Cloud-based freight brokerage software uses drivers' cell phones to automatically track loads in real-time, allowing fleet managers and dispatchers to view locations without calling drivers. The software calculates hours-of-service and mileage automatically, sends alerts about delays, and enables quick addition or removal of contingent drivers. Load tracking is done through text messages requesting GPS or cell tower location permission from drivers, and permissions are removed after delivery for privacy. The collected data can be analyzed to improve efficiency and planning. However, privacy controls that allow drivers to opt-in and opt-out of tracking are important.

1. New way to do business for Load Brokers
A new way to do business for fleet managers and load
brokers with innovative cloud-based technology?
We seem to be at the beginning of a new trend in the
trucking industry. Freight brokerage software
technology for load tracking using drivers cell-phones
makes it a lot easier and hassle free to track loads from
their source all the way to their destination.
Fleet managers and dispatchers can view in real-time
where all the drivers are located on their computer or
smart phone app. They do not need to call the driver
anymore to find out where they are. They can provide
customer with accurate estimates of when they can
expect their load to arrive.
Drivers will not get interrupted by check calls any more.
They do not even need to clock in and clock out. Their
hours-of-service information and mileage information
are calculated automatically saving them time and
effort. Alerts and communication with fleet managers
based on events on the road makes it easier for the
logistics companies to plan their operations better. All of
this is easily done using the phone.
Freight managers and load brokers can quickly deploy
cloud-based technology on an ad-hoc or as needed
basis. They can add drivers and remove drivers from the
system when dealing with a contingent work force. To
deploy freight brokerage software for load tracking, all
they have to do is key in or import the phone numbers
of the drivers into the system.
Drivers will right away get a text message to provide
their permission for tracking. Tracking is done using
GPS or Cell tower location technology which pin-points
their location as they drive to their location. Once the
load is delivered, the driver’s tracking permission can
be removed for complete privacy controls.
Beyond the convenience factor, all the data that is
collected on every single load can be stored and
analyzed to understand everything from individual
driver efficiency, operations planning at the pick &
drop off points, fuel usage and real-time activities on
the road.
In spite of the enormous benefits of automatic load
tracking, we have to take note of privacy issues for
drivers whose whereabouts are tracked when load
tracking is switched on. The ability for drivers to turn
automatic load tracking on at the start of the day and
turn it off at the end of the day or when they deliver
the load to the destination is important. It is a
permission based system that provides them the
fine-grained privacy controls that they need.
Freight brokerage software must have adequate
privacy controls for it to be widely adopted. It must be
able to support all carriers and all types of phones to
be universally accepted. There is no doubt that this
exciting technology is gaining ground quickly in the
trucking industry.
Contact Us
info@abaq.us
+1-415-49-MYGEO www.mygeotracking.com