SimilarWeb eCommerce experts reveal the marketing strategies behind e-commerce industry leaders in the U.S.
Learn how to:
* Reveal key industry influencers and partners
* Poach traffic from your competitors
* Discover consumer trends
* Understand user behavior in the mobile and app world
I've shared my personal cook book for creating a successful online marketing plan. With this you can create your own marketing strategy and create a plan which will follow you throughout the implementation of that strategy.
The digital world of E-commerce is colossal and the competitive landscape is cut throat.
But what if you could overthrow the competition with data?
In this webinar we uncover the marketing strategy behind e-commerce industry leaders in the UK like Asos, Next, and H&M using SimilarWeb data.
This document discusses how to discover hidden opportunities in paid search and display advertising. It recommends identifying competitors and segmenting data to analyze competitors' strategies. It provides examples of segmenting search traffic and display advertising traffic by source. The document suggests ways to find new keyword and placement opportunities, improve ad rank and quality score, and test new ad variations. The overall message is that analyzing competitors' paid search and display strategies can help improve one's own paid advertising efforts.
Join us as we map out the competitive gambling landscape. Discover the marketing tactics deployed by industry leaders like 888, Ladbrokes, and William Hill using SimilarWeb data.
Our webinar on SimilarWeb’s API is covering how to:
* Better monitor your competitors’ activities
* Discover and analyze all of your competitors’ business partnerships
* Qualify and prioritize your leads
* Generate powerful reports with no technical expertise
This document discusses search engine optimization (SEO) tactics for ecommerce companies. It presents SEO as a two-funnel paradigm, with metrics that measure performance at different stages from published to crawled to indexed pages to impressions, clicks, and transactions. The document advocates taking a holistic approach across the funnel and targeting SEO activities at different points, such as managing content exposure, improving indexation rates, optimizing on-page elements, and refining search results to match user intent and drive conversions.
The document outlines three scenarios in a customer's decision journey when considering the purchase of Bosch power tools. Scenario 1 involves customers who research tools on Boschtools.com but do not visit Grainger.com. Scenario 2 involves customers who research on Boschtools.com, then visit and log into Grainger.com to evaluate power tools. Scenario 3 involves customers who research on Boschtools.com, then visit Grainger.com but evaluate a different category. For each scenario, the document analyzes the customer's needs and concerns at each stage and provides recommendations for digital marketing campaigns, including display ads, email retargeting and personalized offers, to influence customers and increase Bosch power tool sales by
I've shared my personal cook book for creating a successful online marketing plan. With this you can create your own marketing strategy and create a plan which will follow you throughout the implementation of that strategy.
The digital world of E-commerce is colossal and the competitive landscape is cut throat.
But what if you could overthrow the competition with data?
In this webinar we uncover the marketing strategy behind e-commerce industry leaders in the UK like Asos, Next, and H&M using SimilarWeb data.
This document discusses how to discover hidden opportunities in paid search and display advertising. It recommends identifying competitors and segmenting data to analyze competitors' strategies. It provides examples of segmenting search traffic and display advertising traffic by source. The document suggests ways to find new keyword and placement opportunities, improve ad rank and quality score, and test new ad variations. The overall message is that analyzing competitors' paid search and display strategies can help improve one's own paid advertising efforts.
Join us as we map out the competitive gambling landscape. Discover the marketing tactics deployed by industry leaders like 888, Ladbrokes, and William Hill using SimilarWeb data.
Our webinar on SimilarWeb’s API is covering how to:
* Better monitor your competitors’ activities
* Discover and analyze all of your competitors’ business partnerships
* Qualify and prioritize your leads
* Generate powerful reports with no technical expertise
This document discusses search engine optimization (SEO) tactics for ecommerce companies. It presents SEO as a two-funnel paradigm, with metrics that measure performance at different stages from published to crawled to indexed pages to impressions, clicks, and transactions. The document advocates taking a holistic approach across the funnel and targeting SEO activities at different points, such as managing content exposure, improving indexation rates, optimizing on-page elements, and refining search results to match user intent and drive conversions.
The document outlines three scenarios in a customer's decision journey when considering the purchase of Bosch power tools. Scenario 1 involves customers who research tools on Boschtools.com but do not visit Grainger.com. Scenario 2 involves customers who research on Boschtools.com, then visit and log into Grainger.com to evaluate power tools. Scenario 3 involves customers who research on Boschtools.com, then visit Grainger.com but evaluate a different category. For each scenario, the document analyzes the customer's needs and concerns at each stage and provides recommendations for digital marketing campaigns, including display ads, email retargeting and personalized offers, to influence customers and increase Bosch power tool sales by
The Roles of Analytics in Digital MarketingT.S. Lim
An Introduction to Machine Learning. Boca Raton, FL: CRC Press, 1984.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory.
Coursera, n.d. https://www.coursera.org/learn/marketing-analytics/home/info.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.
Coursera, n.d. https://www.coursera.org/learn/digital-analytics/home/info.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ:
Prent
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
4 Strategies To Optimize Your Digital Touchpoints Using Customer DataTinuiti
As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.
Don’t Miss Out—Join CPC Strategy & Custora as we dive into different strategies to optimize your search, display, & shopping campaigns.
The document discusses how marketers waste 96% of their ad budgets by optimizing for clicks rather than conversions. It introduces Postclick, a company that helps brands automate advertising conversions by leveraging ad and audience data to personalize the post-click experience. Postclick Automation can boost conversion rates from an average of 4.4% to over 16% by ensuring landing pages are relevant to each ad and visitor through dynamic content matching. The document argues that the biggest opportunity for return on ad spend is in optimizing the post-click experience.
Instagram Influencer Marketing: Magnify Reach & Multiply Ad RevenueTinuiti
Why care about influencer marketing? Properly constructed Instagram influencer marketing campaigns help to expand your reach and drive more sales. The struggle for many businesses comes from the back-end work that goes into setting up an Instagram influencer marketing strategy. We’re here to help.
Topics Discussed:
Unpacking who your audience is and how to find them
Micro vs Macro-influencers, what makes sense for you?
Locating influencers that resonate with your target audience
How to execute an Instagram influencer marketing campaign
Tracking the success of your campaigns
Don’t Miss Out—we brought in an expert on Instagram influencer marketing, Klear’s Rafi Offenbacher, to discuss how to find success incorporating influencer marketing into your current marketing strategy.
Cost of Not Ranking on Page 1 of Google (how to calculate) - IMS SF June, 2012DemandWave
Presented by Paul Taylor, CEO of Webmarketing123, this presentation walks you through how to calculate the annual cost associated with not ranking on page 1 of Google. In this B2B example, we use a study conducted with a Semiconductor Manufacturer.
Adopting a Data-Driven Philosophy In Your OrganizationMark F Simmons
The use of data in your marketing and operations simply makes for better decisions. By changing your organization's feelings on data, you foster a culture where strategy is no longer based on opinion or instinct.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Maddie Cary Deuel
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have 5-10+ competitors in auction
The CPC and Impression volume changes since Google removed all right hand ads
Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page
This document discusses integrating marketing analytics and data-driven intelligence. It covers operationalizing digital data capture and integration, data-driven multi-channel outbound marketing, real-time inbound marketing and dynamic analytics, and creating adaptive customer experiences. The key aspects are consolidating customer data from various sources, driving value from integrated analytics, orchestrating the next best action for customers, and measuring performance to improve outcomes. The overall goal is to develop a complete, unified view of the customer to deliver personalized, relevant experiences across channels.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
In this business-to-business event, hosted by the
Oregonian Media Group, our experts explained how to
develop a winning digital marketing strategy to
attract the customers organizations need to help them grow.
This document summarizes a presentation about conversion rate optimization hacks that can yield 3-5x improvements. It discusses 5 hacks: 1) Eliminating landing pages by using call extensions, 2) Eliminating landing pages using new ad formats, 3) Making site visitors more likely to convert by using new ad experiences, customizers, and similar audiences, 4) Converting abandoners using remarketing, and 5) Changing sign-up flows. The presentation emphasizes that bigger changes are needed to produce bigger conversion rate improvements, and the goal should be unicorn-level conversion rates rather than average rates.
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
Demystifying Shopping: Uncover buying patterns & optimize for profitMike Ryan
- ROAS is a commonly used metric but does not accurately correlate to profitability. It should not be used as a proxy for profit.
- The "messy middle" of the customer journey involves complex cognitive and behavioral factors that influence purchase decisions beyond just ad clicks.
- Connecting click and purchase data through techniques like click-ID reporting allows understanding of true campaign performance and identifying high-profit products and combinations to optimize campaigns.
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
The document provides an introduction and overview of affiliate marketing. It discusses how affiliate marketing involves three parties - the merchant, affiliates, and an affiliate network. The network manages tracking and payments while affiliates promote the merchant's products or services. Affiliate marketing offers opportunities for performance-based marketing but also faces challenges like managing affiliate quality and network commissions.
Successful paid search and display campaigns require a comprehensive understanding of the competitive landscape. SimilarWeb has partnered with Frederick Vallaeys, CEO of Optmyzr and Google AdWords Evangelist, to present a series of creative hacks that leverage market intelligence to optimize PPC and AdWords campaigns
Europe and the US lead the industry overall. Countries such as China, Brazil, Russia, and India are experiencing increasing demand for services related to market research.
The Roles of Analytics in Digital MarketingT.S. Lim
An Introduction to Machine Learning. Boca Raton, FL: CRC Press, 1984.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory.
Coursera, n.d. https://www.coursera.org/learn/marketing-analytics/home/info.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.
Coursera, n.d. https://www.coursera.org/learn/digital-analytics/home/info.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ:
Prent
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
4 Strategies To Optimize Your Digital Touchpoints Using Customer DataTinuiti
As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.
Don’t Miss Out—Join CPC Strategy & Custora as we dive into different strategies to optimize your search, display, & shopping campaigns.
The document discusses how marketers waste 96% of their ad budgets by optimizing for clicks rather than conversions. It introduces Postclick, a company that helps brands automate advertising conversions by leveraging ad and audience data to personalize the post-click experience. Postclick Automation can boost conversion rates from an average of 4.4% to over 16% by ensuring landing pages are relevant to each ad and visitor through dynamic content matching. The document argues that the biggest opportunity for return on ad spend is in optimizing the post-click experience.
Instagram Influencer Marketing: Magnify Reach & Multiply Ad RevenueTinuiti
Why care about influencer marketing? Properly constructed Instagram influencer marketing campaigns help to expand your reach and drive more sales. The struggle for many businesses comes from the back-end work that goes into setting up an Instagram influencer marketing strategy. We’re here to help.
Topics Discussed:
Unpacking who your audience is and how to find them
Micro vs Macro-influencers, what makes sense for you?
Locating influencers that resonate with your target audience
How to execute an Instagram influencer marketing campaign
Tracking the success of your campaigns
Don’t Miss Out—we brought in an expert on Instagram influencer marketing, Klear’s Rafi Offenbacher, to discuss how to find success incorporating influencer marketing into your current marketing strategy.
Cost of Not Ranking on Page 1 of Google (how to calculate) - IMS SF June, 2012DemandWave
Presented by Paul Taylor, CEO of Webmarketing123, this presentation walks you through how to calculate the annual cost associated with not ranking on page 1 of Google. In this B2B example, we use a study conducted with a Semiconductor Manufacturer.
Adopting a Data-Driven Philosophy In Your OrganizationMark F Simmons
The use of data in your marketing and operations simply makes for better decisions. By changing your organization's feelings on data, you foster a culture where strategy is no longer based on opinion or instinct.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Maddie Cary Deuel
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have 5-10+ competitors in auction
The CPC and Impression volume changes since Google removed all right hand ads
Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page
This document discusses integrating marketing analytics and data-driven intelligence. It covers operationalizing digital data capture and integration, data-driven multi-channel outbound marketing, real-time inbound marketing and dynamic analytics, and creating adaptive customer experiences. The key aspects are consolidating customer data from various sources, driving value from integrated analytics, orchestrating the next best action for customers, and measuring performance to improve outcomes. The overall goal is to develop a complete, unified view of the customer to deliver personalized, relevant experiences across channels.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
In this business-to-business event, hosted by the
Oregonian Media Group, our experts explained how to
develop a winning digital marketing strategy to
attract the customers organizations need to help them grow.
This document summarizes a presentation about conversion rate optimization hacks that can yield 3-5x improvements. It discusses 5 hacks: 1) Eliminating landing pages by using call extensions, 2) Eliminating landing pages using new ad formats, 3) Making site visitors more likely to convert by using new ad experiences, customizers, and similar audiences, 4) Converting abandoners using remarketing, and 5) Changing sign-up flows. The presentation emphasizes that bigger changes are needed to produce bigger conversion rate improvements, and the goal should be unicorn-level conversion rates rather than average rates.
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
Demystifying Shopping: Uncover buying patterns & optimize for profitMike Ryan
- ROAS is a commonly used metric but does not accurately correlate to profitability. It should not be used as a proxy for profit.
- The "messy middle" of the customer journey involves complex cognitive and behavioral factors that influence purchase decisions beyond just ad clicks.
- Connecting click and purchase data through techniques like click-ID reporting allows understanding of true campaign performance and identifying high-profit products and combinations to optimize campaigns.
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
The document provides an introduction and overview of affiliate marketing. It discusses how affiliate marketing involves three parties - the merchant, affiliates, and an affiliate network. The network manages tracking and payments while affiliates promote the merchant's products or services. Affiliate marketing offers opportunities for performance-based marketing but also faces challenges like managing affiliate quality and network commissions.
Successful paid search and display campaigns require a comprehensive understanding of the competitive landscape. SimilarWeb has partnered with Frederick Vallaeys, CEO of Optmyzr and Google AdWords Evangelist, to present a series of creative hacks that leverage market intelligence to optimize PPC and AdWords campaigns
Europe and the US lead the industry overall. Countries such as China, Brazil, Russia, and India are experiencing increasing demand for services related to market research.
Competitive Intelligence: not more, but betterDaan Goor
To outperform your competitors you don't need more of the same, no, you simple need to do it better. In this presentation we ask ourselves how we can proactively identify what specific tools and tactics you should experiment with to create advantage for yourself.
Science of Search Marketing for Small Business April 2015Elasticity
This document provides an overview of search marketing and how small businesses can leverage search to drive customers. It discusses how search works, the importance of digital marketing and search, and how businesses can optimize their search presence through keyword research, on-page optimization, developing authoritative content, optimizing for the local search landscape, and paid search advertising. Specific tactics covered include title and meta tags, internal linking, URL best practices, developing high-quality original content, claiming and optimizing local business listings, building citations, and geo-targeting paid search ads.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Presentation from SES Berlin 2009 keynote on how companies should adjust their communications strategy to deploy an integrated plan to “Own the Shelf” and “Customer Journey”
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
The document discusses how search marketing can engage intent-driven prospects across the marketing funnel in a cost-effective way. It notes that search is underutilized due to ignorance and a desire to preserve traditional advertising budgets. The future of search is described as offering a customized experience based on interest through the aggregation of various digital content sources on search results pages. An integrated approach across search, social media, and other channels is advocated to maximize impact and address "the voice of the consumer."
The document summarizes various web analytics and social media analytics tools that can be used to track website, blog, social media, and email performance. It discusses tools like Google Analytics, Clicktale, CrazyEgg, Facebook Insights, TweetReach, and others that provide metrics on user demographics, engagement, traffic sources, and more. The goal is to help organizations understand user behavior and optimize communications.
This document discusses best practices for economic development (ED) websites. It outlines eight components of a world-class ED website: authentic place branding, clear navigation, quality content, effective search marketing, email marketing, performance tracking, maps/GIS technology, and social media use. For each component, the document provides dos and don'ts and highlights exemplar websites that demonstrate best practices. It also discusses current opportunities for ED websites, including prioritizing content, integrated GIS, search engine optimization, and using social media.
The document discusses behavioral targeting in online advertising. It explains that audience targeting uses audience data from various online and offline sources to identify consumers most likely to be interested in specific ads or campaigns. This allows advertisers to efficiently reach the right audience and helps publishers monetize their audience. The document also discusses how behavioral targeting is growing significantly and transforming media buying across channels.
Using AdWords as a research tool through analyzing the potential keywords your customers are searching for. There is also a discussion of how to understand your website from an action/task perspective, and targeting strategies for your audience.
This document provides an overview of Internet marketing and search engine optimization. It discusses how 73% of the US population uses the Internet for activities like information gathering and shopping. Time spent online is increasing while time with traditional media decreases. The document then introduces BeSprout as an Internet marketing company that can help businesses drive more targeted traffic to their websites, increase sales through search engine optimization, and improve return on investment through measurable results.
This document provides an introduction to Google Analytics, including definitions of analytics and web analytics. It discusses types of onsite and offsite analytics data that can be measured. The bulk of the document outlines the basics of setting up a Google Analytics account, including terminology, recommended reports, and how to tag different online marketing channels. It emphasizes proper setup, focusing reports on actionable insights, and using data to inform marketing strategy and tactics.
In the US, 25% of internet audience (50 millions) passes through a shopping engine.
Close to 75 % of traffic goes to the TOP 7 websites.
If you're looking to increase your ROI, this research identifies key insights that will sharpen your marketing decisions.
If you're looking to increase your ROI, this research identifies key insights that will sharpen your marketing decisions.
Throughout the presentation, Matthieu Dejardins explored the following questions/points:
- Why shopping engines?
- Who are the Comparison sites users?
- Shopping engines challenges
- Pre-launch checklist & what does it takes?
- Top 10 Data Feed Optimization Tips
- Vertical Segment for search engines
- Which CSE? Amazon & bing opportunities
- Which results to expect?
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying. It emphasizes keeping website content up-to-date and rich, as businesses who updated their site 5 times a month saw 300% more traffic. The document also stresses testing online marketing strategies and using analytics to optimize efforts over time based on user behavior and performance.
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying. It emphasizes updating websites frequently with rich content like photos and videos. The document also stresses testing online marketing strategies and tracking results to optimize performance. Key tactics discussed include search engine optimization, search engine marketing, and being active on social media.
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying deals. It emphasizes updating websites frequently and using video to engage customers. The document advocates testing online marketing strategies and using metrics to optimize efforts. Key tactics include search engine optimization, search engine marketing, and social media to help businesses get found online.
The document provides an overview of search engine marketing and optimization. It covers key topics like the history and major players in search engines, how organic and paid search works, integrating search into marketing strategies, and case studies on using search to help companies discover new markets and improve visibility. It also includes a quiz to test knowledge on various search engine optimization and marketing concepts.
Similar to [Webinar] Outmaneuver your E-commerce Competition with Data (20)
This document provides an overview of how to use SimilarWeb PRO to understand a mobile app's competitive landscape. It covers three main lessons:
1. Benchmark key metrics like app ranking, engagement, and retention against competitors to understand how your app performs. Metrics include daily app ranking, downloads, active users, usage time.
2. Track changes in metrics over time to discover trends and spot opportunities. Examples given are tracking rank history and download seasonality.
3. Monitor saved analyses to easily identify changes in performance and receive alerts. Saved analyses can be accessed from the home page.
The document provides step-by-step instructions on analyzing apps within SimilarWeb PRO for each lesson, with examples of insights
Welcome to Lesson 2 in Getting Started with SimilarWeb - Website Analysis.
This lesson will focus on how to track your digital market share so that you can keep tabs on where you are and where you need to be.
Welcome to Lesson 1 in Getting Started with SimilarWeb PRO - Website Analysis. This lesson will focus on understanding your competitive landscape to learn how you stack up against the competition.
This document analyzes traffic data from July to September 2015 for the top 10 presidential candidate websites. Bernie Sanders had the most overall traffic, while his and Ben Carson's traffic increased each month. Most traffic came from direct visits and email, though Carly Fiorina and Donald Trump relied more on search traffic. Candidates received little traffic from paid search or issue-based searches. Ben Carson led in social media traffic share. The document recommends candidates invest more in growing digital traffic and email lists.
In preparation for the 2015 holiday sales season, SimilarWeb analyzed last year’s holiday Web traffic from America’s leading retailers, as well as Amazon Prime Day traffic on July 15, 2015. The data offers key insights into upcoming 2015 online holiday sales, and a deeper understanding for 2016.
As we enter 2016, SEO specialists tend to be great at what they do but many need to brush up on their blogger outreach and influencer marketing. In this PowerPoint presentation, Andy Crestodina, web strategist and the co-founder of Orbit Media Studies shows how to combine the “dynamic duo” of social media and search to create the ultimate social marketing strategy. Click here to watch the full recording: bit.ly/1Ocweid (If you are going to watch one ppt or slideshow/talk about SEO or social media marketing, this is the one!)
The document discusses web traffic insights related to the Wimbledon tennis tournament website. It finds that visits to Wimbledon.com increased over 200% on the first day of the tournament in 2014 and increased 20% overall from 2013 to 2014. However, visits to the shopping subdomain decreased 16% over that period. The most viewed player profiles on the site were Roger Federer, Novak Djokovic, and Andy Murray. Traffic from mobile devices to the site was almost equal to desktop traffic at 48%.
The document analyzes Denmark's online market and finds:
1) Denmark has an extremely high internet penetration rate of 94.6% and local publishers like ekstrabladet.dk and bt.dk are very popular.
2) Social media is dominated by Facebook, Twitter, and LinkedIn, with Reddit and Instagram experiencing strong growth. Snapchat is more popular than WhatsApp.
3) Entertainment sites like YouTube, Netflix and TV2.dk are highly trafficked, showing Danes' love of movies. Gambling sites also attract significant traffic.
This document provides an overview of how to get started with the SimilarWeb API. It discusses signing up for a free trial account, making API requests, and monitoring usage. The API allows users to retrieve web traffic and engagement data, mobile app details, and related websites for a given domain. Requests require a domain, endpoint, format, and user key. Time granularity and date ranges can also be specified for some endpoints. Usage is monitored and quotas tracked to avoid going over limits.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
[Webinar] Outmaneuver your E-commerce Competition with Data
1. 1
Uncovering Data Driven Strategies
for E-Commerce Marketing US
@SimilarWeb
We will be starting at 12:00 pm GMT.
Use the Question Pane in GoToWebinar to Ask Questions
or email us at: similarwebinars@simialrweb.com
2. Natasha Mosher Thought Leadership Marketing Manager
Ariel Rosenstein Sr. Marketing Director
4. Our Data
Over 5B events/day
(60k events per second)
8 PhDs,
100 Engineers
and Big Data experts
Insights on 200M
Websites
& 5M mobile apps
Cleaning,
Categorizing & processing
Machine-Learning &
Prediction Algorithms
International Panel
Crawling
ISP Data
Learning Set
Granular Global Multi-Device
5. Agenda
• Discover who are your competitors
• Spot trends and seasonality in your industry
• Reveal where your audience is online
• Learn how to poach traffic through paid and organic search
• Optimize your Mobile strategy
• How to best reach your audience with Mobile Apps
7. Get a Bird’s Eye View of the Market
SimilarWeb > Industry Analysis > Shopping > Overview > US > Jun – Aug 2016
8. Identify the Leaders on Mobile & Desktop
SimilarWeb > Industry Analysis > Shopping > Overview > Top Sites > Shopping > USA > Aug 2016
US Top 10 Desktop Sites
Shopping
US Top 10 Mobile Web Sites
Shopping
Industry Analyzed: Shopping
10. Company Analyzed:
Discover Your Competitors: Similar Sites
Use this list to create your
own top down view of
the industry.
SimilarWeb > Website Analysis > Asos.com > Competitors > Similar Sites > US > Jun – Aug 2016
Similar Sites | Asos.com
11. SimilarWeb > Website Analysis > Asos.com > Competitors > Keyword Competitors > US > Jun – Aug 2016
Company Analyzed:
Discover Your Competitors: Paid & Organic Search
Use this list to create your own top
down view of the industry.
Organic
Competitors
Paid
Competitors
12. Company Analyzed:
Discover Your Competitors: Customer Behavior
Use this list to create your
own top down
view of the industry.
SimilarWeb > Website Analysis > Asos.com > Website Audience > Audience Interests > Shopping > Clothing > US > Jun – Aug 2016
Audience Interests | Asos.com
13. Company Analyzed:
Track How You Fare in Your Own Unique Ecosystem
See where you stand compared
to other industry leaders in terms
of traffic share and engagement.
Industry Analyzed: Shopping Clothing
Industry Analyzed: Custom Clothing
SimilarWeb > Industry Analysis > Custom Category “Clothing” > Top Websites > US > Jun – Aug 2016
Industry Benchmarks
Top Websites | Custom Clothing Category
15. SimilarWeb > Industry Analysis > Shopping > Custom Category “Clothing” > Traffic Sources > April 2016 – June 2016 > US
Industry Analyzed: Shopping Clothing
Industry Analyzed: Shopping Clothing / Wedding
Find Your Biggest Opportunity Based on Audience Size
Wedding Industry Traffic Sources
Insight:
Search drives more
traffic in the Wedding
industry than Brands
Clothing Traffic Sources
Insight:
Organic & Referrals
account for almost 50%
of all traffic
16. Referral Traffic DisplayPaid SearchOrganic Search Social
Find Opportunities Across Channels
Industry Analyzed: Shopping Clothing
Industry Analyzed: Custom > Clothing
SimilarWeb > Industry Analysis > Shopping > Custom Category “Clothing” > Traffic Sources > May 2016 – Jul 2016 > US
17. Benchmark Against the Competition
Companies Analyzed:
SimilarWeb > Website Analysis > Traffic Sources > Overview > Shopstyle.com vs Lyst.com > US > May – July 2016
19. Optimize for Peak Shopping Days
SimilarWeb > Website Analysis > Gap.com > Traffic Sources > Overview > US > May – Aug 2016
Memorial Day
Company Analyzed:
20. Organic Search
Top Trending Keywords
SimilarWeb > Industry Analysis > Shopping > Custom Category “ Clothing” > Top Keywords > Jun – Aug 2016 > US
Industry Analyzed: Custom Category Clothing
Image Search
Top Trending Keywords
Spot Trends in the Industry
Find new ideas for SEO content,
marketing campaigns and products
22. Company Analyzed:
Enrich Your PPC Campaigns with Competitors’
Misspelled Domains
SimilarWeb > Website Analysis > Abercrombie.com > Traffic Sources > Search > US > July – Aug 2016
Top Keywords | Abercrombie.com
23. How Competitive is the Market?
Industry Analyzed: Shopping Clothing
Industry Analyzed: Custom Clothing
Insight:
High % of paid traffic indicates
high competition
Top
Organic Search Sites
“Clothing”
Top
Paid Search Sites
“Clothing”
SimilarWeb > Industry Analysis > Shopping > Custom Category “Clothing” > Traffic Sources > April 2016 – June 2016 > US
24. SimilarWeb > Website Analysis > Llbean.com > Traffic Sources > Search > Search Ads > May – July 2016 > US
Company Analyzed:
Inform Your PPC Campaigns
10 Ten Paid Keywords | Llbean.com
Search Ads | Llbean.com
25. Source: SimilarWeb > Website Analysis > Walmart.com vs Target > Traffic Sources > Search > Paid > July – Aug 2016 > US
Company Analyzed:
Insight:
Walmarts longtail
keyword strategy is
outdoing that of Target
Paid Search Traffic Share | Walmart.com vs. Target.com
Track your PPC Share Against your Competitors
26. SimilarWeb > Website Analysis > Walmart.com > Traffic Sources > Search > July 26 – Aug 22 2016 > US
Company Analyzed:
Plan Your Organic Long Tail Keyword Strategy
27. Define Your SEO & Content Strategy
SimilarWeb > Website Analysis > Macys vs Nordstrom > Traffic Sources > Search > “dress” > US > Aug 2016
Companies Analyzed:
Organic Search Traffic “Dress”
Search Traffic Share
Macys.com vs Nordstrom.com
28. Uncover Other Forms
of Search that are Less
Competitive
SimilarWeb > Industry Analysis > Shopping > Clothing > Top Keywords > May 2016 – Jul 2016 > US
Industry Analyzed: Shopping Clothing
Industry Analyzed: Shopping Clothing
29. 29
Regular Search Is Not All That Matters
Image Search
Regular Search
SimilarWeb > Website Analysis > Shop.Nordstrom.com vs. Lyst.com > Traffic Sources > Search > USA > April 2016 – June 2016
Insight:
Using Image Search Lyst.com
has managed to poach traffic
share away from
Nordstrom.com
Companies Analyzed:
31. Find Potential Publishers
Understand how your audience surfs the web
Company Analyzed:
SimilarWeb > Website Analysis > Audience Interests > Footlocker.com > US > August 2015 to July 2016
Audience Interests “News & Media”
Footlocker.com
32. Qualify the Best Affiliates &
Partner Sites
Companies Analyzed:
SimilarWeb > Website Analysis > Referrals > Footlocker.com vs FinishLine.com > US > August 2015 to July 2016
Insight:
In May 2016 Slickdeals
accounted for 29% of referral
traffic
Insight:
Finishline referral traffic doubled
from April to May 2016
Referral Traffic Share | April 2016
Referral Traffic Share | May 2016
Referral Traffic Share | Footlocker.com vs Finishline.com
34. Increase Your Social Traffic
Insight: From May to June
Shopstyle increased its
traffic from Social
Companies Analyzed:
SimilarWeb > Website Analysis > Shopstyle.com vs Lyst.com > Traffic Sources > Display > Publishers > Feb – July 2016
Social Traffic | April – May 2016
Social Traffic | May – June 2016
Social Traffic | Shopstyle.com vs Lyst.com
35. Is Your Message Competitive?
SimilarWeb > Website Analysis > Shopstyle.com > Traffic Sources > Display Advertising > Ad Creative > June – Aug 2016 > US
Company Analyzed:
Display Ads | Shopstyle.com
36. Is Your Brand Where it Needs to Be?
Companies Analyzed:
SimilarWeb > Website Analysis > Shopstyle.com vs Lyst.com > Traffic Sources > Display > Publishers > Aug 2015 – Jul 2016 > US
Display Publishers | Shoptsyle.com vs Lyst.com
38. Grow Your Market Abroad
SimilarWeb > Website Analysis > Asos.com vs Next.co.uk vs Castro.com > Traffic Sources > Referrals > January – June 2014 > Israel
Before Entering the Israeli Market
Referral Traffic | Asos.com vs Next.co.uk vs Castro.com
After Entering the Israeli Market
Companies Analyzed:
40. :SimilarWeb > Website Analysis > Bestbuy.com > Traffic Sources > Overview > Aug 2015 – July 2016 > US
Company Analyzed:
Mobile Web User Traffic & Engagement
43. Mobile Referral Categories
Bestbuy.com vs Newegg.com
SimilarWeb > Website Analysis > Bestbuy.com vs Bhphoto.com> Traffic Sources > > Referrals > Aug 2015 – July 2016 > US
Discover The Best Partners For Mobile
Companies Analyzed:
45. SimilarWeb > App Category Analysis > > Category Analysis > Leaderboard > Shopping > March 2016 > Aug 2016 > US
App Category Analyzed: Shopping
Mobile Apps are Competitive
Top Google Play apps in United States | Shopping | Top Free
46. Reach Customers Through Their App Interests
Source: SimilarWeb > App Analysis > Audience Interests > Asos App > US > March – Aug 2016
Company Analyzed:
Audience Interests | Asos App
47. Target the Best Time to Reach Customers on Apps
Source: SimilarWeb > App Analysis > Asos.com > App Engagement > Usage Patterns > March – Aug 2016 > US
Company Analyzed:
Insight:
Asos customers are most likely to
use the app in the evening at
10pm
Insight:
Asos customers are shopping
for clothes most midweek on
Wednesday
App Usage Patterns| Asos App
48. App Store Optimization (ASO)
Source: SimilarWeb > App Category Analysis > Top Keywords > Shopping > March 2016 > Aug 2016 > US
App Category Analyzed: Shopping
App Top Keywords |Shopping