This document provides information on how brands can protect themselves on Amazon from unauthorized sellers. It discusses Amazon's role in brand protection and how they will only enforce trademarks and copyrights that are registered. It also covers how to handle trademark and copyright infringements by looking for suspicious listings and images/text not uploaded by the brand. The document reviews Amazon's MAP enforcement and strategies brands can take like restricting distributors, adding serial numbers, and being proactive rather than reactive.
Ask an Expert: How to Police Your Brand on AmazonTinuiti
For years now, brands have continuously knocked on Amazon’s door to ask them to enforce punishment on unauthorized re-sellers for their violations, yet Amazon still remains locked behind closed doors, therefore causing these infringements & MAP pricing violations to go unnoticed.
How to Successfully Protect Your Brand on The Amazon MarketplaceTinuiti
Former member of the Amazon Seller Services Team, Pat Petriello, and Director of marketing at Market Track, Ryne Misso, will be diving into how brand manufacturers can effectively protect their brands on the Amazon Marketplace.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
Ask an Expert: What Amazon Vendors Need to Know About A+ ContentTinuiti
Pitch your questions to CPC Strategy’s very own Lead Marketplace Channel Analyst, David Cooley, & former Head of Amazon Vendor Management, Carina McLeod. They will look to answer any of your questions around A+ Detail pages & best strategies for optimization.
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
Ask an Expert: How to Police Your Brand on AmazonTinuiti
For years now, brands have continuously knocked on Amazon’s door to ask them to enforce punishment on unauthorized re-sellers for their violations, yet Amazon still remains locked behind closed doors, therefore causing these infringements & MAP pricing violations to go unnoticed.
How to Successfully Protect Your Brand on The Amazon MarketplaceTinuiti
Former member of the Amazon Seller Services Team, Pat Petriello, and Director of marketing at Market Track, Ryne Misso, will be diving into how brand manufacturers can effectively protect their brands on the Amazon Marketplace.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
Ask an Expert: What Amazon Vendors Need to Know About A+ ContentTinuiti
Pitch your questions to CPC Strategy’s very own Lead Marketplace Channel Analyst, David Cooley, & former Head of Amazon Vendor Management, Carina McLeod. They will look to answer any of your questions around A+ Detail pages & best strategies for optimization.
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
How Vendors Can Avoid Amazon Chargeback FeesTinuiti
From packaging problems to technical errors within an Electronic Data Interchange (EDI), Amazon will charge vendors for almost anything they can & most of the time vendors don’t know these fees occur. In almost every case, these chargeback fees are preventable.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
A Different Way of Thinking About Your Amazon Content
Understanding Amazon’s A9 Algorithm – What You Need to Know
Optimizing Your Amazon Product Descriptions & Product Titles
Feature Bullets – How to Optimize for Consumer Search Intent
How Content Directly Relates to Your Sponsored products
LIVE Amazon Product Listing Walk-Through and Q&A
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
Amazon Marketing Services – The New Frontier
Optimizing Your Sponsored Product Ads
Leveraging Other People’s Traffic
Creating Promotions that Convert
Live Walk-Through and Open Q&A
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
Amazon Listing Optimizations that Drive Visibility & SalesTinuiti
Did you know, 70% of customers never click past the first page of Amazon’s search results when looking for a product? It’s a scary thought for many Amazon sellers & vendors trying to drive product discoverability & maximize sales velocity.
Therefore, CPC Strategy, Jungle Scout & Splitly have teamed up to discuss advanced product listing optimizations to rank higher, increase product visibility & drive revenue.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
Amazon Virtual Summit - Preparing for Q4Jeffrey Cohen
The Amazon Virtual Summit is a bi-annual summit which covers hot topics on Amazon. The 2016 Fall Summit covered topics around preparing your Amazon business for 4th Quarter sales. The Virtual Summit is hosted by Seller Labs, Feedvisor and CPC Strategies.
Closing the Loop: Profitable Product Level Ad Strategies for 2016Tinuiti
In this 60min product-level advertising course, CPC Strategy’s Retail Search Manager, Lewis Brannon & Hooklogic’s Vice President of Retail Strategy, Steve Elson, will dive into actionable steps (driven by data) that will to drive sales growth.
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
How Vendors Can Avoid Amazon Chargeback FeesTinuiti
From packaging problems to technical errors within an Electronic Data Interchange (EDI), Amazon will charge vendors for almost anything they can & most of the time vendors don’t know these fees occur. In almost every case, these chargeback fees are preventable.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
A Different Way of Thinking About Your Amazon Content
Understanding Amazon’s A9 Algorithm – What You Need to Know
Optimizing Your Amazon Product Descriptions & Product Titles
Feature Bullets – How to Optimize for Consumer Search Intent
How Content Directly Relates to Your Sponsored products
LIVE Amazon Product Listing Walk-Through and Q&A
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
Amazon Marketing Services – The New Frontier
Optimizing Your Sponsored Product Ads
Leveraging Other People’s Traffic
Creating Promotions that Convert
Live Walk-Through and Open Q&A
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
Amazon Listing Optimizations that Drive Visibility & SalesTinuiti
Did you know, 70% of customers never click past the first page of Amazon’s search results when looking for a product? It’s a scary thought for many Amazon sellers & vendors trying to drive product discoverability & maximize sales velocity.
Therefore, CPC Strategy, Jungle Scout & Splitly have teamed up to discuss advanced product listing optimizations to rank higher, increase product visibility & drive revenue.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
Amazon Virtual Summit - Preparing for Q4Jeffrey Cohen
The Amazon Virtual Summit is a bi-annual summit which covers hot topics on Amazon. The 2016 Fall Summit covered topics around preparing your Amazon business for 4th Quarter sales. The Virtual Summit is hosted by Seller Labs, Feedvisor and CPC Strategies.
Closing the Loop: Profitable Product Level Ad Strategies for 2016Tinuiti
In this 60min product-level advertising course, CPC Strategy’s Retail Search Manager, Lewis Brannon & Hooklogic’s Vice President of Retail Strategy, Steve Elson, will dive into actionable steps (driven by data) that will to drive sales growth.
Amazon Brand Registry & Transparency Program. How and Why You Should Join.Carlos Alvarez
Amazon Brand Registry & Transparency Program | This is a program that allows you to protect your intellectual property such as trademarks, proprietary text, image search, and predictive automation.
Visit our website for more information: http://meetupeventrecording.com/
You excitedly post your product and service listings on Amazon. A few hours later, amazon marked your listings for “Intellectual Property and Trademarks” Violation. If this happened or is happening to you, you are a victim of Amazon’s complicated and confusing “Anti-Counterfeiting Policy.” So, let’s see what actions you should take if you are wrongly tagged for such violations.
Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace...semrush_webinars
As a key battleground in the retail search space, the Amazon Marketplace is the premier destination for high-intent consumer queries. Amazon has proven to be a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can improve their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and search advertising programs.
Are you prepping for your first official launch on Amazon? Or are you looking to reclaim control of your brand on the marketplace? Skubana and CPC Strategy come together to reveal the secrets to establishing and elevating your brand on Amazon. This session provides actionable tactics your brand can leverage to make sure you are dominating the Amazon world.
Proactively Protect Your Brand From Unauthorized Sellers On AmazonTinuiti
Tackling Trademark Infringement, Retail Arbitrage & MAP Violators
When dealing with brand policing there is no silver bullet. Take charge and implement defensive strategies to police your brand on Amazon to help you fight retail arbitrage and trademark infringement & enforce minimum advertising pricing.
Some Topics We’ll Discuss:
Introducing New Brand Registry
Brand Policing Proven Tactics
Combating Copyright Infringement
Minimum Advertising Pricing Policy Enforcement
Working Against Retail Arbitrage
Don’t Miss Out—CPC Strategy & Market Track team up to provide actionable tactics for brand protection on Amazon.
Safeguarding Your Brand Essential Tools for Protecting Your Presence on AmazonAnand Singh
In this presentation, we'll explore the vital tools available to shield your brand on Amazon. With the ever-expanding marketplace, it's crucial to safeguard your brand's reputation and integrity from various threats like counterfeiters and unauthorized sellers.
Firstly, we'll delve into Amazon's Brand Registry program. This initiative provides brand owners with enhanced control over their listings, including features like brand protection and content management tools. By enrolling in Brand Registry, you can assert your authority over your products and combat infringement effectively.
Next, we'll discuss the importance of proactive monitoring. Utilizing specialized tools and services, you can keep a vigilant eye on your brand's presence on Amazon, swiftly identifying any unauthorized sellers or listing infringements. Early detection allows for prompt action, minimizing the impact on your brand's reputation and sales.
Furthermore, we'll explore enforcement strategies. From cease-and-desist letters to pursuing legal action, there are various avenues to address intellectual property violations on Amazon. Understanding these options empowers you to take decisive steps to protect your brand and uphold its integrity.
Additionally, we'll touch upon customer feedback and reviews. Maintaining a positive reputation is essential for brand credibility. We'll discuss strategies for managing customer feedback effectively, addressing concerns promptly, and fostering trust among potential buyers.
Moreover, we'll highlight the significance of maintaining product quality and authenticity. By ensuring that your products meet high standards and are free from counterfeit or unauthorized alterations, you not only protect your brand but also uphold customer satisfaction and loyalty.
In conclusion, safeguarding your brand on Amazon requires a multi-faceted approach, incorporating proactive measures, monitoring, enforcement, and customer engagement. By leveraging the essential tools and strategies outlined in this presentation, you can fortify your brand's presence on Amazon and preserve its integrity in the competitive marketplace.
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahDaytodayebay
There are millions of products on Amazon, and launching a new product can be challenging. This talk at BrightonSEO is about learning the steps to launch products successfully and getting things right the first time.
Key topics:
// Product Listing Optimisaiton
// Infographics and Videos
// Product Promotions
// Accelerating Product Reviews
// Amazon Branding Pages ( A+ )
// External Traffic and Tracking Success
Contact: https://www.daytodayebay.co.uk/contact-us/
Advanced Affiliate Program Management & AnalysisAffiliate Summit
What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? We’ll tackle these & other vital questions.
Experience level: Intermediate, Advanced
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate program management
Geno Prussakov, CEO, AM Navigator LLC (Twitter @ePrussakov)
how to become sellers on amazon? how to manage online business? how ecommerce plays important part in today trade?
A step by step process of creating, building and making it able for regular growth of amazon seller account
Whether you're an existing seller or perhaps even a newbie seeking to get in the e-commerce business, the odds are that you have no idea whatever you might when it regards the Amazon A9 algorithm.
Similar to How to Protect Your Brand Name & Amazon Product Listings (20)
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
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Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
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Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
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Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
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Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
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(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
How to Protect Your Brand Name & Amazon Product Listings
1. How to Protect Your Brand Name
& Product Listings on Amazon
D r i v i n g U n a u t h o r i z e d S e l l e r s O f f Y o u r A m a z o n L i s t i n g
2. Logistics
Session Recording Will Be Sent out Tomorrow Morning
Q&A Throughout the Presentation
Submit Questions In the Chat Box to the Right
Today’s Resources
Resources In the Handouts Section to the Right
3. OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 300+ Active Retail Clients
• Top 50 fastest growing company in San Diego 3 years
CLIENTS
About CPC Strategy
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
6. Upcoming CPC Strategy Events
May 23rd - May 25th 11am-12pm (PST)
Register: Link in Chat Box
7. Today’s Speakers
Pat Petriello
Head of Marketplace Strategy
Kathleen Walker
Co-founder/Managing Partner
Carina McLeod
Ecommerce Management Consultant
8. Poll For The Audience…
Which describes you best?
A. Third Party Reseller
B. Third Party Brand Manufacturer
C. Vendor to Amazon (Access to Vendor Premium Services)
D. Not currently selling on Amazon
9. Overview
• Amazon’s Role in Brand Protection
• How to use Amazon programs to your advantage
• How to Handle Trademark & Copyright Infringements
• How to effectively enforce Amazon MAP
• How brand owners can improve their current brand protection strategies
12. What does Amazon define as a violation?
Amazon Does Not Enforce
Detail Page Ownership and Image Restrictions:
When a detail page is created, it becomes a permanent catalog
page on Amazon.com that will remain even if the creator's
inventory sells out.
Exclusive or Selective Distribution:
Amazon respects a manufacturer's right to enter into exclusive
distribution agreements for its products. However, violations of
such agreements do not constitute intellectual property rights
infringement. As the enforcement of these agreements is a matter
between the manufacturer and the retailers, it would not be
appropriate for Amazon to assist in enforcement activities.
Source: https://www.amazon.com/gp/help/reports/infringement/ref=ag_xx_cont_201165970
13. What role does Amazon play in helping sellers’ protect their brands?
Reporting a Violation
If you believe this seller is offering an item different than advertised,
please contact our Seller Performance Team. Any reports of a possible
violation of the Amazon.com Community Rules and/or Participation
Agreement are handled by our Seller Performance team. You will need to
file a report with the Seller Performance team and provide an Order ID
Number of a test buy that confirms your claim that these sellers are not
offering the item(s) advertised.
Source:
https://sellercentral.amazon.com/gp/help/help.html/?itemID=200444420&ref_=ag_200444420_h_r2_cont_sgsearch
14. Does Amazon assume any liability when a third party seller is
selling counterfeit products?
Amazon Anti-Counterfeiting Policy
Customers trust that they can always buy with confidence on
Amazon.com. Products offered for sale on Amazon.com must be
authentic. The sale of counterfeit products, including any products
that have been illegally replicated, reproduced, or manufactured, is
strictly prohibited.
Source: https://sellercentral.amazon.com/gp/help/help.html/?itemID=201165970&ref_=ag_201165970_a_r1_cont_sgsearch
15. Amazon Brand Registry Program
The Amazon Brand Registry enables you to:
1) Influence the product detail information for your branded
products.
1) List products without UPCs or EANs.
Note: Enrolling a brand in the Brand Registry and registering as the
brand owner does not prevent other sellers from selling the branded
products.
Source: https://sellercentral.amazon.com/gp/help/help-page.html/ref=ag_200955930_cont_scsearch?ie=UTF8&itemID=200955930
16. Amazon Exclusives Program
Program Requirements
You must meet the following requirements for each applicable product:
1) Be the brand owner of the product.
2) Register your brand through the Amazon Brand Registry.
3) Fulfill the product exclusively using FBA.
4) Not sell the product through sales channels other than Amazon
marketplace sites, your own branded websites or your physical
stores.
Brand Presentation/Protection: Amazon will enable video and additional
HTML on your listing pages to help you differentiate your product. In
addition, they will create barriers to protect your brand and listings as your
profile on the platform grows.
Fees: Amazon charges an additional 5% in referral fees.
18. What is a Trademark?
• “A trademark is a word, phrase, symbol or design, or a combination of words, phrases,
symbols or designs, that identified and distinguishes the source of the goods from one
party from those of others.” www.uspto.gov
• TM: Refers to a mark that is claimed as a trademark, but has not been registered with the
United States Patent and Trademark Office.
• ®: Refers to a mark that has been registered in the United States Trademark and Patent.
• Trademarks are issued in “international classes” by the identify of goods and services that
the trademark will cover. For example, consumer electronics is international class 9.
• Registered Trademarks are good for an initial term of ten years and can be renewed every
ten years in perpetuity as long as the trademark is used in commerce.
• Cost: There are many factors for determining the filing fee for an initial trademark
application. Prices range from $225 to $375 per trademark per class of goods.
20. What will Amazon enforce?
Generally, Amazon DOES NOT enforce trademarks and copyrights.
● The contract between a seller and Amazon expressly grants Amazon and its affiliates a non-exclusive, worldwide,
royalty-free, perpetual, irrevocable right to exercise all rights of publicity over the material.
● When a brand creates a detail page, that content becomes a permanent catalog page on Amazon.com and gives
Amazon the right to that content, even if the brand stops selling on Amazon.
https://www.amazon.com/gp/help/reports/infringement
21. When Amazon will enforce copyright & trademark infringement?
1. Amazon will only enforce trademarks and copyrights that have been registered with the United States
Patent and Trademark Office and the United States Copyright Office.
2. Counterfeit Product: If the product the proven to be counterfeit through a test buy. Before Amazon will
remove a counterfeit listing for trademark infringement, the seller must complete the form at
www.amazon.com/gp/help/reports/infringement. The form requires:
a. Amazon.com Order ID of a test buy that confirms the violation.
b. Copy of trademark registration.
c. Proof of purchase for the product’s UPC bar code.
d. Photos of the item(s) received in the test buy.
e. Address, telephone number, and e-mail address.
f. A statement, made under penalty of perjury, that the information in the infringement notice is
accurate, and that the person filing the complaint is the trademark owner or authorized to act on
the trademark owner's behalf.
3. Copyrighted images or text that have not been uploaded on Amazon by the brand – in short, copyrighted
materials that the Amazon is not licensed to use.
4. Mismatched ASIN – if a seller is linking to the brand’s ASIN number, but it is not identical product. To file
an ASIN related complaint, a test buy must be made and the brand must certify that the product purchased
is not the same product assigned the ASIN. If it is counterfeit product, Amazon will remove the listing, if it is
not counterfeit product, then Amazon will require the seller to obtain a separate ASIN for the product.
22. What should brands look for to enforce trademarks and copyrights?
1. Always, always, always review listings and follow the links at the bottom of the listing
showing other sellers if the same product.
2. Engage in test buys of product that looks suspicious – if it is not genuine, Amazon will
remove the listing.
3. Images or text that have been registered with the U.S. Copyright Office that have not been
posted on Amazon by the brand.
24. How to handle sellers who are selling below MAP?
Amazon does NOT enforce MAP -- “As the enforcement of these agreements is a matter
between the manufacturer and the retailers,it would not be appropriate for Amazon to
assist in enforcement activities.”
How To Handle Sellers Below MAP
• Contact sellers and request a price change
• Stop selling to sellers who do not abide by MAP
• Make test buys to insure that the product is not counterfeit
25. Efforts brands can take to protect themselves?
• Register trademarks and copyrights for tools to take down infringers
• Restrict the number of distributors selling your product and require distributors to provide
monthly sell-through reports
• Require all resellers to sign an authorized reseller agreement that prohibits resellers from
selling on Amazon and other online marketplaces
• Serialize product allowing a track and trace system from manufacture to consumer
• Monitor online brand presence, not just Amazon, to insure that the brand is not being
counterfeited or its intellectual property (trademarks, patents, copyrights) are not infringed
• Aligroup websites
• Ebay
• DHgate
• Google Shopping
• File lawsuits against counterfeit sellers
• Maintain list of authorized sellers on brand website
• Publicize brand protection efforts
26. How brand owners can improve their
current brand protection strategies
28. Trading Agreement Restrictions
Make it Difficult for Retailers to Sell on Amazon!
• Brand owners can include in the retailer or distribution
agreement a sales restriction.
• A sales restriction should state that sales on third party
websites are not permitted without approval.
• If a retailer or distributor breach the agreement the brand
owner may cut supply and close the account.
• Sales restrictions are resource intensive, they require policing
and making contact with sellers or distributors.
• Unauthorized sellers will continue to appear, regardless of
restrictions.
29. Product Controls
Discover those Sellers in Disguise!
• Sellers can disguise their names making it difficult to identify the
source of supply.
• Brand owners can add serial numbers to identify source of
supply.
• Best to have serial numbers printed on the product or in a place
that makes it difficult for the Seller to remove.
• Brand owner will need to purchase item to identify the serial
number and link it to the retailer or distributor.
• Resource intensive to manage and can be costly if items are of
high value and there are a high number of offenders.
• Commingled inventory can make it difficult to identify the exact
source of supply.
30. Internal Selling Policy
A Brand’s Selling Policy can Influence the No. of Sellers!
• How readily available and easy to purchase is the brand in the
market?
• Brand owners must have a clear plan on who they wish to sell
to e.g. through a distributor or direct to retailers.
• Brand owners must understand the implications of selling to
each channel.
• Selling to distributors can result in loss of control of the brand
and not knowing where or to whom the items are being sold.
• More difficult to identify sellers when supplying to distributors.
• Tighter control selling direct to retailers or consumers but
resource intensive.
31. Gray Market
The Trade of Goods through Distribution Channels that are Legal but
Unintended by Original Manufacturer
• Brand owners that have surplus stock and sell it off in bulk at a
low price to a wholesaler may see more unauthorized sellers
listing their items on Amazon.
• Products on the gray market typically have no warranty, which
customers are not aware of when purchasing on Amazon.
• Sellers purchasing via the gray market will not always respect
MAP and may have little product content.
• Brands must understand the implications of selling via the gray
market. They may want items to disappear but they will often
reappear on Amazon.
32. Best Practice
Be Proactive rather than Reactive!
• Brand owners at initial stages typically are so focused on
growing sales, they don’t implement any brand protection
strategies.
• Once the distribution of the brand is in all stores and is easily
available to unauthorized sellers, they then realize they should
have adopted more restrictions from the start.
• Brand owners will often be reactive dealing with unauthorized
sellers once they have emerged as opposed to proactive
implementing strategies to avoid or reduce them at the start.
• It’s never too late, start implementing strategies now, it may
take more time to clean up but it will help the business in the
long term.
33. Poll For The Audience…
Would you like to schedule some time to speak with one of our Amazon
brand protection specialists?
A. Yes
B. No
34. Questions for the Experts?
Submit your questions in the chat box on the right
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