APIs create incredible business opportunities. But how do you recognize the real value among all the hype? This session will take a frank look at the good and bad decisions that are being made by organisations seeking to harness the power of APIs

1. Truth, Lies & APIs
Ross Garrett, Director Product Marketing
Ross.Garrett@ca.com | @gssor
CA Layer 7
May 19th, 2014

2. 2 © 2014 CA. ALL RIGHTS RESERVED.
TRUTH :
Today, Every Company
is a Software Company.
Are You?
In 2014, CEOs must focus on leading their
organizations to think like and become more
like “tech” companies, because within a few
years, digital business capabilities will
dominate every industry. Urgent action is
needed because first-mover advantage is
common in digital business, and fast followers
must be very fast.
Gartner; “CEOResolutionsfor 2014—TimetoAct onDigital
Business”; Mark Raskino; March 5,2014

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Banking is changing…
Operation Tap Tap Swipe.
The RBS Mobile Banking App

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Retail is changing…

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Cars are changing…

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Even our homes are changing…

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Did you notice a common theme here?

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TRUTH : Mobile is driving new product
innovation in all industries

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“By 2015 mobile app development projects
will outnumber native PC projects by a ratio
of 4-to-1.”

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Mobile Adoption is Only Accelerating…
Apple App Store:
44B downloads
by 2016
App Proliferation
> 75% of enterprises
support personally-
owned
mobile devices
Bring Your Own Device
Tablets will be the
primary computing
device by 2017
Rapid Adoption

11. 11 © 2014 CA. ALL RIGHTS RESERVED.
... It’s An App, App, App World
Average apps
per device
41
Business apps deployed
per device by 2015
25
??
Mobile app
downloads
by 2016
44B
Apps Are A Bigger Challenge Than Devices

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LIE : Organizations are building for “Mobile
First”

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Mobile is primarily an integration problem!

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Some home truths from our large
enterprise customers

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A Lack of Agility
 Many devices and many platforms, mean prioritization is
required – yet ALL customers/users must be reached
 The marketplace rewards innovation and agility
 How can IT teams support an agile business as well as a
fragmented user base?

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High Cost of Development

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High Cost of Development
 Mobile development requires specialist expertise
 Businesses are turning to external teams for help
 Third party developers struggle to build apps upon
proprietary internal systems

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Fear of Further Investment

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Fear of Further Investment
 Many organizations invested in expensive SOA programs
 Mobile developers detest SOAP based integration!
 Businesses don’t want to waste money on yet another vendor
fuelled technology wave

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Bridging the divide of App Dev vs. Security
Security/IT Administrator
- Control access to assets
- Focusing on restricting access
- Don’t understand app dev requirements
App Development & UX
- Get to market quickly
- Measured on number of downloads
- Security is something that obstructs UX
- Improve user app experience
- Don’t have time for evolving security
standards

22. 22 © 2014 CA. ALL RIGHTS RESERVED.
Summary & Questions!
 Backend APIs and effective API design are critical to mobile
app development
 API Management offers essential tools to address mobile
enablement and access
 Web APIs are a developer focused iteration on SOA, not an
expensive replacement
 Make API & App Security a feature, not an after thought

23. 23 © 2014 CA. ALL RIGHTS RESERVED.
Come see
Layer 7’s API
Defender at
the evening
reception –
Booth #PL4

24. Director of Product Marketing – CA Layer 7
Ross.Garrett@ca.com
@gssor | @layer7
Ross Garrett