Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
This is a presentation on Amazon Pay Per Click and a case study showing how we use PPC as a tactic from ranking for organic positions to help increase sales. We talk about how testing is key to making the most of the using Amazon Sponsored Ads and get ahead of the competition.
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
This is a presentation on Amazon Pay Per Click and a case study showing how we use PPC as a tactic from ranking for organic positions to help increase sales. We talk about how testing is key to making the most of the using Amazon Sponsored Ads and get ahead of the competition.
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
The Amazon Seller PPC Presentation (Sept 2016)Danny Mac
PPC or Pay Per Click advertising is the Key to Amazon (on platform visibility) and success.
Key things covered in this presentation.
-Power PPC strategies to drive sales.
-Understanding Keywords and the role they play with PPC.
-How to use PPC to get your advertising to show almost anywhere!
-How to budget, tune and manage your campaigns.
-How to spend less and achieve more.
-We will offer you real products, real campaigns, real results and the differing strategies to employ depending upon the type of product you sell
-Broad Match, Phrase Match, Exact Match demystified, bid+ explained, competing keywords, competing products, click fraud and more tabled and dealt with.
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
How to up Optimize Your Google Product Feed in Time for Black FridayTinuiti
In this 60-minute feed management course, CPC Strategy’s Jason Bell will dive into the top enhancements you need to be making for Black Friday / Cyber Monday.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
Making Better Marketing Decisions Using Campaign Attribution ModelsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Strategic Inventory Planning for the Holiday Shopping RushTinuiti
In order to help better prepare professional Amazon sellers, we’ve brought in the inventory management gurus over at Webgility and SkuVault to help sellers strategize their products, campaigns, prices & profits for Q4.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Amazon Ads are Amazon’s equivalent to Google Ads and since launching in 2012 have become a real traffic-driving contender. So where to start? In this guide to Amazon Ads, we will answer all of your Amazon Advertising questions and take you through everything you need to know about how Amazon PPC works, how you can get started, the benefits of using this growing advertising platform and a few optimization hacks.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
How Vendors Can Avoid Amazon Chargeback FeesTinuiti
From packaging problems to technical errors within an Electronic Data Interchange (EDI), Amazon will charge vendors for almost anything they can & most of the time vendors don’t know these fees occur. In almost every case, these chargeback fees are preventable.
How to Effectively Target Search Queries in Google Shopping CampaignsTinuiti
Google Shopping success has always been dependent on data feed quality and a smart product-level bidding approach, but Search Query/Keyword Targeting was never considered a real strategic possibility.
That has changed, where we’ve developed unique methods to explicitly target the queries that are most valuable to your business – allowing advertisers to amplify their profitability through the Google Shopping channel.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Day1: How to Execute A Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
Lessons from Holidays Past: Maximize Your Q4 Paid Search CampaignsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
For companies that are already selling on Amazon, this presentation will give you some tips on developing and improving your experience. Includes ideas on how Xport can help with the set-up and ongoing sales work.
The Amazon Seller PPC Presentation (Sept 2016)Danny Mac
PPC or Pay Per Click advertising is the Key to Amazon (on platform visibility) and success.
Key things covered in this presentation.
-Power PPC strategies to drive sales.
-Understanding Keywords and the role they play with PPC.
-How to use PPC to get your advertising to show almost anywhere!
-How to budget, tune and manage your campaigns.
-How to spend less and achieve more.
-We will offer you real products, real campaigns, real results and the differing strategies to employ depending upon the type of product you sell
-Broad Match, Phrase Match, Exact Match demystified, bid+ explained, competing keywords, competing products, click fraud and more tabled and dealt with.
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
How to up Optimize Your Google Product Feed in Time for Black FridayTinuiti
In this 60-minute feed management course, CPC Strategy’s Jason Bell will dive into the top enhancements you need to be making for Black Friday / Cyber Monday.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
Making Better Marketing Decisions Using Campaign Attribution ModelsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Strategic Inventory Planning for the Holiday Shopping RushTinuiti
In order to help better prepare professional Amazon sellers, we’ve brought in the inventory management gurus over at Webgility and SkuVault to help sellers strategize their products, campaigns, prices & profits for Q4.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Amazon Ads are Amazon’s equivalent to Google Ads and since launching in 2012 have become a real traffic-driving contender. So where to start? In this guide to Amazon Ads, we will answer all of your Amazon Advertising questions and take you through everything you need to know about how Amazon PPC works, how you can get started, the benefits of using this growing advertising platform and a few optimization hacks.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
How Vendors Can Avoid Amazon Chargeback FeesTinuiti
From packaging problems to technical errors within an Electronic Data Interchange (EDI), Amazon will charge vendors for almost anything they can & most of the time vendors don’t know these fees occur. In almost every case, these chargeback fees are preventable.
How to Effectively Target Search Queries in Google Shopping CampaignsTinuiti
Google Shopping success has always been dependent on data feed quality and a smart product-level bidding approach, but Search Query/Keyword Targeting was never considered a real strategic possibility.
That has changed, where we’ve developed unique methods to explicitly target the queries that are most valuable to your business – allowing advertisers to amplify their profitability through the Google Shopping channel.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Day1: How to Execute A Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
Lessons from Holidays Past: Maximize Your Q4 Paid Search CampaignsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
For companies that are already selling on Amazon, this presentation will give you some tips on developing and improving your experience. Includes ideas on how Xport can help with the set-up and ongoing sales work.
Harnessing Revolution: Creating The Future Workforceaccenture
The very concept of work is being redefined as different generations enter and exit the workforce amidst a rapidly changing technological landscape that includes wearables, artificial intelligence and analytics. It is the responsibility of every business leader to reskill their people to be relevant in the future workforce and ready to adapt to change. The leaders who make their people a strategic business priority will be the ones who make the greatest gains in growth and innovation. Learn more about how to prepare for the talent needs of tomorrow, today and explore the research of 10,000+ working people across 10 countries at: http://www.accenture.com/HarnessingRevolution
In this session you will hear how Amazon Web Services (AWS) operates at scale and services over 1 Million customers, which maps to even more API calls every single second. Come and hear about how they deal with APIs, operate at scale and help to create lego block services that helps them to be customer obsessed.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
This talk will be a 2-300 level discussion on Serverless Architectures on AWS. We’ll first explore the Serverless ecosystem on AWS, looking at some particular use cases for Serverless. Looking through the lens of AWS customers, we’ll look at the typical Serverless journey, as well some of the key emerging patterns and benefits of Serverless Architectures. We’ll also touch some of the key challenges in a distributed environment and some potential solutions and tools that customers might want to consider.
Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush
These slides were presented at the SEMrush webinar "Taking Amazon Advertising to the Next Level". Video replay and transcript are available at https://www.semrush.com/webinars/taking-amazon-advertising-to-the-next-level/
Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace...semrush_webinars
As a key battleground in the retail search space, the Amazon Marketplace is the premier destination for high-intent consumer queries. Amazon has proven to be a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can improve their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and search advertising programs.
Advanced Amazon Advertising Strategies for 2019Tinuiti
Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and
will outlast competitors.
We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.
What You Can Expect:
-Latest Updates You Need to Know About Amazon Advertising
-Amazon DSP Retargeting & Prospecting Tactics
-New Targeting Options for Sponsored Products Ads
-Effective Amazon Creative to Enhance Your Product Page
-Amazon Expert Predictions for 2019
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahDaytodayebay
There are millions of products on Amazon, and launching a new product can be challenging. This talk at BrightonSEO is about learning the steps to launch products successfully and getting things right the first time.
Key topics:
// Product Listing Optimisaiton
// Infographics and Videos
// Product Promotions
// Accelerating Product Reviews
// Amazon Branding Pages ( A+ )
// External Traffic and Tracking Success
Contact: https://www.daytodayebay.co.uk/contact-us/
Crash Course on Amazon Sponsored Brands & Sponsored ProductsTinuiti
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
Looking Back While Moving Forward for Success this Amazon Q4Tinuiti
With increased traffic and spending, opportunities will always be available in Q4. In this session, we’ll be reviewing Amazon Advertising in 2018 and unpacking Q4 trends to provide actionable strategies for a successful season.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
Amazon Marketing Services: The Tool You Need This Holiday SeasonTinuiti
Over 1 billion items were sold on Amazon this past holiday season. The sheer volume of searches and transactions presents Amazon Sellers an incredible opportunity to maximize revenue and finish 2017 off strong. But how exactly do you make your products and advertising campaigns stand out from the thousands of other vendors in the marketplace?
Don’t Miss Out - David Cooley, Manager of Marketplace Strategy at CPC Strategy will cover how vendors can leverage AMS to improve product visibility, drive sales, and get the most out of Amazon.
Getting Started with Ecommerce for Food & Beverage Brands: Creating Your Chan...Christie Lee
Succinct analysis of ecommerce for food and beverage CPGs. If you're just getting into the space, I'll help you think about your online channel strategy. If you're selling online already, I share optimization strategies.
We'll cover:
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel
PLA 2.0: Strategies to Improve Your Program and Your PerformanceAdlucent
Congratulations, your PLA program running, growing and generating revenue for your business. Whether or not you’re happy with how it’s performing, one fact remains, you can always do better. PLAs have come a long way since their introduction in 2012, and if your program hasn’t changed much since you rolled it out, you’re probably missing big revenue opportunities.
We will break down how to audit and accelerate your program from two fronts—your product feed and your strategy. Download this white paper to:
- Ensure you’re capturing all relevant traffic
- Expand the number of products that are eligible to show PLAs
- Map search queries to the right products based on intent
- Select the best data to use in your bid management strategy
- Restructure your account to allow for growth
The 2019 Amazon Prime Day Expert Approach Series TinuitiTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
In our presentation, we'll delve into a comprehensive strategy for launching a new product on Amazon, covering essential aspects from operational readiness, through meticulous listing optimizations, to targeted advertising efforts. We'll explore best practices in inventory management and fulfillment, the art of crafting compelling product listings that convert, and how to leverage Amazon's advertising tools to amplify visibility and drive sales. This approach is designed to equip brands with the knowledge to successfully navigate Amazon's competitive landscape and achieve scalable growth.
Similar to How to Optimize Your Sponsored Products Strategy for Amazon Prime Day Recording (20)
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
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Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
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The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
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In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
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In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
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2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
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(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day Recording
1. How to Optimize Your Sponsored Products
Strategy for Amazon Prime Day
Amazon Prime Day Strategy
2. Logistics
Session Recording Will Be Sent out Tomorrow Morning
Q&A Throughout the Presentation
Submit Questions In the Chat Box to the Right
Resources In the Handouts Section to the Right
Today’s Resources
3. OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 300+ Active Retail Clients
• Top 50 fastest growing company in San Diego 3 years
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
About CPC Strategy
7. Poll For The Audience…
Which describes you best?
A. Third Party Reseller
B. Third Party Brand Manufacturer
C. Vendor to Amazon (Access to Vendor Premium Services)
D. Not currently selling on Amazon
8. Overview
•Amazon Prime Day Overview
•How to take advantage of the ‘halo effect’ prime day traffic
•Manual vs. Automatic campaigns - which to choose from?
•Refining & Sculpting your target audience with negative keywords
•Controlling Sponsored Product campaigns with Advanced match types
•ROI vs. Rank-Driven Campaigns
•Bulk Operation Bidding
•LIVE Q&A
10. What is Amazon Prime Day?
Amazon Prime Day is a shopping event held annually around July 15th and is likely to be one of the
biggest sales days of the year for a majority of sellers.
Exclusively for Prime members, the sale offers more deals than Black Friday on a variety of products
including electronics, toys, video games, movies, clothing, patio, lawn and garden, sports, outdoor
items, and more.
The shopping event provides special offers including “Lightning Deals” and “Deals of the Day” on
products to new and existing Prime members as often as every 10 minutes.
Last year, Amazon Prime U.S. memberships grew by 47 percent, offering thousands of deals to its
database of an estimated 54 million members.
11. Pros Vs. Cons of Amazon Prime Day
Amazon Prime Day was a great way to spike numbers as sellers enter Q3
Additionally, it was a chance for sellers with inventory sitting on FBA shelves to liquidate and make room
for their Q4 inventory investments
Regardless of your take on Prime Day, there was definitely a steep increase in traffic.
The con is that many sellers experienced a dip in the ratio of overall traffic to qualified traffic due to the
fact that many shoppers were engaging in more browsing than actual purchases
Also, there was a higher advertising cost of sale (ACOS) in Sponsored Products, as many competitors
sought to capitalize on the interest of purchase hungry consumers.
12. Prime Day | Inventory & Pricing
Inventory Planning
Sellers should stock-up on inventory and treat it similarly to Q4 holiday sales. Especially for imported goods,
you want to make sure you are prepared and allow enough time for FBA shipments.
Effective inventory management will ensure you don’t run out of products to sell when customers are
looking to buy and your cash is properly invested in the right products so you can keep turning inventory
over for a profit.
*Pro Tip* If you think your lead time is going to be 30 days and it’s actually 45 days – then you
have a high likelihood of having a 15 day stock out- which can be very expensive for a seller.
Price Planning
Before jumping the gun and offering the lowest price on the market, sellers should take a step back and
factor in a holistic view of their total costs.
Discounts and promotions are encouraged but it’s important to remember Prime Day isn’t a race to the
bottom - although many sellers have made the mistake of offering pricing well below what they could offer -
leading to a disruption in overall revenue.
A lot of high volume sellers and resellers will be using repricers to their full effect on Prime Day, so if you
aren’t using one, closely monitor your hero ASINs.
Price Planning: Experiment with price drops ahead of Prime Day to measure impact on sales velocity & profit in
order to find the optimal price to sell at on Prime Day. Measure price elasticity & profit fluctuation at different
price points to establish optimal price (can do that outside of Prime Day as well)
13. Amazon Prime Day - Promotions, Discounts & Lightning deals
Lightning Deals & Deals of the Day
An Amazon Lightning Deal is a promotion with a limited number of discount offers on an item for a short
period of time
These premium deals can be found throughout Amazon.com, including the Gold Box page and are
available one per customer, until either the promotional period (typically 4 hour blocks) for the deal
expires or all the available promotional discounts are claimed
When a Lightning Deal is available, sellers will see:
The item featured in the deal.
Any available variations of the item (for example: different sizes or colors).
The promotional discount amount and final price.
A status bar indicating the percentage of deals currently in customers’ carts or purchased.
A timer showing how long you have to add the item to your Cart and claim the promotional discount.
An “Add to Cart” button if there are available promotional discounts. Whether or not Prime members get
early access to the deal.
*Pro Tip* - Products that are featured in Amazon’s Lightning Deal
spaces typically enjoy a significant bump in sales throughout the
duration of the deal.
14. How to Approach Your Sponsored
Products Strategy on Amazon Prime Day
15. How sellers should approach Sponsored Products for Prime Day
As competition continues to grow on the Marketplace on Prime Day, sellers will need to tap into high
level resources and marketing tactics to ensure they are optimizing and utilizing the most sophisticated
practices to stay ahead
In our experience as an agency managing a variety of product verticals for many sellers, we’ve seen
consistent success from using Amazon’s dynamic advertising platform―Sponsored Products
The goal of Sponsored Products is to create an advertisement that is compelling enough to capture the
attention and convert a shopper. The more customers that discover your products, the more sessions,
clicks, and purchases are likely to occur
This leads us to a question many sellers are now asking:
On Amazon Prime Day should I bid up to leverage higher traffic?
“On the PPC side, we consider breaking out separate Sponsored Products and AMS campaigns specifically for
Amazon Prime Day with elevated bids on key items. That way the variation in data you’re likely to see doesn’t throw
off the data for your other campaigns,”
- Jeff Coleman
17. Manual Vs. Automatic Campaigns?
Automatic Campaigns
Once, you’ve registered for Sponsored Products, we recommend sellers build out Automatic Campaigns
first, to help them better understand which ASINs they can and should run for Sponsored ads.
Automatic campaigns are designed to drive more impressions and traffic of your products by casting a
“wider net” than Manual Campaigns.
With Automatic campaigns, Amazon will serve your ads to all relevant customer searches based on
your product information.
Pro Tips:
Tip 1: Give All Your Products a Chance to Perform
PRO-TIP: For Automatic Campaigns, we recommend sellers start with an initial bid level of $.15 to $.25 per product. Let the
winners rise to the top and remember to let the data do the talking. Don’t try and select your top ASINs before hand.
Tip 2: Listen to Your Search Term Data
PRO-TIP: Sellers should also keep in mind that the keywords their customers are using to search for their products now
might not be the same popular keywords in 6 months. It’s important to keep Automatic campaigns up and running (even
after you’ve built out your Manual Campaigns, Phase 2) - so you can continue to harvest new popular search terms and
other valuable data.
Tip 3: Allow Sales Metrics to Catch Up
PRO-TIP: Typically you’ll see a 48-72 hour delay in Sales metrics compared to Click and Spend metrics to catch up in the
sponsored product campaigns.
18. Manual Vs. Automatic Campaigns?
Manual Campaigns
Unlike Automatic Campaigns, Manual Targeting is based on keyword(s). This is why usually recommend
sellers start off with Automatic Campaigns before building out their manual campaigns
We recommend selecting a name for your Ad Group(s) that you will easily recognize, for example “bath
towels” or “phone cases”. Amazon will prompt sellers to scroll or search to select all the relevant
products to include in this Ad Group
Pro Tips:
Tip 1: Goals Will Determine Ad Group Differentiation
PRO-TIP: Segmenting your products is just one of the ways sellers can start to dissect and optimize their catalog. This
ultimately can reduce wasted ad spend and increase the opportunity for your products to be found organically
Tip 2: Build a Relationship Between Your Keywords & Custom Bids
PRO-TIP: It behooves sellers to have a human analysis of their products to gauge how customers are actively searching for
and finding their products in the Marketplace (for example recent seasonality or popular trends).
20. Negative Keyword Sculpting
Negative keywords allow sellers to refine and sculpt their target audience to improve the performance of
their Sponsored Products campaigns.
The goal for Negative Keywords is to make sure sellers are getting their products in front of search terms
that are actually relevant to the products they are advertising, while at the same time avoiding allocated
spend to keywords which are generating clicks without conversions.
Example: Excluding Weak Search Terms
• Negative Keywords can have a positive impact on campaigns if implemented properly.
• For example, a seller that manufactures a stress relief toy was serving ads to customers based off of the search term “cool stuff”.
• Unfortunately, the product never saw a conversion from a customer using that search term. We saw an estimated 3480 total
clicks in a 60 day period with about $760 in spend across a few campaigns related to the term “cool stuff”.
• This is a good example of how “cool stuff” was identified as a negative keyword.
Example: Refine Product Targeting
• You can also use Negative Keywords to refine your targeting to exclude less relevant terms or terms you do not want associated
with your products or brands. What this means is, you may use Negative Keywords to keep your ads from displaying to less
relevant customer search terms or terms that you simply do not want associated with your brand.
Prime Day Relevancy: Many Shoppers are “Just Browsing”
• A lot of the traffic on Amazon on Prime Day will be unqualified customers just browsing for deals with little to no purchase intent.
They may be using search terms like “cool stuff” or “hot deals on Amazon” that clearly indicate they are nowhere near the bottom
of the conversion funnel
22. Advanced Match Types
● Advanced Keyword Match Types help control which searches can trigger an ad to show.
Amazon offers 3 Match Types, including:
Broad Match:
● This match type offers your ad broad traffic exposure. A shopper's search query will match it if it contains all the keyword
terms or their synonyms. The shopper's search query can contain keyword or synonyms in any order.
Phrase Match:
● The shopper's search query must contain the exact phrase or sequence of words.
Exact Match:
● The shopper's search query must exactly match the keyword in order for the ad to show, and will also close variations of the
exact term.
23. Broad Match Type
Summary:
● Maximize volume and visibility on Amazon. Ads triggered by words in your key phrase regardless of the
order.
Impact:
● Provides the biggest opportunity to get in front of the most people. Great for “new” products on the
Marketplace.
Prime Day Strategy:
● If volume is your goal, bidding up is a great way to increase traffic.
● If you want to remain ROI focused, bid down slightly
24. Phrase Match Type
Summary:
● Only triggered when the user types in the exact string of words, however there can be other words
“before or after” that exact string of words
Impact:
● Not as restrictive as Exact Match, but can still filter out searches that might not be relevant
Prime Day Strategy:
● Use similarly to Broad Match as this match type will probably perform similarly
● Good way to increase visibility while still refining target audience
25. Exact Match Type
Summary:
● The most specific and restrictive match type. Ads will only be triggered when shoppers type in the
exact string of words
Impact:
● Less volume, but if you select your Exact Match keywords properly, high ROI
Prime Day Strategy:
● Bid up on Exact Match Type Keywords that have proven performance in the past to take advantage of
additional Prime Day traffic
26.
27. Example of Match Types
Amazon Seller:
● Premium hiking gear manufacturer
Issue:
● Large number of clicks and spend based on general searches for “all purpose consumer backpacks and camping gear”, which was
making their ad spend extremely inefficient.
● Customers searching for a generic backpack and some mid level hiking gear are not likely to invest and purchase premium tactical
hiking gear
Implemented Strategy:
● Instead of just using Broad Match, we implemented Exact and Phrase Match to filter out searches like “cheap backpack” and “discount
camping gear”.
● Used Exact Match around performance hiking gear and other similar terms more related to the intent of the seller
Results:
● What this did was help funnel more relevant shoppers, likely to convert and shorten the gap between the intent of the search query and
product on market.
28. Using Phrase or Exact Match for Each Negative Keyword
● Sellers can also apply advanced match types to their Negative Keywords
● However, sellers may also use Phrase Match to exclude that term in additional contexts
● Sellers can add their Negative Keywords at the Ad Group or Campaign level
● Negative Keywords are available at the campaign or ad group level for manual and automatic targeted
campaigns
30. Setting Goals – Direct ROI vs. Visibility
ROI-Focused Campaigns
• Every $ spent needs to bring $X back in revenue
• Lower volume, but higher ROI
• Focus: long-tail keywords
• Primary KPI: ACOS
Ranking-Focused Campaigns
• Goal of the campaign is to maximize sales velocity
• Higher volume, but lower ROI
• Focus: popular keywords
• Primary KPI: Organic Ranking
Why are these competing goals? Let’s use an example for Keyword “XYZ”
• Bid level: $1
• ACOS: 100%
• Monthly spend: $1,000
• What do I do?
31. ROI-Focused Strategy Rules of Thumb
✓ Start with Automatic Campaigns ONLY
✓ 1 product per Ad Group
• Search Term data only exists at the campaign & ad group levels
✓ Keep bids low & scale up slowly as ROI allows
• $0.10 starting point
• $0.05 - $0.10 increments per week if ROI is positive OR if bid is too low
to rank
✓ Harvest keywords as necessary to move into Manual campaigns
32. Keyword Harvesting from Auto Campaigns
✓ Start with Automatic Campaigns
• Only source of On-Amazon keyword performance data
• Safe way to harvest keywords at a positive ROI
• Amazon won’t give you SKU data in this report so it’s important to limit your ad
groups to 1 product each
33. Keyword Harvesting from Auto Campaigns
✓ Columns To Pay Attention To For Keyword Harvesting:
• Campaign Name (Only look at your automatics)
• Customer Search Term
• ACOS
• Orders Placed
• Ad Group
34. Ranking-Focused Campaigns
✓ Manual campaigns to target key terms you know you want to rank for
✓ Keyword Sources
• Automatic campaigns – high-volume search terms
• Common-sense terms
• Tools like Merchant Words or AMZ Tracker to identify best variations to rank for
• Use existing organic rank to qualify keywords to target
35. Ranking-Focused Campaigns
Using Existing Organic Rank
✓ If Rank > 300, SP alone probably isn’t going to impact
your ranking for that term in a meaningful way
✓ However, it can move products that rank well for the
target keyword farther up the SERP
✓ VAVA Voom speaker highlighted here currently at
position 45
37. Bulk Operations Bidding?
What is Bulk Operations?
Hassle free way of downloading SP metrics over a given time period as well as a scalable way to
upload changes to existing Campaigns, Ad Groups and Keywords
Also allows you the ability to create campaigns and edit Campaign through an Excel file in bulk
38. Benefits of Bulk Operations Bidding?
Scalable
Can adjust just a few bids or several thousand with a single upload
Precise
No longer a “guessing game” as to how much you increase or decrease a bid
Customization
Pull data from customized time periods, up to 60 days
Efficient
Get more done in less time
39. Poll For The Audience…
Would you like to speak with one of our Sponsored Products analysts
about your current strategy?
A. Yes, Please.
B. No, Thank you.
40. Questions for the Experts?
Submit your questions in the chat box on the right
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