Amazon Keyword Research using Search Term Report

1. KEYWORD
RESEARCH
USING SEARCH TERM REPORT
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2. SEARCH
TERM
REPORT
The Amazon Search Terms Report shows the most
popular search terms in the Amazon store during a
given time period, along with each term’s search
frequency rank and the top three products that
aggregate customers clicked on after searching that
term. For each of the top three products, the report also
shows each product’s click share and conversion share.
WHAT IS A SEARCH TERM REPORT?
Source: https://sellercentral.amazon.com/gp/help/external/5NXWNY8HUD3VDCW
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3. DOWNLOAD A
SEARCH TERM
REPORT
Recommendation:
Use 60 day Report
Period for more
statistic accuracy
Proper Report
Naming
Convention
Account Name
Marketplace
Type of Report
Date Range of the Report
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e.g. ABC-USA-STR-01012020-
03012020
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4. OPEN THE
REPORT ON
MS EXCEL
Insert Filter
Filter the Customer Search
Terms, select Text Filters
Select "Does Not Contain"
then put "B0"
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5. PIVOT THE DATA -
INSERT PIVOT TABLE
Under Rows - drag CUSTOMER SEARCH
TERMS
Under Values - drag Advertised SKU Units,
Sales, Spends, ACOS
Under Filter - drag Advertised SKU UNITS,
Remove check on "0" orders
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6. PRIORITIZE CONVERTING KEYWORDS
Filter keywords with 3+ orders
Launch these in separate campaigns under Broad, Phrase, & Exact Match
Types in organized campaign naming convention for easier interpretation
of performance monthly
Apply Advance PPC strategies for easier budget management, budget
allocations and bid parameters to deliver the most efficient results
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7. PRIORITIZE NON-CONVERTING KEYWORDS
Negate Non-converting KWs from Auto campaigns to remove irrelevant
keywords and to stop bleeders
Focus on maximizing budgets from these negated keywords to
Converting Keywords for product ranking and sales efficiency
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8. Bi-weekly Monitoring of PPC
Search Term Report
Update Plan of Actions and
Strategies Accordingly
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9. J
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JERICOFAJARDOCRUZ@GMAIL.COM
WWW.LINKEDIN.COM/IN/JERICOFAJARDOCRUZ/
JERICO-CRUZ.MYSTRIKINGLY.COM/
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