1. Music VideoAnalysis
Arctic Monkeys – When the Sun goes down https://www.youtube.com/watch?v=EqkBRVukQmE
Target Audience &
Needs
I thinkthe targetaudience forthisvideoare late teens – mid 20s. I think this because you get more late teens – mid 20s listening
to loud, rocky music. I think the video is also for people who like to watch short films. I think this because the music vide o is a
narrative video,thismeansthatittellsthe storyof the lyrics;italso lookslike abrief summaryof a filmlike itsshowingall the most
important scenes.
Lyrics (Meaning
Implied?)
The chorus of the songsays “Cause theysaidit changeswhenthe sun goesdown,Yeah,theysaiditchangeswhenthe sungoes
down”thislyricis sayingthatthingscan seemokduringthe day but thenwhenit’satnightnothinggoesok.Thisisshownin the
videobecause duringthe dayscenesthe manseemskindbutthenatnighthe starts to turn violentandabit odd.
Tempo The tempoof the musicstarts of veryslowbut thengetsfaster.Thisgetsshowninthe video because when the tempo is slow the
musicvideoisslowlychangingthe scenes but when the tempo speeds up the scenes get shorter and shorter. The scenes end up
just flashing on the screen for a couple of seconds at a time.
Genre I thinkthe genre of the videoisdrama because the storyline of the videoisabouta darktopic.The videoisabouta drug addict
whogetsdraggedintoa stranger’scar and forcedintoprostitution.She eventuallymanagestorunawaybut he endsupfinding
herand starts to attack herin the back of a car. The actingis verydramaticas well.
CameraTechnique The camera shotsusedin thisvideoare;twoshots,close ups,overthe shouldershots,longshots,midshots,extreme close upand
a pointof viewshot.
The two shots are the shotsthat are usedthe mostin the videobecause itstellingastoryabouta drug addictswhogetsdragged
off and forcedintoprostitutionbythisguy.

2. Music VideoAnalysis
The music videousesclose upsthree timestoshowthe prostitute andthe pimpsfacial expressions.

3. Music VideoAnalysis
There isonlyone overthe shouldershotusedinthe musicvideo.Itisusedwhenthe prostitute istryingtogeta client.
There isonlyone longshot usedinthe musicvideo.Itisusedto show the prostitute sittingonawall waitingforanotherclientto
come and pickher up

4. Music VideoAnalysis
The nextcamera technique usedisamidshot.
Editing The music videousescuttingall the waythrough.Atthe beginningitisroughly4secondsperscene butthenafter the firstchorus
it shortensto2 secondsascene.
Use of Digital Effects The digital effectusedinthisvideoiscolourcorrection.Thisisused insome scenestomake the screenlookdarkerbutoverall it
has beenmade tofade the coloursabit.