1) Mood and atmosphere in media can be conveyed through sound (music) and visual elements (color schemes, images, text layout). 2) Genre is primarily communicated through images - horror uses red/black with scary images, comedy is colorful with funny images, and action has fast pacing and explosive images. 3) Ideology can be shown through navigation elements (like donation tags for campaigns) and themes that focus on values like religion, equality, or inspiration to vote.

1. Unit 13 Task 2B Re-Draft

2. Mood and atmosphere
• For moving image the mood and atmosphere can be changed by sound such as
music. This can be with an increase in the music level or pace or a decrease in it.
• The mood and atmosphere for posters is determined on the colour scheme of the
poster and the images and text used to make the poster. Layout is what shows the
mood of a poster.
• Layout also affects the mood to tell if it is formal, inspiring, dark and more.
Websites are also laid out in a way that makes the text easy to read and
understand.
• There could be a sense of reliability with websites especially the navigation bar. It
can be in neither a line going horizontally or vertically. The reliability is the fact
that it makes it easier for users to access different topics if the topic is listed.
• Behaviours such as music automatically playing on a website will change the mood
or notify the viewer of the type of mood they want to give off.
• A poster I chose for task 2a is an example of mood and atmosphere as it is a serious
poster expressing the matter of domestic abuse and focuses on the verbal aspect of
it. The poster shows this serious attitude by listing a few hurtful sentences/phrases
that people have said to hurt others.

3. Genre
• Whatever genre it is the point of focus for the poster will be the image. The
image will instantly tell viewers what type of genre it is.
• A genre Horror will have a colour scheme of red and black for websites and
posters and will use a lot of scary or gruesome images. For moving image there
would be scary music with big build ups and slow moving shots.
• Comedy would have more up beat music for moving image and would be more
colourful with funny images for a poster.
• Action is a genre that would have fast paced music and scenes for moving image
and would have a picture of a gun, explosion etc. these images would be for a
poster.

4. Ideology
• The navigation bar on a website will also show weather the website is political
or campaign wise. This can be shown with tags on the navigation bar such as
donations.
• There could be a focus on religious values for campaigns and equality for a
brighter future.
• Political campaign like elections will have websites for candidates these
websites will have a layout and theme to attract and inspire people to vote for
them.
• Some websites or posters can be made with elements to give it a personal
touch. They can also be made to look creative and inspiring to others.
• An example of a political element is the Donald trump website I used in task 2a
this website is used to have people support trump by voting for him and
donating.

5. Brand identity
• Brands can be shown on these technical elements by where they
are laid out. The titles and text of the brand can be in a different
font to show a different effect for posters and websites. While for
moving image it is about what time the brand or logo is played and
why it is played then.
• For adverts the brand identity is determined on the advert its self
some could be for a youthful audience, formal audience and more.
These are used to increase sales in product or service.
• Formal for moving image tend to have proper language which
means no slang. There is formal clothing and nice calm music if it
is added.