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Ask an Expert: What Amazon Vendors Need to Know About A+ Content

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Pitch your questions to CPC Strategy’s very own Lead Marketplace Channel Analyst, David Cooley, & former Head of Amazon Vendor Management, Carina McLeod. They will look to answer any of your questions around A+ Detail pages & best strategies for optimization.

Published in: Retail
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Ask an Expert: What Amazon Vendors Need to Know About A+ Content

  1. 1. What Amazon Vendors Need to Know About A+ Content Improving Search Relevancy, Customer Conversions & Sales Via A+ Detail Pages Ask an Amazon Expert:
  2. 2. Logistics Session Recording Will Be Sent out Tomorrow Morning Q&A Throughout the Presentation Submit Questions In the Chat Box to the Right Event Moderators Jeff Coleman VP, Marketplace Channels Nick Cotter Marketing Operations Coordinator
  3. 3. Amazon Vendors | CPC Strategy Resources
  4. 4. OVERVIEW • Founded in 2007 • Recognized as an Official Google Shopping Partner • 300+ Active Retail Clients • Top 50 fastest growing company in San Diego 3 years CLIENTS SOLUTIONS • Retail-focused Paid Search (PPC) • Google Shopping Management • Shopping Channel Management • Amazon Sales Acceleration About CPC Strategy
  5. 5. ✓ Amazon Marketing Services Management ✓ Promotion & Review Strategy ✓ Vendor Operations Efficiency Assistance & Reporting ✓ Content Copywriting & Listing Optimization Amazon Sales Acceleration Program: Vendors G r o w i n g Y o u r B r a n d P r e s e n c e o n A m a z o n M a r k e t p l a c e cpcstrategy.com/amazon-vendor-services/
  6. 6. Today’s Event Speakers David Cooley Lead Marketplace Channel Analyst Carina McLeod CEO of Ecommerce Nurse
  7. 7. Poll For The Audience… How long have you been a Vendor to Amazon? A. 5+ Years B. 2-4 years C. Less than 1 year D. I’m not a Vendor to Amazon
  8. 8. 1) Who has access to A+ Content? 2) As a Vendor Express Member, how can I get access to A+ pages without selling my product to Amazon? 3) Do you ever regain control of Amazon listing content after submitting A+ content? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  9. 9. 1) How much is the A+ Content fee per ASIN? 2) Is there any way to reduce this fee? 3) Does it vary by vendor size and ranking? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  10. 10. What do A+ detail pages allow you to do? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  11. 11. Are A+ detail pages indexed for search results? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  12. 12. Have you seen conversion rates improve as a result of A+ content? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  13. 13. Should I use the self-service modules or let Amazon build it for me? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  14. 14. Is it critical to have A+ content ready to go for launch of product? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  15. 15. Is it worth the investment for A+ content? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  16. 16. Which types of products should I advertise with A+ content? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  17. 17. Are A+ Detail Pages consistent from one country to the next? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  18. 18. How do you actually go about creating an A+ detail page? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  19. 19. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Creating an A+ Detail Page
  20. 20. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Creating an A+ Detail Page
  21. 21. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Creating an A+ Detail Page
  22. 22. What makes a good A+ Detail Page? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  23. 23. What should NOT be included in A+ content? Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
  24. 24. Poll For The Audience… Would you like to schedule an Amazon Vendor Evaluation? A. Yes, Please. B. I’d like more information on the evaluation.

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