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Targeting Teen Girls and Beyond: A Film for All Ages
1. Who would be the
audience for your media
product?
2.
3.
4. The main target audience is female teenagers, aged
16-21. This is because females sympathise more for
other people compared to males. This age group is
important as the main character is in the same age
group as the target audience, which makes the target
audience feel like they can relate to the main character
as he is a similar age and know what could happen
being in that age group.
5. During the narrative of the film the main character,
Ralph, forms a friendship with a female teen character.
This makes our female target audience feel sympathy
as they can relate to what Ralph is going through and
feel like they can help him with his condition.
6. We identified that 16-21 year olds are not going to be
the only age group that will watch our media product
and we needed to make the film appealing for them as
well. We decided to add in a few scenes later on in the
narrative which are quite emotional and powerful which
a older target audience (25-50) might have
experienced and make the film more encouraging and
appealing for them to continue watching until the end of
the media product