data	
  and	
  fun...
18	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Amazon	
  –	
  Data-­‐enabled	
  DisrupRon	
  
Envision	
  
Focu...
19	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Digital	
  Leaders	
  -­‐	
  Retail	
  
AutoZone	
  
§  Custome...
20	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Digital	
  Leaders	
  -­‐	
  Insurance	
  
AllState	
  
§  Defe...
21	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Digital	
  Leaders	
  –	
  Other	
  Industries	
  
Advisory	
  B...
22	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
The	
  Digital	
  Feedback	
  Loop	
  
Business	
  
Goals	
  
Di...
How	
  APIs	
  Enable	
  Success	
  
24	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
What	
  is	
  an	
  API	
  (AKA	
  “Web	
  API”)?	
  
Technical	...
25	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
The	
  Business	
  Value	
  of	
  APIs	
  
It’s	
  not	
  what	
...
26	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
APIs	
  
APIs	
  are	
  Digital	
  Enablers	
  
From	
  h5p://ww...
27	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
APIs	
  Bring	
  Real	
  Benefits…	
  
Plug	
  and	
  play	
  
te...
28	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
But	
  beware	
  of…	
  
Straying	
  from	
  the	
  core	
  busi...
29	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
The	
  API360	
  Model	
  for	
  the	
  Digital	
  Enterprise	
 ...
30	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
API	
  Management	
  Delivers…	
  
RelaRonship	
  management	
  ...
What	
  to	
  do	
  Next	
  
32	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
The	
  API	
  Roadmap	
  
Quick	
  
Start	
  
Go	
  
Enterprise	...
33	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Quick	
  Start	
  
§  Low	
  hanging	
  fruit	
  with	
  strate...
34	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Expand	
  Through	
  the	
  Enterprise	
  	
  
§  Survey	
  of	...
35	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
Unbundling	
  for	
  true	
  TransformaRon	
  
§  Perceiving	
 ...
A	
  successful	
  API	
  strategy	
  will	
  allow	
  your	
  
business	
  to	
  conRnuously	
  connect	
  with	
  
marke...
QuesRons?	
  
38	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
CA	
  Technologies	
  Resources	
  for	
  Digital	
  and	
  APIs...
VP,	
  API	
  Academy	
  
Ma5hew.McLarty@ca.com	
  
MaY	
  McLarty	
  
@ma5mclartybc,	
  @caapi	
  
h5ps://ca.linkedin.com...
40	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
VANICKDigital	
  API	
  Services	
  
Wherever	
  your	
  busines...
41	
   ©	
  2015	
  CA.	
  ALL	
  RIGHTS	
  RESERVED.	
  
VANICKDigital	
  API	
  Services	
  
§  Grow	
  Enterprise	
  V...
Principal	
  
lou.powell@vanick.com	
  
Lou	
  Powell	
  
@vanicklou	
  
h5ps://www.linkedin.com/pub/lou-­‐powell/4/ba1/17...
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Mastering Digital Channels with APIs

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These slides are from our "Master Digital Channels with APIs" webinar on April 28, 2015.

The webinar provides practical guidance for any Chief Digital Officer or Chief Marketing Officer who is pushing for digital transformation within their business.

Learn more about APIs at ca.com/api

Published in: Technology
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Mastering Digital Channels with APIs

  1. 1. Mastering  Digital  Channels     Through  APIs      Ma5  McLarty,  VP,  API  Academy,  CA   Lou  Powell,  Principal,  Vanick  Digital   Tuesday,  April  28th,  2015  
  2. 2. 2   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Agenda   THE  DIGITAL  WORLD  OF  THE  CMO/CDO   WHO  IS  DOING  IT  WELL   HOW  APIs  ENABLE  SUCCESS   WHAT  TO  DO  NEXT   1   2   3   4   QUESTIONS  &  ANSWERS  5  
  3. 3. The  Digital  World  of  the  CMO/CDO  
  4. 4. 4   ©  2015  CA.  ALL  RIGHTS  RESERVED.   First  GeneraRon  Web   §  1994  the  web  begins  to  emerge  as  a  viable   mass  media  channel   §  MarkeRng  logically  inherits  this  new   outbound  messaging  media   §  Brochure  ware   INFORM   SEARCH   BRAND   1993-­‐2003
  5. 5. 5   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Web  2.0   §  Customer  self-­‐service,  customer   engagement  and  service  are  the  focus   §  Marketers  are  required  to  be  more  tech   focused   §  Shadow  IT,  Outsourcing  and  Corp  IT   throwing  data  over  the  wall   ENGAGE   SERVE   RESPOND   2004-­‐2009
  6. 6. 6   ©  2015  CA.  ALL  RIGHTS  RESERVED.   2007  Digital  RevoluRon   §  The  perfect  storm   –  Hardware  maturity  (smaller  and  faster)   –  75%+  of  all  US  homes  have  PCs  with  internet  access   –  Cellular  subscribers  exceeds  2  Billion   §  Steve  Jobs  stands  on  a  stage  and  introduces     the  world  to  the  future…   but  no  one  knew  what  it     really  meant…yet.      
  7. 7. 7   ©  2015  CA.  ALL  RIGHTS  RESERVED.   The  Web  Today   §  75%  of  all  cell  phones  in  the  US  are  Smart  Phones  1   §  The  average  user  has  27  Aps  on  their  phone  and   uses  them  approximately  30  hours  per  month  2   §  SMAC  Stack  (Social,  Mobile,  AnalyRcs,  and  Cloud)   §  Omni-­‐channel   §  Growing  importance  of  a  CMO/CDO  and  CIO   partnership   1  ComScore  2015  Digital  Year  in  Review,    2  The  Nielsen  Company  Website   IMMERSE   COEXIST   PREDICT   2010-­‐Today
  8. 8. 8   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Today’s  Challenges:  Technology  Overload   §  CMO/CDO’s  have  never   had  to  be  so  tech  savvy   §  New  Plahorms   §  New  Partners  
  9. 9. 9   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Today’s  Challenges:  Channel  Growth   §  How  does  MarkeRng  prepare  for  plahorms  that  emerge  and   reach  mass  adopRon  in  less  than  2  months?   §  How  do  I  keep  up  with  the  exploding  omni-­‐channel   marketplace.     §  How  do  I  work  efficiently  with  dozens  of  partners  instead  of  a   few  trusted  advisors?    
  10. 10. 10   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Today’s  Challenges:  Velocity   §  The  pace  of  change  is  acceleraRng.     §  If  we  struggle  to  keep  up  with  today’s  pace,  how  will  we   contend  with  tomorrow’s  pace?   §  How  do  I  create  a  ready  plahorm  to  anRcipate  needs?    
  11. 11. 11   ©  2015  CA.  ALL  RIGHTS  RESERVED.   The  Web  Tomorrow   §  ConRnued  AcceleraRon   §  IoT  (The  Internet  of  Things)   –  Connected  Cars   –  Wearables   –  Appliances   –  Connected  Home   §  Omnipresence   §  Disrupters     INVISIBLE   PROLIFIC   DISRUPTIVE   Coming  very  soon…
  12. 12. 12   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Tomorrow’s  Challenges   §  Believe  it  or  not,  ever-­‐shorter  delivery  Rmes   §  Quick,  Real-­‐Rme  integraRon  into  my  enterprise  business   systems   §  ConRnued  growth  of  specialty  channel  partners   §  Growing  complexity  and  demand  of  compliance  and  security   §  CMO/CDO  and  CIO  alignment  
  13. 13. Who  is  doing  it  well  
  14. 14. 14   ©  2015  CA.  ALL  RIGHTS  RESERVED.   h5p://www.amazon.com/The-­‐Everything-­‐Store-­‐ Bezos-­‐Amazon-­‐ebook/dp/B00BWQW73E     Amazon  –  Digital  InstanRaRon  
  15. 15. 15   ©  2015  CA.  ALL  RIGHTS  RESERVED.   “We  don’t  make  money  when  we  sell  things.   We  make  money  when  we  help  customers  make  purchase  decisions.”   Idealism   PragmaNsm   Amazon  –  Value  RecogniRon  
  16. 16. 16   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Online  retailer  of   books   Resell  books   Reinvent  the   book  (Kindle)   Extend  the   reinvented  book   (Kindle  Fire)   Resell  anything   (Marketplace)   Fulfill  anything   Online  retailer  of   anything   Personalized   online  retailer   Online  idenRty   Online  retail   plahorm   Online  payments   Online  plahorm   (AWS)   Amazon  –  Agility  Personified  
  17. 17. 17   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Mandate  to  Amazon  developers:   •  Data  and  funcRonality  will  only  be  exposed     through  APIs.   •  APIs  must  be  designed  for  use  by  external  developers.   •  If  you  don’t  do  this,  you  will  be  fired.   -­‐  Paraphrased  from  Jeff  Bezos  memo,  c.  2002   h5p://apievangelist.com/2012/01/12/the-­‐secret-­‐to-­‐amazons-­‐success-­‐internal-­‐apis/   Amazon  –  Behind  the  Scenes  
  18. 18. 18   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Amazon  –  Data-­‐enabled  DisrupRon   Envision   Focus   Disrupt   Iterate   Persist   Broaden   From  h5p://www.infoq.com/arRcles/web-­‐apis-­‐business-­‐perspecRve    
  19. 19. 19   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Digital  Leaders  -­‐  Retail   AutoZone   §  Customer  centricity  and   segmentaRon   §  AnalyRcs-­‐driven  pricing  and   promoRons   Dick’s  SporRng  Goods   §  CorrelaRon  between  new  stores   and  eCommerce  purchases   Home  Depot   §  “Store  mode”  for  mobile   References:   h5p://www.retaildive.com/news/dicks-­‐sporRng-­‐goods-­‐winning-­‐strategy/377768/   h5p://risnews.edgl.com/retail-­‐news/AutoZone-­‐OpRmizes-­‐Pricing-­‐and-­‐PromoRons-­‐with-­‐KSS-­‐Retail-­‐87403   h5p://digiday.com/brands/5-­‐retailers-­‐mobile/    
  20. 20. 20   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Digital  Leaders  -­‐  Insurance   AllState   §  Defense  through  offense  with   Esurance   Progressive   §  Driving  data  as  a  discount   MetLife   §  “The  Wall”  customer  view   References:   h5ps://openforum.hbs.org/challenge/understand-­‐digital-­‐transformaRon-­‐of-­‐business/why-­‐digital/allstate-­‐s-­‐defensive-­‐play-­‐becomes-­‐a-­‐digital-­‐win-­‐so-­‐far   h5p://innovaRonpov.com/future-­‐of-­‐auto-­‐insurance/     h5p://www.insurancenetworking.com/gallery/5-­‐lessons-­‐learned-­‐from-­‐the-­‐metlife-­‐wall-­‐34261-­‐1.html    
  21. 21. 21   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Digital  Leaders  –  Other  Industries   Advisory  Board  (Healthcare)   §  Real-­‐Rme  hospital  data  synthesis   and  distribuRon   Rogers  (Telco)   §  Demographic-­‐driven  brand   reinvenRon  through  content   reinvenRon  (NHL)     San  Diego  Gas  &  Electric  (E&U)   §  Customer  relaRonship   transformaRon  through  new  tech   References:   h5p://www.ca.com/us/collateral/success-­‐stories/na/the-­‐advisory-­‐board-­‐company-­‐helps-­‐healthcare-­‐professionals.aspx   h5p://www.theglobeandmail.com/report-­‐on-­‐business/industry-­‐news/markeRng/rogers-­‐faces-­‐challenge-­‐to-­‐engage-­‐younger-­‐viewers-­‐with-­‐hockey-­‐broadcast/arRcle23274709/     h5p://smartgridcc.org/wp-­‐content/uploads/2013/07/CS_SDGE.pdf    
  22. 22. 22   ©  2015  CA.  ALL  RIGHTS  RESERVED.   The  Digital  Feedback  Loop   Business   Goals   Digital   Reach   Business   Results   Data-­‐ driven   Insights  
  23. 23. How  APIs  Enable  Success  
  24. 24. 24   ©  2015  CA.  ALL  RIGHTS  RESERVED.   What  is  an  API  (AKA  “Web  API”)?   Technical  DefiniRon   • A  network-­‐addressable  (usually  by  HTTP)  interface  that   enables  state  transfer  of  data  representaRons   Fielding,  R.  T.  (2000).  Architectural  Styles  and  the  Design  of  Network-­‐based  Sowware   Architectures.  h5p://www.ics.uci.edu/~fielding/pubs/dissertaRon/top.htm     Cox,  J.(2001).  Network  World.  Jan.  29,  2001.  Volume  18,  No.   5.  h5ps://books.google.ca/books?id=dBsEAAAAMBAJ    
  25. 25. 25   ©  2015  CA.  ALL  RIGHTS  RESERVED.   The  Business  Value  of  APIs   It’s  not  what  they  are,   it’s  what  they  enable  
  26. 26. 26   ©  2015  CA.  ALL  RIGHTS  RESERVED.   APIs   APIs  are  Digital  Enablers   From  h5p://www.businessinsider.com/5-­‐minute-­‐presentaRon-­‐on-­‐amazon-­‐2015-­‐3     Business   Goals   Digital   Reach   Business   Results   Data-­‐ driven   Insights  
  27. 27. 27   ©  2015  CA.  ALL  RIGHTS  RESERVED.   APIs  Bring  Real  Benefits…   Plug  and  play   technology   Extended   reach   Omnichannel   foundaRon   Mobile  fuel   Digital   feedback  loop   Partner  power   CIO  broker   Developers:  a   new  audience  
  28. 28. 28   ©  2015  CA.  ALL  RIGHTS  RESERVED.   But  beware  of…   Straying  from  the  core  business   “If  you  build  it  they  will  come”  syndrome   Point-­‐in-­‐Rme  soluRons,  islands   New  security  vulnerabiliRes  
  29. 29. 29   ©  2015  CA.  ALL  RIGHTS  RESERVED.   The  API360  Model  for  the  Digital  Enterprise   Alignment  &   Usefulness   Engagement   &  Usability   Scalability  &   Evolvability   Manageability   &  Security   API  Management  
  30. 30. 30   ©  2015  CA.  ALL  RIGHTS  RESERVED.   API  Management  Delivers…   RelaRonship  management  for  digital  partners   One  stop  shop  for  developers   Real-­‐Rme,  acRonable  feedback   Consolidated,  controlled  access  to  digital  assets   Managed  growth  
  31. 31. What  to  do  Next  
  32. 32. 32   ©  2015  CA.  ALL  RIGHTS  RESERVED.   The  API  Roadmap   Quick   Start   Go   Enterprise   Unbunding   TransformaNon  
  33. 33. 33   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Quick  Start   §  Low  hanging  fruit  with  strategic  value   §  Establish  enterprise  scale  infrastructure     §  Establish  governance   §  Establish  communicaRons   §  Establish  brand  standards  /  usability  
  34. 34. 34   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Expand  Through  the  Enterprise     §  Survey  of  API  opportuniRes  across  business  units  and   divisions  (Pareto’s  Principle)   §  Scale  infrastructure   §  Roadmap   §  CommunicaRon  is  key   §  ConRnuous  improvement    
  35. 35. 35   ©  2015  CA.  ALL  RIGHTS  RESERVED.   Unbundling  for  true  TransformaRon   §  Perceiving  your  business  from  the  value  of  the  parts   §  API  as  product   Online  retailer  of   books   Resell  books   Reinvent  the  book   (Kindle)   Extend  the   reinvented  book   (Kindle  Fire)   Resell  anything   (Marketplace)   Fulfill  anything   Online  retailer  of   anything   Personalized   online  retailer   Online  idenRty   Online  retail   plahorm   Online  payments   Online  plahorm   (AWS)  
  36. 36. A  successful  API  strategy  will  allow  your   business  to  conRnuously  connect  with   markets,  understand  behaviors,  adjust   product  and  service  delivery,  lower  costs,   improve  customer  loyalty  and  boost  sales.     h5p://transform.ca.com/transforming-­‐digital-­‐business.html  
  37. 37. QuesRons?  
  38. 38. 38   ©  2015  CA.  ALL  RIGHTS  RESERVED.   CA  Technologies  Resources  for  Digital  and  APIs   §  The  Chief  Digital  Officer’s  Guide  to  Digital  TransformaNon  –   The  EssenNal  Role  of  APIs  in  Today’s  Digital  Business   Landscape  eBook   §  API  Strategy  consulRng  from  the  API  Academy   §  The  Five  Pillars  of  API  Management  eBook   §  The  Rise  of  the  Chief  Digital  Officer  blog  post  
  39. 39. VP,  API  Academy   Ma5hew.McLarty@ca.com   MaY  McLarty   @ma5mclartybc,  @caapi   h5ps://ca.linkedin.com/in/ma5mclartybc   apiacademy.co,  ca.com  
  40. 40. 40   ©  2015  CA.  ALL  RIGHTS  RESERVED.   VANICKDigital  API  Services   Wherever  your  business  is  on  the  path  to  digital  maturity,  a  cogent,  well-­‐executed  API  Strategy   represents  a  criRcal  step  forward.  One  providing  CMOs  the  opportunity  to  conRnuously  connect  with   their  market,  understand  behaviors,  adjust  product  and  service  delivery,  lower  costs,  improve  customer   loyalty  and  boost  sales.     Our  holisRc  pracRce  model  integrates  both  business  and  technical  dimensions  of  the  enterprise  and  is   designed  to  address  your  key  challenges:   §  Accelerate  Your  Business  Goals  with  Digital  Strategy   You  appreciate  the  value  APIs  present,  but  need  help  with  a  forward-­‐looking  digital  technology   strategy  that  uRlizes  APIs  as  a  key  foundaRonal  component.     §  Get  Started   Your  company  is  invested  in  the  idea  that  APIs  should  be  implemented  as  an  accelerator  for  your   digital  strategy,  but  you’re  not  sure  where  to  start.   Vanick  Digital  will  help  you  see  immediate  value  as  you  produce  APIs  to  accelerate  that  next  mobile   iniRaRve  or  E-­‐commerce  opportunity,  all  while  deliberately  moving  towards  enterprise-­‐minded   strategic  goals.  
  41. 41. 41   ©  2015  CA.  ALL  RIGHTS  RESERVED.   VANICKDigital  API  Services   §  Grow  Enterprise  Value  from  ExisNng  API  iniNaNve(s)   You  know  that  IT  has  exisRng  APIs  and  you  may  even  be  uRlizing  them  for  some  projects,  but   integraRons  are  sRll  expensive  and  slow.  Your  APIs  are  not  living  up  to  the  promise.   There’s  no  cohesive  vision  for  the  disparate  API  soluRons  throughout  your  organizaRon.     Vanick  Digital  will  help  drive  a  unified  enterprise  strategy  to  align  your  various  iniRaRves  into  a   common  plahorm.  API  Management  best  pracRces  will  help  you  avoid  common  pihalls  and  help   produce  an  efficient  low-­‐cost  integraRon  experience  from  your  API  program.   §  Implement  an  API  program   Once  your  API  strategy  is  formed,  Vanick  Digital  has  the  architectural  and  development  experRse   in-­‐house  to  help  you  execute.   Our  experience  with  enterprise  digital  integraRon  helps  ensure  a  seasoned,  experience-­‐focused   outcome  across  various  areas  of  implementaRon,  including:   §  API  &  Systems  Architecture   §  API  Management  Plaaorm  InstallaNon  &  ConfiguraNon   §  API  Design   §  API  Development  &  Private  Cloud  HosNng   §  EffecNve  Developer  Experience    
  42. 42. Principal   lou.powell@vanick.com   Lou  Powell   @vanicklou   h5ps://www.linkedin.com/pub/lou-­‐powell/4/ba1/170   vanick.com  

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