The music video uses various camera techniques to tell the story and convey meaning. It shows close-ups of the female protagonist to depict her emotions of misery, shame, and anger at her situation. Point-of-view shots show her perspective of her abusive pimp when he is drunk and not a nice person. The video cuts between scenes using jump cuts and flashbacks to illustrate how her life changes for the worse when the sun goes down, as the lyrics suggest. It also applies color correction to make some scenes darker to match the tone.

1. Music Video Analysis Reece Mechan
Arctic Monkey – When the sun goes down https://www.youtube.com/watch?v=EqkBRVukQmE
Target Audience &
Needs
I think that the target audience for this video are late teens – mid-twenties. I think this because you get more late teens – mid-
twentieslisteningto loud, rocky music. I think the video is also for people who like to watch short films. I think this because the
music video is a narrative video, this means that it tells the story of the lyrics; it also looks like a brief summary of a film like its
showing all the important scenes. As the audience I think that even though the music video goes back and forth a bit with the
scenesyoucan still piece togetherwhatthe story is about without listening to the actual song in the background. Another target
audience Ithinkthe videoissetforispeople whowatchdramasand read booksaboutserioustopics.Ithinkthisbecause the video
isset aroundprostitutionandbeingabused.Thisisaseriousproblemthatthe director,Paul Fraser,wantedtoportrayinthe music
video.He hadto make sure it wasn’ttoo heavyforthe people whofitintothe othertargetaudiences,forthe music video, but can
alsoshowthe negative sidesof the issue.Ithink the video addresses the problem in the best way because they didn’t glamorise
prostitution and they didn’t make it too dark and serious for a music video.
Lyrics (Meaning
Implied?)
The lyrics to the song have many different meanings hidden in them for example the chorus;
“Cause they said it changes when the sun goes down,
Yeah, they said it changes when the sun goes down.”
I think the chorus is basically saying that nothing is as it first seems. For example, in the video the “pimp” or “bad guy” is not
dressed as what everyone thinks a pimp or bad guy should be dressed like or how they have been portrayed in other videos or
other forms of media. During the day the man appears to be kind and caring but then in the scenes set at night the man comes
across as a violent guy and someone who you wouldn’t particularly want to hang around with or see on the street.
In the first verse the second and third line have the most meaning out of the whole verse. The lyrics to the first verse are;
“So who's that girl there?
I wonder what went wrong
So that she had to roam the streets
She don't do major credit cards
I doubt she does receipts
It's all not quite legitimate
And what a scummy man”
The lyrics highlighted are the ones with the most meaning. I think these lyrics basically mean that no girl purposely goes into
prostitutionsothisbasicallyfallsbackintothe “nothingiseverasit seems”message thatisshownthroughoutthe song.It starts to

2. Music Video Analysis Reece Mechan
make the audience think about what would have to happen to someone to make resort them to prostitution and selling
themselves. It could be from her being an addict to something and she has spent all her money or she has been abused or
emotionally damaged and she thinks she is worthless and can’t do anything so this is the only place she belongs.
Tempo The tempoof the musicstarts of veryslowbut thengetsfaster.Thisgetsshowninthe videobecause whenthe temposlows down
the shots in the music video last longer than they do when the tempo speeds up. When the chorus is sung for the last time the
scenes just flash on and off for no more than a second each.
Genre The genre of the song used is Indie. Typically indie music videos should be performance based with the lead singer stood in the
centre of the screen wearing dark clothes, for example; black skinny jeans, hats or suits. The expression shown during an indie
musicvideotend to be minimal and also tend to be seen as very serious. The video also tends to shoot in close ups of the band,
the settingof the musicvideostendtobe in the backstreetsordark areasas thisgoeswiththe intendedlook.The editing used for
an indie musicvideoisstraightcutsfromshotto shot/ scene to scene.Thisisto showthat the bandslivesare quickpaced as indie
bands are known as always being on the road.
The videofor“Whenthe sungoesdown” does not follow some of the genre conventions for an indie music video because it is a
narrative videosoyoucan’t see the bandperformingwhichisamassive partof indie videos.The onlysortof genre convention the
video follows is the fact it cuts from scene to scene.
CameraTechnique One of the camera shots used in this video is the two shot. The purpose of a using a two shot is for establishing the relationship
betweentwopeople.The firstof manyof the twoshotsshownin the musicvideoisshownisthe thirdcamera angle anditis in the
third scene shown. It is off a man in a car at the prostitute corner and we see the prostitute kneeling down at the car window
aboutto get in.The secondtwo shotwe see inthe music video is shown straight after the first. In this shot we see the prostitute
walkingawayfroma man and himwalkingafterher.She doesn’tlookveryhappythatthe manis there. The third two shot we see
istwo scenesafter the second two shot. In this scene we see her sat with a man who seems to be trying to make her feel better
because she looksupsetwe laterfindoutthatthisman isher pimpandthe one who’sforcinghertokeepon workingforhim even
thoughshe makesita well-knownfactthatshe wants to try andget awayfrom the prostitutionworld. The fourthtwoshot we see
inthe musicvideoisstraightafterthe third one.Inthisscene we see that the prostitute is in the man’s flat and he has cooked her
a meal and he is cuttingherfoodup forher thisismakingthe audience thinkhe doesreallycare for her when really he is trying to
persuade her not to leave him. The next two shot we see is five scenes after the fourth one in this we see the prostitute away
fromher cornerand she seemstobe nearan abandonedbusiness.She is stood with a man. With her being away from her corner
where she usuallymeetsclientsit makesthe audience think that she could be in trouble with this man or she is a drug addict and
the guy she has metisher dealer.The sixthtwoshotisstraightafterthe fifthone.Inthis shot we see the man, who seemed to be
takingcare of her a fewscenesearlier,walkover to her in a drunken way. The prostitute seems a lot happier than she was in the
otherscenesthismakesthe audience confirmthe thoughttheyhadfromthe lastscene that she is a drug addict and that man was

3. Music Video Analysis Reece Mechan
definitelyherdrugdealer.The seventhtwoshotisafewscenes after the sixth one. In this scene we see the man who seemed to
be caring isin fact a violentman,we see himpickherupand herface goes from being happy to being frightened for her life. This
makes the audience think that she is being forced into prostitution and it is not being desperate for money it is because she is
beingthere throughfear. The eighth two shot we see is of the pimp coming out of a place with a sign on the door saying “Talent
Night and Strippers”. He is stood with another man who looks like he was there for the talent night whereas the pimp was only
there for the strippers and the guy who was there for the talent doesn’t look happy at the fact the pimp is drunk. The next two
shot we see is off the prostitute collecting something from a guy who looks about 13/14. This shows the audience the type of
people the prostituteknowsandit also fits into the “not everything is as it seems” message because the 13/14 year old could be
deliveringherdrugsandyou don’t expect people of that age to be doing that. The tenth two shot shows the pimp making fun of
the man whotook part of the talentshow.Asa resultof thisshotthe audience seesthathe isa disgusting human and just a waste
of life andhe’stryingtobringeveryone else down.The eleventhtwoshotisoff the prostitute trying to get another client but him
rejectingherproposition. The lasttwoshotI am goingto use showsus the pimpbeingcaringandhow we firstsaw him again. This
fitsintothe title of the song because whenever it is a high key lighting scene he’s kind to the prostitute but then when it’s a low
key lighting scene he’s a viscous, mean piece of scum.

4. Music Video Analysis Reece Mechan

5. Music Video Analysis Reece Mechan
The firstcamera technique we see is a close up. The purpose of using a close up is to show detail/emotion. The first close up we
see isthe veryfirstscene.Itshowsthe prostitutesface.Inthisscene we don’t know that she is a prostitute we just think she is an
ordinarywoman.Inthisscene she doesn’tlook happy,she looksmiserableandlike she’sdreading the events ahead or the events
she has experienced. The next close up the audience sees is a few scenes after the first one. This is another close up of the
woman’sface at thispointwe knowthat she isa prostitute.The close upshowsusthatshe it isn’toutof choice and that she hates
it. The expression on her face shows that she is disgusted at what she has become and that she has been emotionally hurt. This
makes the audience think that she and the pimp started off in a relationship and now he is forcing her into prostitution and she
can’t getaway.This sort of makesus sympathise forher.The nextclose up we see is also of the woman’s face this time she looks
like she knowsthatwe know whatshe is andshe’sashamedof it.Each one of the close upswe’ve seensofarhave beenseparated
by 5 scenes. The fourthclose upis 52 secondsintothe video.Inthisclose upthe woman looks really upset but she is trying not to
showhowshe reallyfeels.Thiscouldgive usaninsight on what kind of childhood the woman had. It seems like she thinks that if

6. Music Video Analysis Reece Mechan
she showsemotionthenshe will be seenasweakandlike she isa pushoverandthere twothingspeople don’twant to be seen as.
The fifthclose upis alsoof the woman.Thisclose upis on the screen for less than a second and unlike the last four close-ups she
can’t even look at the camera. It looks like as were seeing the events in between each close up she’s reliving them. The most
recenteventwe see atthispointhas mostprobablymade herfeel worse aboutherself and she can’t even face anybody because
she mostprobablyfeelslikeshe doesn’tdeserve tobe alive andshe deserveseverythingthat’shappenedtoherup until that close
up.The sixthclose upwe see showsusthat she is abit angry at whatever she’s most recently remembered or she might be angry
at where she isinher life andhowitmightbe differenttowhere she imaginedherself being. The seventhclose upwe see islike an
update onwhat herlife islike nowandweathershe made itoutof where she was. The bit we see makes it look as if she is hiding
from somebody and she’s upset about something. This gives the audience the opportunity to let our minds run wild. One
possibility of this is that she has only just ran away and she’s upset because even though it was most likely like she was living a
nightmare butitwas a big part of her life and their might have been some happy times even though we haven’t seen them. The
lastclose up I’mgoingto talkabout isshown2 minutesand22 secondsintothe musicvideo. It shows her at a bus stop. This could
confirmsome of the audiences’theoriesaboutherrunningawayfromherlife.She still looks upset about what she did/does for a
living and she looks like she wants to forget what happened to her and the people she has met.

7. Music Video Analysis Reece Mechan
Another shot in the music video a point-of-view (POV) shot. The purpose of this shot is to show the view from the subjects’
perspective.The firstPOV shotwe see isfromthe prostitutes’perspective.This shot appears 30 seconds into the music video and
it shows the pimp the scene lasts for one second and is followed by another POV shot of the pimp from the prostitutes’

8. Music Video Analysis Reece Mechan
perspective.Inthisshotwe see the pimp either drunk or off his face on drugs by the looks of it he is drunk. This shows us, as the
audience, that he isn’t a nice person. This shot is also shown for one second.
Editing The editingtechniqueusedinthisvideoisjumpcut.Thisisusedtoget fromscene to scene. Ithinkthe videousesflashbacks.This
isusedfor mostscenes.
Use of Digital Effects The digital effectusediscolourcorrection.Itisusedtomake some scenesdarkerthanit actuallyis.