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API Monetization: Unlock the Value of Your Data

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Securely Open data as APIs to internal groups and third parties to generate revenue

In today's application economy, organizations are leveraging APIs to create new revenue streams. To monetize its information, the enterprise needs a way to transform data into APIs, enforce SLAs and implement a standardized fulfillment process with flexible and integrated billing systems.

This webinar will explored how enterprises can overcome these monetization challenges, using an API management solution that securely opens data to internal groups and third parties as APIs, in order to generate revenue.

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API Monetization: Unlock the Value of Your Data

  1. 1. API Monetization: Unlock the Value of your Data Bill Oakes, Director, Product Marketing, API Management Dana Crane, Senior Product Manager December 16, 2014
  2. 2. 2 © 2014 CA. ALL RIGHTS RESERVED. Agenda The App Economy API Monetization Opportunities Value of Data APIs Unlocking the Value API Monetization Best Practices Monetizing and Exposing Data APIs 11 12 13 14 15 16 Q&A17
  3. 3. 3 © 2014 CA. ALL RIGHTS RESERVED. The Application Economy Enables Monetization Enable Anything, Everywhere Application Access OUTSIDE PARTNERS / DIVISIONS EXTERNAL DEVELOPERS MOBILE APPS CLOUD SERVICES INTERNET OF THINGS API Server Data
  4. 4. 4 © 2014 CA. ALL RIGHTS RESERVED. API Monetization – The Opportunity Why the Push to Monetization?  To Extend the Brand  To Extend the Reach  To Actually Make Money
  5. 5. 5 © 2014 CA. ALL RIGHTS RESERVED. API Monetization – The Opportunity Who Pays?  No one  The Developer  The Enterprise (to the developer)  The Customer (to the enterprise and/or developer) Why the Push to Monetization?  To Extend the Brand  To Extend the Reach  To Actually Make Money
  6. 6. 6 © 2014 CA. ALL RIGHTS RESERVED. API Monetization – Extend the Brand  Maps tie to search  Search ties to advertising  Advertising ties to revenue
  7. 7. 7 © 2014 CA. ALL RIGHTS RESERVED. API Monetization – Extend the Reach
  8. 8. 8 © 2014 CA. ALL RIGHTS RESERVED. API Monetization – Extend the Reach
  9. 9. 9 © 2014 CA. ALL RIGHTS RESERVED. API Monetization – Extend the Reach  Consumer sees who has what at the best price  Revenue Share between enterprise and app developer  Win/win/win
  10. 10. 10 © 2014 CA. ALL RIGHTS RESERVED. API Monetization – Actual Revenue
  11. 11. 11 © 2014 CA. ALL RIGHTS RESERVED. API Monetization – Actual Revenue
  12. 12. 12 © 2014 CA. ALL RIGHTS RESERVED. API Monetization – Actual Revenue
  13. 13. 13 © 2014 CA. ALL RIGHTS RESERVED. Data API Types http://www.programmableweb.com/news/54-data-apis-rapleaf-outside.-and-factual/2012/03/20
  14. 14. 14 © 2014 CA. ALL RIGHTS RESERVED. Value of Open Data http://www.mckinsey.com/insights/business_technology/open_data_unlocking_innovation_and_performance_with_liquid_information “the value of open data [may be] worth $3 trillion globally”
  15. 15. 15 © 2014 CA. ALL RIGHTS RESERVED. Unlocking Value  Segment markets – Actuarial datasets – facilitate targeted marketing  Define new products and services – Transport – routing and logistics apps  Improve the efficiency and effectiveness of operations via benchmarking & facilitating data driven decisions – Utility data – facilitate conservation – Healthcare data – facilitate efficient, effective treatments
  16. 16. 16 © 2014 CA. ALL RIGHTS RESERVED. Enterprise Data Enterprises often underestimate the value of their own data:  Administrative data: records generated by day-to-day business, i.e., POS receipts, website logs, etc  Reference data: metadata or identifiers shared between and used by many orgs, i.e., product information, charity registrations, or taxi licenses  Aggregate data: show trends over time or highlight differences in geographies or sales, i.e., sales of each product over time across supermarkets
  17. 17. 17 © 2014 CA. ALL RIGHTS RESERVED. Barriers to Unlocking Value  Typically a slow process: – IT resources required – Data abstraction concerns – Long time to market  Privacy and legal (i.e., data reuse/redistribution) concerns  Sharing proprietary information may reduce competitive advantage
  18. 18. 18 © 2014 CA. ALL RIGHTS RESERVED. Best Practices in API Monetization http://www.slideshare.net/jmusser/j-musser-apibizmodels2013
  19. 19. 19 © 2014 CA. ALL RIGHTS RESERVED. Best Practices for Monetizing Data APIs
  20. 20. 20 © 2014 CA. ALL RIGHTS RESERVED. • Provides a developer management and API lifecycle solution that enables you to securely expose your APIs while providing developers with all the information they need to create applications against them. • Provides a single point for the developer to discover and consume APIs, including code generation, tutorials, and communities CA API Management CA API Developer Portal
  21. 21. 21 © 2014 CA. ALL RIGHTS RESERVED. • Provides a developer management and API lifecycle solution that enables you to securely expose your APIs while providing developers with all the information they need to create applications against them. • Provides a single point for the developer to discover and consume APIs, including code generation, tutorials, and communities CA API Management CA API Developer Portal CA API Developer Portal-SaaS • Extends the functionality of both the CA API Developer Portal and the CA API Gateway to a SaaS model • Simpler to implement – nothing to install, configure, or deploy • Shorter time to value – just add APIs • More cost effective – OpEx vs CapEx
  22. 22. 22 © 2014 CA. ALL RIGHTS RESERVED. • Provides a developer management and API lifecycle solution that enables you to securely expose your APIs while providing developers with all the information they need to create applications against them. • Provides a single point for the developer to discover and consume APIs, including code generation, tutorials, and communities CA API Management CA API Developer Portal CA API Developer Portal-SaaS • Extends the functionality of both the CA API Developer Portal and the CA API Gateway to a SaaS model • Simpler to implement – nothing to install, configure, or deploy • Shorter time to value – just add APIs • More cost effective – OpEx vs CapEx CA API Gateway • Industry leading API Management solution with full SLA and policy management • Integrates legacy environment with emerging technologies • Military-grade security to ensure data delivery to only the right users on the right devices
  23. 23. 23 © 2014 CA. ALL RIGHTS RESERVED. CA API Developer Portal
  24. 24. 24 © 2014 CA. ALL RIGHTS RESERVED. Enabling API Monetization *Weather Underground’s developer site: http://www.wunderground.com/weather/api/d/pricing.html 1) Create a Package 2) Group APIs 4) Monetize 3) Offer raw and/or mediated access to data
  25. 25. 25 © 2014 CA. ALL RIGHTS RESERVED. Expose Data Directly to Programmers  Any JDBC-enabled database can be published as an API 1. Select a data source 2. Choose a table 3. Choose a format 4. Choose All metadata 5. Test the connection 6. Publish the API
  26. 26. 26 © 2014 CA. ALL RIGHTS RESERVED. Monetize by Modelling your Revenue  Model revenue; then update Portal & billing engine with a single click One-time registration fees Monthly Account Plan fees Monthly API Plan fees Update Billing Engine & Portal
  27. 27. 27 © 2014 CA. ALL RIGHTS RESERVED. Key Value Proposition: Simplify API Discovery  Automatically generate API Catalog entries Metadata Link to interactive doc API public description Plan Details Monetization Details
  28. 28. 28 © 2014 CA. ALL RIGHTS RESERVED. Q & A
  29. 29. 29 © 2014 CA. ALL RIGHTS RESERVED. Copyright © 2014 CA. All rights reserved. UNIX is a registered trademark of The Open Group in the United States and other countries. Microsoft, Active Directory are either registered trademarks or trademarks of Microsoft, Inc. in the United States and/or other countries. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies. No unauthorized use, copying or distribution permitted. THIS PRESENTATION IS FOR YOUR INFORMATIONAL PURPOSES ONLY. CA assumes no responsibility for the accuracy or completeness of the information. TO THE EXTENT PERMITTED BY APPLICABLE LAW, CA PROVIDES THIS DOCUMENT “AS IS” WITHOUT WARRANTY OF ANY KIND, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. In no event will CA be liable for any loss or damage, direct or indirect, in connection with this presentation, including, without limitation, lost profits, lost investment, business interruption, goodwill, or lost data, even if CA is expressly advised of the possibility of such damages. The information and results illustrated here are based upon certain users’ unique experiences with the referenced software product in a variety of environments, which may include production and nonproduction environments. Past performance of the software products in such environments is not necessarily indicative of the future performance of such software products in identical, similar or different environments. Certain information in this presentation may outline CA’s general product direction. This presentation shall not serve to (i) affect the rights and/or obligations of CA or its licensees under any existing or future written license agreement or services agreement relating to any CA software product; or (ii) amend any product documentation or specifications for any CA software product. The development, release and timing of any features or functionality described in this presentation remain at CA’s sole discretion. Notwithstanding anything in this presentation to the contrary, upon the general availability of any future CA product release referenced in this presentation, CA may make such release available (i) for sale to new licensees of such product; and (ii) in the form of a regularly scheduled major product release. Such releases may be made available to current licensees of such product who are current subscribers to CA maintenance and support on a when and if-available basis.

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