SlideShare a Scribd company logo

Maximizing Your Amazon Product Discoverability Via Content Optimization

Tinuiti
Tinuiti
TinuitiTinuiti

Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.

Maximizing Your Amazon Product Discoverability Via Content Optimization

1 of 38
Download to read offline
Maximizing Amazon Product Discoverability
Through Content Optimization
Strategic Competitive Levers You Can Utilize to Rank Higher in Amazon
Live Q&A Broadcast
Logistics
Session Recording Will Be Sent out Tomorrow Morning
Q&A Throughout the Presentation
Submit Questions In the Chat Box to the Right
Event Materials in ‘Handouts Section’ of GoTo Webinar
Event Moderators
Jeff Coleman
VP, Marketplace Channels
Nick Cotter
Marketing Operations Coordinator
Blog Articles
 How to Optimize Your Amazon SEO & Product Content
 How to Submit Content Changes to the Amazon Product Feed
 The Phased Approach to Amazon Sponsored Products: Product Content Evaluation
 What is Amazon A+ Content?
CPC Strategy | Resources
OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 300+ Active Retail Clients
• Top 50 fastest growing company in San Diego 3 years
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
About CPC Strategy
✓ Amazon PPC Management
✓ Promotion & Review Strategy
✓ Amazon & Strategic Business Consulting
✓ Content Copywriting & Listing Optimization
Amazon Sales Acceleration Program:
Third Party Sellers
Maximizing Performance on the Amazon Marketplace
cpcstrategy.com/amazon-services/
✓ Amazon Marketing Services Management
✓ Promotion & Review Strategy
✓ Vendor Operations Efficiency Assistance & Reporting
✓ Content Copywriting & Listing Optimization
Amazon Sales Acceleration Program:
Vendors
Growing Your Brand Presence on Amazon Marketplace
cpcstrategy.com/amazon-vendor-services/

Recommended

How to Successfully Protect Your Brand on The Amazon Marketplace
How to Successfully Protect Your Brand on The Amazon MarketplaceHow to Successfully Protect Your Brand on The Amazon Marketplace
How to Successfully Protect Your Brand on The Amazon MarketplaceTinuiti
 
Ask an Expert: How to Police Your Brand on Amazon
Ask an Expert: How to Police Your Brand on AmazonAsk an Expert: How to Police Your Brand on Amazon
Ask an Expert: How to Police Your Brand on AmazonTinuiti
 
Amazon Marketing Services
Amazon Marketing ServicesAmazon Marketing Services
Amazon Marketing ServicesTinuiti
 
Ask an Expert: What Amazon Vendors Need to Know About A+ Content
Ask an Expert: What Amazon Vendors Need to Know About A+ ContentAsk an Expert: What Amazon Vendors Need to Know About A+ Content
Ask an Expert: What Amazon Vendors Need to Know About A+ ContentTinuiti
 
Marketing on Amazon
Marketing on AmazonMarketing on Amazon
Marketing on AmazonMartin Major
 
How to Protect Your Brand Name & Amazon Product Listings
How to Protect Your Brand Name & Amazon Product ListingsHow to Protect Your Brand Name & Amazon Product Listings
How to Protect Your Brand Name & Amazon Product ListingsTinuiti
 
The 2017 Amazon Virtual Summit: Day 1
The 2017 Amazon Virtual Summit: Day 1The 2017 Amazon Virtual Summit: Day 1
The 2017 Amazon Virtual Summit: Day 1Tinuiti
 
Amazon Sponsored Products: An Introduction to Advertising for Sellers
Amazon Sponsored Products: An Introduction to Advertising for SellersAmazon Sponsored Products: An Introduction to Advertising for Sellers
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
 

More Related Content

What's hot

Live Q&A Broadcast: Maximizing Your Vendor Relationship with Amazon
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonLive Q&A Broadcast: Maximizing Your Vendor Relationship with Amazon
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
 
Amazon Product SEO
Amazon Product SEOAmazon Product SEO
Amazon Product SEOTeikametrics
 
The 2017 Amazon Virtual Summit: Day 3
The 2017 Amazon Virtual Summit: Day 3The 2017 Amazon Virtual Summit: Day 3
The 2017 Amazon Virtual Summit: Day 3Tinuiti
 
Increasing Your Product Discoverability on the Amazon SERP
Increasing Your Product Discoverability on the Amazon SERPIncreasing Your Product Discoverability on the Amazon SERP
Increasing Your Product Discoverability on the Amazon SERPTinuiti
 
Amazon Listing Optimizations that Drive Visibility & Sales
Amazon Listing Optimizations that Drive Visibility & SalesAmazon Listing Optimizations that Drive Visibility & Sales
Amazon Listing Optimizations that Drive Visibility & SalesTinuiti
 
Increasing Visibility on the Amazon Marketplace
Increasing Visibility on the Amazon MarketplaceIncreasing Visibility on the Amazon Marketplace
Increasing Visibility on the Amazon MarketplaceTinuiti
 
2016 Q4 Amazon Virtual Summit_CPC Strategy
2016 Q4 Amazon Virtual Summit_CPC Strategy2016 Q4 Amazon Virtual Summit_CPC Strategy
2016 Q4 Amazon Virtual Summit_CPC StrategyTinuiti
 
Cpc Strategy & Amazon on the New Sponsored Products Updates
Cpc Strategy & Amazon on the New Sponsored Products UpdatesCpc Strategy & Amazon on the New Sponsored Products Updates
Cpc Strategy & Amazon on the New Sponsored Products UpdatesJon Gregoire
 
CPC Strategy: FBA Assortment Allocation Strategy
CPC Strategy: FBA Assortment Allocation StrategyCPC Strategy: FBA Assortment Allocation Strategy
CPC Strategy: FBA Assortment Allocation StrategyTinuiti
 
How to Win on Amazon: Grow Your Business in the Ecommerce Future
How to Win on Amazon: Grow Your Business in the Ecommerce FutureHow to Win on Amazon: Grow Your Business in the Ecommerce Future
How to Win on Amazon: Grow Your Business in the Ecommerce FutureTeikametrics
 
FBA Profitability & Sales Channel Expansion Analysis
FBA Profitability & Sales Channel Expansion AnalysisFBA Profitability & Sales Channel Expansion Analysis
FBA Profitability & Sales Channel Expansion AnalysisTinuiti
 
Amazon Virtual Summit - Preparing for Q4
Amazon Virtual Summit - Preparing for Q4Amazon Virtual Summit - Preparing for Q4
Amazon Virtual Summit - Preparing for Q4Jeffrey Cohen
 
Selling on Amazon
Selling on AmazonSelling on Amazon
Selling on AmazonCorey Creed
 
Amazon seo vs amazon ppc
Amazon seo vs amazon ppcAmazon seo vs amazon ppc
Amazon seo vs amazon ppcDurga prasad
 
Day 1: How to Execute a Profitable FBA Strategy
Day 1: How to Execute a Profitable FBA StrategyDay 1: How to Execute a Profitable FBA Strategy
Day 1: How to Execute a Profitable FBA StrategyTinuiti
 
Teikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon Strategy
Teikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon StrategyTeikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon Strategy
Teikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon StrategyTinuiti
 
How To Sell On Amazon Successfully
How To Sell On Amazon SuccessfullyHow To Sell On Amazon Successfully
How To Sell On Amazon SuccessfullyBobsled Marketing
 
Amazon SEO Information
Amazon SEO InformationAmazon SEO Information
Amazon SEO InformationGauriPawaskar
 
2016 Amazon Virtual Summit: Feedvisor
2016 Amazon Virtual Summit: Feedvisor2016 Amazon Virtual Summit: Feedvisor
2016 Amazon Virtual Summit: FeedvisorTinuiti
 
The Brand’s Webinar to Amazon A+ Content Optimizations
The Brand’s Webinar to Amazon A+ Content OptimizationsThe Brand’s Webinar to Amazon A+ Content Optimizations
The Brand’s Webinar to Amazon A+ Content OptimizationsTinuiti
 

What's hot (20)

Live Q&A Broadcast: Maximizing Your Vendor Relationship with Amazon
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonLive Q&A Broadcast: Maximizing Your Vendor Relationship with Amazon
Live Q&A Broadcast: Maximizing Your Vendor Relationship with Amazon
 
Amazon Product SEO
Amazon Product SEOAmazon Product SEO
Amazon Product SEO
 
The 2017 Amazon Virtual Summit: Day 3
The 2017 Amazon Virtual Summit: Day 3The 2017 Amazon Virtual Summit: Day 3
The 2017 Amazon Virtual Summit: Day 3
 
Increasing Your Product Discoverability on the Amazon SERP
Increasing Your Product Discoverability on the Amazon SERPIncreasing Your Product Discoverability on the Amazon SERP
Increasing Your Product Discoverability on the Amazon SERP
 
Amazon Listing Optimizations that Drive Visibility & Sales
Amazon Listing Optimizations that Drive Visibility & SalesAmazon Listing Optimizations that Drive Visibility & Sales
Amazon Listing Optimizations that Drive Visibility & Sales
 
Increasing Visibility on the Amazon Marketplace
Increasing Visibility on the Amazon MarketplaceIncreasing Visibility on the Amazon Marketplace
Increasing Visibility on the Amazon Marketplace
 
2016 Q4 Amazon Virtual Summit_CPC Strategy
2016 Q4 Amazon Virtual Summit_CPC Strategy2016 Q4 Amazon Virtual Summit_CPC Strategy
2016 Q4 Amazon Virtual Summit_CPC Strategy
 
Cpc Strategy & Amazon on the New Sponsored Products Updates
Cpc Strategy & Amazon on the New Sponsored Products UpdatesCpc Strategy & Amazon on the New Sponsored Products Updates
Cpc Strategy & Amazon on the New Sponsored Products Updates
 
CPC Strategy: FBA Assortment Allocation Strategy
CPC Strategy: FBA Assortment Allocation StrategyCPC Strategy: FBA Assortment Allocation Strategy
CPC Strategy: FBA Assortment Allocation Strategy
 
How to Win on Amazon: Grow Your Business in the Ecommerce Future
How to Win on Amazon: Grow Your Business in the Ecommerce FutureHow to Win on Amazon: Grow Your Business in the Ecommerce Future
How to Win on Amazon: Grow Your Business in the Ecommerce Future
 
FBA Profitability & Sales Channel Expansion Analysis
FBA Profitability & Sales Channel Expansion AnalysisFBA Profitability & Sales Channel Expansion Analysis
FBA Profitability & Sales Channel Expansion Analysis
 
Amazon Virtual Summit - Preparing for Q4
Amazon Virtual Summit - Preparing for Q4Amazon Virtual Summit - Preparing for Q4
Amazon Virtual Summit - Preparing for Q4
 
Selling on Amazon
Selling on AmazonSelling on Amazon
Selling on Amazon
 
Amazon seo vs amazon ppc
Amazon seo vs amazon ppcAmazon seo vs amazon ppc
Amazon seo vs amazon ppc
 
Day 1: How to Execute a Profitable FBA Strategy
Day 1: How to Execute a Profitable FBA StrategyDay 1: How to Execute a Profitable FBA Strategy
Day 1: How to Execute a Profitable FBA Strategy
 
Teikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon Strategy
Teikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon StrategyTeikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon Strategy
Teikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon Strategy
 
How To Sell On Amazon Successfully
How To Sell On Amazon SuccessfullyHow To Sell On Amazon Successfully
How To Sell On Amazon Successfully
 
Amazon SEO Information
Amazon SEO InformationAmazon SEO Information
Amazon SEO Information
 
2016 Amazon Virtual Summit: Feedvisor
2016 Amazon Virtual Summit: Feedvisor2016 Amazon Virtual Summit: Feedvisor
2016 Amazon Virtual Summit: Feedvisor
 
The Brand’s Webinar to Amazon A+ Content Optimizations
The Brand’s Webinar to Amazon A+ Content OptimizationsThe Brand’s Webinar to Amazon A+ Content Optimizations
The Brand’s Webinar to Amazon A+ Content Optimizations
 

Viewers also liked

State of the 2017 Amazon Marketplace
State of the 2017 Amazon MarketplaceState of the 2017 Amazon Marketplace
State of the 2017 Amazon MarketplaceTinuiti
 
How to Maximize the Performance of Amazon Marketing Services
How to Maximize the Performance of Amazon Marketing ServicesHow to Maximize the Performance of Amazon Marketing Services
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
 
Anatomy of a Product Page
Anatomy of a Product PageAnatomy of a Product Page
Anatomy of a Product Pagecontent26
 
Achat sur mobile - Tradedoubler - Octobre 2012
Achat sur mobile - Tradedoubler - Octobre 2012Achat sur mobile - Tradedoubler - Octobre 2012
Achat sur mobile - Tradedoubler - Octobre 2012Romain Fonnier
 
Selling Your Products on Amazon
Selling Your Products on AmazonSelling Your Products on Amazon
Selling Your Products on AmazonMark Wiltshear
 
Top 7 Ebay Selling Tips-By OBVA Virtual Assitants
Top 7 Ebay Selling Tips-By OBVA Virtual AssitantsTop 7 Ebay Selling Tips-By OBVA Virtual Assitants
Top 7 Ebay Selling Tips-By OBVA Virtual AssitantsOffice, Internet
 
Accelerating Amazon Sales Strategy for Q4 2015: Day 2
Accelerating Amazon Sales Strategy for Q4 2015: Day 2Accelerating Amazon Sales Strategy for Q4 2015: Day 2
Accelerating Amazon Sales Strategy for Q4 2015: Day 2Jon Gregoire
 
Custom Audiences: From Zero to Hero in 4 steps
Custom Audiences: From Zero to Hero in 4 stepsCustom Audiences: From Zero to Hero in 4 steps
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
 
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...Jon Gregoire
 
Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016Social Beat
 
22 Influencer Marketing Ideas from Influential Marketers
22 Influencer Marketing Ideas from Influential Marketers22 Influencer Marketing Ideas from Influential Marketers
22 Influencer Marketing Ideas from Influential MarketersPlacester
 

Viewers also liked (14)

State of the 2017 Amazon Marketplace
State of the 2017 Amazon MarketplaceState of the 2017 Amazon Marketplace
State of the 2017 Amazon Marketplace
 
How to Maximize the Performance of Amazon Marketing Services
How to Maximize the Performance of Amazon Marketing ServicesHow to Maximize the Performance of Amazon Marketing Services
How to Maximize the Performance of Amazon Marketing Services
 
Anatomy of a Product Page
Anatomy of a Product PageAnatomy of a Product Page
Anatomy of a Product Page
 
Achat sur mobile - Tradedoubler - Octobre 2012
Achat sur mobile - Tradedoubler - Octobre 2012Achat sur mobile - Tradedoubler - Octobre 2012
Achat sur mobile - Tradedoubler - Octobre 2012
 
Fba Pricing
Fba PricingFba Pricing
Fba Pricing
 
Selling Your Products on Amazon
Selling Your Products on AmazonSelling Your Products on Amazon
Selling Your Products on Amazon
 
Top 7 Ebay Selling Tips-By OBVA Virtual Assitants
Top 7 Ebay Selling Tips-By OBVA Virtual AssitantsTop 7 Ebay Selling Tips-By OBVA Virtual Assitants
Top 7 Ebay Selling Tips-By OBVA Virtual Assitants
 
Selling in Amazon - Best Strategies
Selling in Amazon - Best StrategiesSelling in Amazon - Best Strategies
Selling in Amazon - Best Strategies
 
Accelerating Amazon Sales Strategy for Q4 2015: Day 2
Accelerating Amazon Sales Strategy for Q4 2015: Day 2Accelerating Amazon Sales Strategy for Q4 2015: Day 2
Accelerating Amazon Sales Strategy for Q4 2015: Day 2
 
Custom Audiences: From Zero to Hero in 4 steps
Custom Audiences: From Zero to Hero in 4 stepsCustom Audiences: From Zero to Hero in 4 steps
Custom Audiences: From Zero to Hero in 4 steps
 
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
 
Selling on amazon
Selling on amazonSelling on amazon
Selling on amazon
 
Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016
 
22 Influencer Marketing Ideas from Influential Marketers
22 Influencer Marketing Ideas from Influential Marketers22 Influencer Marketing Ideas from Influential Marketers
22 Influencer Marketing Ideas from Influential Marketers
 

Similar to Maximizing Your Amazon Product Discoverability Via Content Optimization

2017 Q4 Amazon Virtual Summit - CPC Strategy
2017 Q4 Amazon Virtual Summit - CPC Strategy2017 Q4 Amazon Virtual Summit - CPC Strategy
2017 Q4 Amazon Virtual Summit - CPC StrategyTinuiti
 
Prabhat Shah - Online Seller UK - SEO and Amazon Optimisation
Prabhat Shah - Online Seller UK - SEO and Amazon OptimisationPrabhat Shah - Online Seller UK - SEO and Amazon Optimisation
Prabhat Shah - Online Seller UK - SEO and Amazon OptimisationEmma Roberts
 
Finding the right products and best practices - Autumn Fair
Finding the right products and best practices - Autumn FairFinding the right products and best practices - Autumn Fair
Finding the right products and best practices - Autumn FairDaytodayebay
 
amazon listing & optimisation.pdf
amazon listing & optimisation.pdfamazon listing & optimisation.pdf
amazon listing & optimisation.pdfAroosaAbid
 
How to rank your products on Amazon
How to rank your products on AmazonHow to rank your products on Amazon
How to rank your products on AmazonVijay Sood
 
How To Create Amazon Listings - Codisto Super Sellers Meetup Slides
How To Create Amazon Listings - Codisto Super Sellers Meetup SlidesHow To Create Amazon Listings - Codisto Super Sellers Meetup Slides
How To Create Amazon Listings - Codisto Super Sellers Meetup SlidesPeterAtCodisto
 
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat Shah
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahHow to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat Shah
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahDaytodayebay
 
11 Tips to Optimize Your Amazon listing like a Pro!.pdf
11 Tips to Optimize Your Amazon listing like a Pro!.pdf11 Tips to Optimize Your Amazon listing like a Pro!.pdf
11 Tips to Optimize Your Amazon listing like a Pro!.pdfKenji ROI
 
Increase Amazon Detail Page Conversions by Leveraging Creative Content
Increase Amazon Detail Page Conversions by Leveraging Creative ContentIncrease Amazon Detail Page Conversions by Leveraging Creative Content
Increase Amazon Detail Page Conversions by Leveraging Creative ContentTinuiti
 
Amazon seo best practices 2021
Amazon seo best practices 2021Amazon seo best practices 2021
Amazon seo best practices 2021AmeliaWright14
 
Amazon Growth Workshop - Linnacademy 2016
Amazon Growth Workshop - Linnacademy 2016Amazon Growth Workshop - Linnacademy 2016
Amazon Growth Workshop - Linnacademy 2016Daytodayebay
 
Top 4 tips to boost your brand on amazon marketplace
Top 4 tips to boost your brand on amazon marketplaceTop 4 tips to boost your brand on amazon marketplace
Top 4 tips to boost your brand on amazon marketplaceSunTec India
 
The 2019 Amazon Prime Day Expert Approach Series Skubana
The 2019 Amazon Prime Day Expert Approach Series SkubanaThe 2019 Amazon Prime Day Expert Approach Series Skubana
The 2019 Amazon Prime Day Expert Approach Series SkubanaTinuiti
 
Jungle Scout's Million Dollar Case Study: Crafting an optimized amazon listing
Jungle Scout's Million Dollar Case Study: Crafting an optimized amazon listingJungle Scout's Million Dollar Case Study: Crafting an optimized amazon listing
Jungle Scout's Million Dollar Case Study: Crafting an optimized amazon listingGen Furukawa
 
How to Boost Amazon Performance with Compelling Creative
How to Boost Amazon Performance with Compelling Creative How to Boost Amazon Performance with Compelling Creative
How to Boost Amazon Performance with Compelling Creative Tinuiti
 
[Amazon] CPC Strategy when selling the products on Amazon
[Amazon] CPC Strategy  when selling the products on Amazon[Amazon] CPC Strategy  when selling the products on Amazon
[Amazon] CPC Strategy when selling the products on AmazonDuy, Vo Hoang
 
Amazon PPC sample audit
Amazon PPC sample audit Amazon PPC sample audit
Amazon PPC sample audit RochelleRivera8
 
Summary Of Amazon PPC and PPC Sample Audit and Reporting
Summary Of Amazon PPC and PPC Sample Audit and ReportingSummary Of Amazon PPC and PPC Sample Audit and Reporting
Summary Of Amazon PPC and PPC Sample Audit and ReportingRochelleRivera8
 
Product Listing Optimization Presentation
Product Listing Optimization PresentationProduct Listing Optimization Presentation
Product Listing Optimization PresentationEmmanuelBalaguer
 

Similar to Maximizing Your Amazon Product Discoverability Via Content Optimization (20)

2017 Q4 Amazon Virtual Summit - CPC Strategy
2017 Q4 Amazon Virtual Summit - CPC Strategy2017 Q4 Amazon Virtual Summit - CPC Strategy
2017 Q4 Amazon Virtual Summit - CPC Strategy
 
Prabhat Shah - Online Seller UK - SEO and Amazon Optimisation
Prabhat Shah - Online Seller UK - SEO and Amazon OptimisationPrabhat Shah - Online Seller UK - SEO and Amazon Optimisation
Prabhat Shah - Online Seller UK - SEO and Amazon Optimisation
 
Finding the right products and best practices - Autumn Fair
Finding the right products and best practices - Autumn FairFinding the right products and best practices - Autumn Fair
Finding the right products and best practices - Autumn Fair
 
amazon listing & optimisation.pdf
amazon listing & optimisation.pdfamazon listing & optimisation.pdf
amazon listing & optimisation.pdf
 
How to rank your products on Amazon
How to rank your products on AmazonHow to rank your products on Amazon
How to rank your products on Amazon
 
How To Create Amazon Listings - Codisto Super Sellers Meetup Slides
How To Create Amazon Listings - Codisto Super Sellers Meetup SlidesHow To Create Amazon Listings - Codisto Super Sellers Meetup Slides
How To Create Amazon Listings - Codisto Super Sellers Meetup Slides
 
Amazon SEO basics
Amazon SEO basicsAmazon SEO basics
Amazon SEO basics
 
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat Shah
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahHow to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat Shah
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat Shah
 
11 Tips to Optimize Your Amazon listing like a Pro!.pdf
11 Tips to Optimize Your Amazon listing like a Pro!.pdf11 Tips to Optimize Your Amazon listing like a Pro!.pdf
11 Tips to Optimize Your Amazon listing like a Pro!.pdf
 
Increase Amazon Detail Page Conversions by Leveraging Creative Content
Increase Amazon Detail Page Conversions by Leveraging Creative ContentIncrease Amazon Detail Page Conversions by Leveraging Creative Content
Increase Amazon Detail Page Conversions by Leveraging Creative Content
 
Amazon seo best practices 2021
Amazon seo best practices 2021Amazon seo best practices 2021
Amazon seo best practices 2021
 
Amazon Growth Workshop - Linnacademy 2016
Amazon Growth Workshop - Linnacademy 2016Amazon Growth Workshop - Linnacademy 2016
Amazon Growth Workshop - Linnacademy 2016
 
Top 4 tips to boost your brand on amazon marketplace
Top 4 tips to boost your brand on amazon marketplaceTop 4 tips to boost your brand on amazon marketplace
Top 4 tips to boost your brand on amazon marketplace
 
The 2019 Amazon Prime Day Expert Approach Series Skubana
The 2019 Amazon Prime Day Expert Approach Series SkubanaThe 2019 Amazon Prime Day Expert Approach Series Skubana
The 2019 Amazon Prime Day Expert Approach Series Skubana
 
Jungle Scout's Million Dollar Case Study: Crafting an optimized amazon listing
Jungle Scout's Million Dollar Case Study: Crafting an optimized amazon listingJungle Scout's Million Dollar Case Study: Crafting an optimized amazon listing
Jungle Scout's Million Dollar Case Study: Crafting an optimized amazon listing
 
How to Boost Amazon Performance with Compelling Creative
How to Boost Amazon Performance with Compelling Creative How to Boost Amazon Performance with Compelling Creative
How to Boost Amazon Performance with Compelling Creative
 
[Amazon] CPC Strategy when selling the products on Amazon
[Amazon] CPC Strategy  when selling the products on Amazon[Amazon] CPC Strategy  when selling the products on Amazon
[Amazon] CPC Strategy when selling the products on Amazon
 
Amazon PPC sample audit
Amazon PPC sample audit Amazon PPC sample audit
Amazon PPC sample audit
 
Summary Of Amazon PPC and PPC Sample Audit and Reporting
Summary Of Amazon PPC and PPC Sample Audit and ReportingSummary Of Amazon PPC and PPC Sample Audit and Reporting
Summary Of Amazon PPC and PPC Sample Audit and Reporting
 
Product Listing Optimization Presentation
Product Listing Optimization PresentationProduct Listing Optimization Presentation
Product Listing Optimization Presentation
 

More from Tinuiti

The 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal LossThe 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
 
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
 
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
 
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
 
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
 
Finding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail MediaFinding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
 
Finding The New Top of Funnel: Riding The Third Wave
Finding The New Top of Funnel: Riding The Third WaveFinding The New Top of Funnel: Riding The Third Wave
Finding The New Top of Funnel: Riding The Third WaveTinuiti
 
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
 
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTThe 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
 
5 Myths About Breaking Into the Streaming Space, Debunked
5 Myths About Breaking Into the Streaming Space, Debunked5 Myths About Breaking Into the Streaming Space, Debunked
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
 
Turning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTurning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
 
The 15-Minute Breakdown - 5 Big Bets for 2023
The 15-Minute Breakdown - 5 Big Bets for 2023The 15-Minute Breakdown - 5 Big Bets for 2023
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
 
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
 
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
 
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
 
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
 
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
 
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
 
How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
 
The New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive ConversionsThe New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive ConversionsTinuiti
 

More from Tinuiti (20)

The 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal LossThe 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal Loss
 
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
 
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
 
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
 
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
 
Finding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail MediaFinding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail Media
 
Finding The New Top of Funnel: Riding The Third Wave
Finding The New Top of Funnel: Riding The Third WaveFinding The New Top of Funnel: Riding The Third Wave
Finding The New Top of Funnel: Riding The Third Wave
 
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
 
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTThe 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
 
5 Myths About Breaking Into the Streaming Space, Debunked
5 Myths About Breaking Into the Streaming Space, Debunked5 Myths About Breaking Into the Streaming Space, Debunked
5 Myths About Breaking Into the Streaming Space, Debunked
 
Turning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTurning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
Turning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
 
The 15-Minute Breakdown - 5 Big Bets for 2023
The 15-Minute Breakdown - 5 Big Bets for 2023The 15-Minute Breakdown - 5 Big Bets for 2023
The 15-Minute Breakdown - 5 Big Bets for 2023
 
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
 
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
 
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
 
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
 
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
 
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
 
How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023
 
The New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive ConversionsThe New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive Conversions
 

Recently uploaded

Crafting a Marketing Strategy for Gluten-Free Snack Brand.pdf
Crafting a Marketing Strategy for Gluten-Free Snack Brand.pdfCrafting a Marketing Strategy for Gluten-Free Snack Brand.pdf
Crafting a Marketing Strategy for Gluten-Free Snack Brand.pdfJasper Colin
 
Can Amazon be Used as a Brand Builder???
Can Amazon be Used as a Brand Builder???Can Amazon be Used as a Brand Builder???
Can Amazon be Used as a Brand Builder???Tinuiti
 
Supermarket Floral Ad Roundup- Week 7 2024.pdf
Supermarket Floral Ad Roundup- Week 7 2024.pdfSupermarket Floral Ad Roundup- Week 7 2024.pdf
Supermarket Floral Ad Roundup- Week 7 2024.pdfKarliNelson4
 
Smart Budgets, Strong Brands: The Game-Changing Guide
Smart Budgets, Strong Brands: The Game-Changing GuideSmart Budgets, Strong Brands: The Game-Changing Guide
Smart Budgets, Strong Brands: The Game-Changing GuideTinuiti
 
What Are the Latest Strategies for Driving Your Bottom Line?
What Are the Latest Strategies for Driving Your Bottom Line?What Are the Latest Strategies for Driving Your Bottom Line?
What Are the Latest Strategies for Driving Your Bottom Line?Tinuiti
 
How to use Curated Deals to Drive Programmatic Success
How to use Curated Deals to Drive Programmatic SuccessHow to use Curated Deals to Drive Programmatic Success
How to use Curated Deals to Drive Programmatic SuccessTinuiti
 

Recently uploaded (6)

Crafting a Marketing Strategy for Gluten-Free Snack Brand.pdf
Crafting a Marketing Strategy for Gluten-Free Snack Brand.pdfCrafting a Marketing Strategy for Gluten-Free Snack Brand.pdf
Crafting a Marketing Strategy for Gluten-Free Snack Brand.pdf
 
Can Amazon be Used as a Brand Builder???
Can Amazon be Used as a Brand Builder???Can Amazon be Used as a Brand Builder???
Can Amazon be Used as a Brand Builder???
 
Supermarket Floral Ad Roundup- Week 7 2024.pdf
Supermarket Floral Ad Roundup- Week 7 2024.pdfSupermarket Floral Ad Roundup- Week 7 2024.pdf
Supermarket Floral Ad Roundup- Week 7 2024.pdf
 
Smart Budgets, Strong Brands: The Game-Changing Guide
Smart Budgets, Strong Brands: The Game-Changing GuideSmart Budgets, Strong Brands: The Game-Changing Guide
Smart Budgets, Strong Brands: The Game-Changing Guide
 
What Are the Latest Strategies for Driving Your Bottom Line?
What Are the Latest Strategies for Driving Your Bottom Line?What Are the Latest Strategies for Driving Your Bottom Line?
What Are the Latest Strategies for Driving Your Bottom Line?
 
How to use Curated Deals to Drive Programmatic Success
How to use Curated Deals to Drive Programmatic SuccessHow to use Curated Deals to Drive Programmatic Success
How to use Curated Deals to Drive Programmatic Success
 

Maximizing Your Amazon Product Discoverability Via Content Optimization

  • 1. Maximizing Amazon Product Discoverability Through Content Optimization Strategic Competitive Levers You Can Utilize to Rank Higher in Amazon Live Q&A Broadcast
  • 2. Logistics Session Recording Will Be Sent out Tomorrow Morning Q&A Throughout the Presentation Submit Questions In the Chat Box to the Right Event Materials in ‘Handouts Section’ of GoTo Webinar Event Moderators Jeff Coleman VP, Marketplace Channels Nick Cotter Marketing Operations Coordinator
  • 3. Blog Articles  How to Optimize Your Amazon SEO & Product Content  How to Submit Content Changes to the Amazon Product Feed  The Phased Approach to Amazon Sponsored Products: Product Content Evaluation  What is Amazon A+ Content? CPC Strategy | Resources
  • 4. OVERVIEW • Founded in 2007 • Recognized as an Official Google Shopping Partner • 300+ Active Retail Clients • Top 50 fastest growing company in San Diego 3 years CLIENTS SOLUTIONS • Retail-focused Paid Search (PPC) • Google Shopping Management • Shopping Channel Management • Amazon Sales Acceleration About CPC Strategy
  • 5. ✓ Amazon PPC Management ✓ Promotion & Review Strategy ✓ Amazon & Strategic Business Consulting ✓ Content Copywriting & Listing Optimization Amazon Sales Acceleration Program: Third Party Sellers Maximizing Performance on the Amazon Marketplace cpcstrategy.com/amazon-services/
  • 6. ✓ Amazon Marketing Services Management ✓ Promotion & Review Strategy ✓ Vendor Operations Efficiency Assistance & Reporting ✓ Content Copywriting & Listing Optimization Amazon Sales Acceleration Program: Vendors Growing Your Brand Presence on Amazon Marketplace cpcstrategy.com/amazon-vendor-services/
  • 7. CPC Strategy | Content Optimization Before…
  • 8. CPC Strategy | Content Optimization After…
  • 9. Facebook Group: Amazon Sales Acceleration Mastermind Ask to Join Group Facebook.com/groups/AmazonSalesMastermind
  • 10. Upcoming CPC Strategy Events August 9th-11th Register: Link in Chat Box Day 1 Presenter: Seller Labs Topic: Preparing Your Product Listings For Q4 Success Day 2 Presenter: CPC Strategy Topic: Advanced & Lucrative Q4 Sponsored Product Strategies Day 3 Presenter: Feedvisor Topic: Creating a Winning Q4 Game Plan 11am-12:30pm (PST) / 2pm-3:30pm (EST)
  • 11. Today’s Speakers Pat Petriello Head of Marketplace Strategy Background Experience - Former Member of Amazon Seller Services Team - Former Professional Seller On: - Lead Architect For CPC Strategy’s Amazon Sales Acceleration Program
  • 12. Poll For The Audience… Are you currently making optimizations to your product content? A. Yes B. No
  • 13. Agenda • What is Amazon’s Product Search Algorithm? • Why Does Content Matter? • How to Optimize Your Product Titles for Search Intent • Feature Bullets & Product Descriptions • Organic Search Terms • How Does Content Relate to Sponsored Products? • A+ Detail Page Content • Live Walkthrough
  • 14. What is Amazon’s Product Search Algorithm?
  • 15. Amazon A9 Product Search Source: http://www.amazon.jobs/ Amazon’s Goals  It's Amazon’s goal to be Earth's most customer-centric company, where customers can find and discover anything online  Create the best possible buying experience for their customers  Surface the most relevant and thoroughly vetted products on the SERP  Optimize Amazon.com for conversion  Customer-centric = Seller agnostic  Build consumer trust
  • 16. Amazon A9 Product Search Source: http://www.a9.com/whatwedo/product-search/ Understanding the Customer The better [Amazon] understands the meaning of a query, the better we can help customers find the products they want. So we focus on the words and the intent behind those words. When a customer tells us they are looking for "Harry Potter in books", we distinguish in their query the title: "Harry Potter" from the category information: "in books".
  • 17. Amazon A9 Product Search Source: http://www.a9.com/whatwedo/product-search/ Results and Ranking One of A9's tenets is that relevance is in the eye of the customer and [Amazon] strives to get the best results for our users. Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user. Our ranking algorithms automatically learn to combine multiple relevance features. Our catalog’s structured data provides us with many such relevance features and we learn from past search patterns and adapt to what is important to our customers.
  • 18. Why Does Content Matter?
  • 19. Who is the Audience for Amazon Content? Source: https://sellercentral.amazon.com/gp/help/help.html/?itemID=10471&ref_=ag_10471_h_r0_cont_sgsearch Optimize Listings for Search and Browse Customers must be able to find your products before they can buy your products. Search is the primary way that customers use to locate products on Amazon. Customers search by entering keywords, which are matched against the information (title, description etc.) you provide for a product. Factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer's search results. By providing relevant and complete information for your product, you can increase your product's visibility and sales.
  • 20. Who is the Audience for Amazon Content?
  • 21. How to Optimize Your Product Titles for Search Intent
  • 22. Amazon Product Titles Product Title Best Practices  Each individual word in the Product Name (Title) is indexed on its own, meaning a concise and relevant title will drive traffic to your product.  Make sure to include the brand, material, size, color, product type, and meaningful descriptive keywords in your product title for all of your products.  Optimal title lengths are between 80 and 200 characters, although this does vary by category, and are being policed more aggressively by Amazon.
  • 23. Amazon Product Titles A word from Amazon: “A title length more than 200 characters will be suppressed from search and browse. When creating new listings, make sure to keep the title, which is the Product Name, for each product less than 200 characters. Customers will not be able to find your listings created after July 15, 2015, until you have shortened their title to less than 200 characters.” To Do To Product Titles Not To Do To Product Titles Capitalize the first letter of each word Price and quantity Spell out measure words such as Ounce, Inch, and Pound Do not use all caps All numbers should be numerals Do not include seller information Ampersands should not be used in titles unless part of a brand name; spell out and lowercase “and” Do not include promotional messages such as “Sale” If the size is not a relevant detail, do not list it in the title Do not include suggestive commentary such as “Best Seller” If the product does not come in multiple colors, the color should not be noted in the title Do not use symbols such as ($, !, ?)
  • 24. Optimizing Titles with Relevant Keywords Keywords are a vital component of any product title but retailers should be weary of keyword stuffing – a practice that can be detrimental to your ranking. Products with clear and detailed information are more likely to earn a higher click-through-rate and convert. The increase in sales will ultimately lead to better ranking. Below is an example of an optimized bubble sleeve case. As you can see, when a shopper is looking for a case cover, they know the product’s important detail information because it is listed in the title including the brand, the color, and the type of devices it is compatible with.
  • 25. Amazon Title Formulas for Categories Vertical Style Example Cookware, Cutlery Brand + Line + Size+ Product Type Calphalon Professional Hard-Anodized 8-1/2-Quart Saucier with Lid Cook’s Tools & Gadgets Brand (+ Model Number if necessary) + Model Name + Product Type, Color Vacu Vin Wine Saver Gift Pack, White Small Appliances, Home Environment Brand + Model Number + Model Name + Product Type, Color KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire Red Tableware Brand + Pattern + Product Type, Amount Pfaltzgraff Charlotte 16-Piece Dinnerware Set, Service for 4 Bedding Brand + Line/Pattern + Thread Count + Material + Size + Product Type, Color Wamsutta Luxury 400-Thread-Count Sateen Queen Sheet Set, Halo DVD Players Brand + Model Number + Size + Product Type + Screen Style (if needed) + (Color/Pack Size) Panasonic PV-D4743S Progressive Scan DVD/VCR Combo (Silver) Video Games Brand + (Model Number if unclear what product is) + Product Type + (Platform) Thrustmaster Freestyler Bike (PC)
  • 26. Feature Bullets & Product Descriptions
  • 27. Product Bullet Points Information provided in the product feature bullet points are indexed by Amazon and searchable by customers. You have a 500 character maximum length per bullet point. Bullet Points Best Practices  Include keywords you want to rank for.  Highlight crucial product features to give customers the confidence to make a purchase decision.  Be certain your bullet points are describing the product and are not seller specific.  Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on.  Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products.  Reiterate important information from the title and description.  Begin each bullet point with a capital letter.  Write with sentence fragments and do not include ending punctuation.  Do not include promotional and pricing information.  Leave your customers feeling confident that your product solves their problem.
  • 28. Product Descriptions Information provided in the product description are indexed by Amazon and searchable by customers. You have a 2000 character maximum length for your product description. Product Description Best Practices  Optimize your descriptions for Amazon first and your customers second. Product descriptions live “below the fold” of a detail page.  Go beyond a simple to the point description. Well written product descriptions help the customer imagine the experience of owning or handling your product.  Put yourself in your customers' shoes: what would they want to feel, touch, think, want?  Mimic the in store experience as much as possible.  The more rich your descriptions, the better your products will convert.  Light HTML tags (ex: line breaks, bold, italics) technically not allowed but some have been grandfathered in.  Leave your customers feeling confident that your product solves their problem.
  • 30. Organic Search Terms Product search terms are not visible on product detail pages but are indexed for search by Amazon. You have a 1,000 character maximum total for your search terms. Organic Search Terms Best Practices:  Make sure you use the entire 1,000 available characters for all of your products.  The best search terms are synonyms and common abbreviations customers might enter into the search box.  Use your sponsored product campaign data to inform the selection of keywords.  If a keyword provides valuable information about your product, then it belongs in product description or key product features (bullet points).  Amazon Search automatically incorporates the title of the product, the seller name, and the brand information provided in the product data, so you do not need to repeat this information as search terms for your product.  When entering several words as a search term, put them in the most logical order.  Don’t provide redundant information that is already captured in other fields such as title, author, product description, bullet points, brand, etc. It won’t improve your product placement in search results.  Put yourselves in the shoes of your customers and use the terms they use to find your products.
  • 31. How Does Content Relate to Sponsored Products?
  • 32. Sponsored Products and Content How the Sponsored Products Auction Works: 1) When a customer searches or browses Amazon for products, Amazon finds all Sponsored Products ads that contain keywords that match the customer's search or browse page. In the case of Automatic Campaigns where there are no keywords, product content is used to determine relevancy. 2) Amazon first removes any Ads that are not currently winning the Buy Box. 3) The ads are then analyzed for relevance. Ads that are determined to not be relevant are removed from the auction. For example, a customer has searched for the term "kitchen blender." If a seller has bid on the keyword "kitchen blender" in an ad group that contains bath towel ads, Amazon determines the bath towel ads are not relevant and removes them from the auction. 4) The remaining ads are then ranked and displayed to Amazon customers in the ad rank order. Ad rank is based on the seller's bid and the likelihood the ad will get clicked. A. Campaigns that have been active longer have a better chance of showing ads. Click history plays an important role in Amazon’s bidding algorithm Source: https://sellercentral.amazon.com/gp/help/help.html/?itemID=201528470&ref_=ag_201528470_a_r0_cont_sgsearch
  • 33. Sponsored Products and Content To maximize your ad's chances of receiving an impression, you should:  Ensure you are eligible to win the Buy Box.  Use relevant keywords.  Bid competitively.  Set your budget to ensure your daily budget is not exhausted.  Ensure your listings are complete and accurate including the title, brand, description, bullet points, and general keywords. Source: https://sellercentral.amazon.com/gp/help/help.html/?itemID=201528470&ref_=ag_201528470_a_r0_cont_sgsearch
  • 34. A+ Detail Page Content
  • 35. A+ Detail Page Content A+ content is available to Vendors and Third Party Sellers participating in certain Amazon programs (such as Amazon Exclusives) and allows you to add rich content to the detail page to improve the shopping experience for customers. A+ Detail Pages can help you to:  Increase customer conversion  Improve search relevancy  Address purchase barriers  Educate shoppers about model variations and features  Promote brand awareness  Increase efficacy of your advertising efforts  Reduce customer returns, customer contacts, or poor reviews due to customer confusion An A+ Detail Pages can include:  Custom paragraph headers and images  Unique image and text layouts  Product comparison charts  Bulleted feature lists  Click to enlarge images
  • 37. CPC Strategy Service Offering Are you interested in an Amazon Product Discoverability/Buyability evaluation? A. Yes, Please. B. No, Thank You.
  • 38. Questions for the Experts? Submit your questions in the chat box on the right www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com cpcstrategy.com/amazon-evaluation Schedule A Free 60 min. Content Analysis