25 Things To Do Today To Sell More Tomorrow

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Right On - No Bull Marketing

Discover ways to sell more in this presentation from the Southeast Electronic Security Conference

Education

1
25 Things To Do Today
To Sell More Tomorrow
By Brian Offenberger, CeM, CSMA
March 24, 2015
Southeast Electronic Security Conference

2
Today’s Objective
Improve the Value of Your Company by
Improving Your Marketing Engine

3
LiveWatch to Monitronics
$67 Million Sales Price
RMR = $900K x 47 = $42.3 Mil.
Marketing Engine =
$24.7 Million!!!!

30
# 18 – Data Driven Decisions
Hippo Data-Driven

37
Facebook
YouTube
Remarketing
Search Engines
# 23 – Advertising

38
#24 – Train Your Salespeople
Search Engines
LinkedIn
Facebook
Twitter
Email
Voice Mail
Text Messaging
Digital Collateral

43
Your Action Plan
1. Identify your opportunities.
2. Create an action items list.
3. Identify expected results.
4. Prioritize actions.
5. Begin testing.
6. Rinse and repeat.

45
How to Reach Me
• Toll Free: (877) 837-8803
• Fax: (602) 412-3663
• Local: (602) 412-3168
• Website: www.RightOn-NoBull.com
• Email: Brian@RightOn-NoBull.com
• Facebook: https://www.facebook.com/RightOnNoBull
• Address: 5530 East Beck Lane,
Scottsdale, AZ. 85254

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25 Things To Do Today To Sell More Tomorrow

1. 1 25 Things To Do Today To Sell More Tomorrow By Brian Offenberger, CeM, CSMA March 24, 2015 Southeast Electronic Security Conference

2. 2 Today’s Objective Improve the Value of Your Company by Improving Your Marketing Engine

3. 3 LiveWatch to Monitronics $67 Million Sales Price RMR = $900K x 47 = $42.3 Mil. Marketing Engine = $24.7 Million!!!!

4. 4 Meet Brian Offenberger

5. 5 Industry Involvement

6. 6 Featured By

7. 7

8. 8 # 1 – Why You Over the Other Guy

9. 9 Everyone Has Competition

10. 10 How Are You Different

11. 11 #2 – Convey Trust

12. 12 # 3 – Information Resource Center

13. 13 # 4 – Tell What You Do

14. 14 # 5 – Develop a Keyword Glossary

15. 15 Keyword Research Tools

16. 16 # 6 – Fix Your Meta Titles

17. 17 How to Find Meta Titles

18. 18 #7 – Fix Meta Descriptions

19. 19 # 8 – Local Directory Listings

20. 20 # 9 – Local Inbound Links

21. 21 # 10 – Local Social Signals

22. 22 # 11 – Avoid Carousels

23. 23 #12 – Cause Marketing

24. 24 # 13 – Joint Venture Marketing

25. 25 # 14 – Call to Action Statements

26. 26 # 15 – Get a Name

27. 27 # 16 – Use Email

28. 28 Get My Newsletter

29. 29 # 17 – Test

30. 30 # 18 – Data Driven Decisions Hippo Data-Driven

31. 31 Analytics Programs

32. 32 # 19 – Keep It Simple

33. 33 Keep It Simple

34. 34 # 20 – Understand Intent

35. 35 # 21 – Message Focus

36. 36 # 22 – Use Webinars

37. 37 Facebook YouTube Remarketing Search Engines # 23 – Advertising

38. 38 #24 – Train Your Salespeople Search Engines LinkedIn Facebook Twitter Email Voice Mail Text Messaging Digital Collateral

39. 39 # 25 – 1 Click Upsells

40. 40 # 26 – Responsive Website

41. 41 # 27 – 30 Minutes a Day

42. 42 Fundamental Equation

43. 43 Your Action Plan 1. Identify your opportunities. 2. Create an action items list. 3. Identify expected results. 4. Prioritize actions. 5. Begin testing. 6. Rinse and repeat.

44. 44 Free Mini Marketing Plan

45. 45 How to Reach Me • Toll Free: (877) 837-8803 • Fax: (602) 412-3663 • Local: (602) 412-3168 • Website: www.RightOn-NoBull.com • Email: Brian@RightOn-NoBull.com • Facebook: https://www.facebook.com/RightOnNoBull • Address: 5530 East Beck Lane, Scottsdale, AZ. 85254

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