1. Music Video Analysis Reece Mechan
The knife– PassThis On https://www.youtube.com/watch?v=gKhjaGRhIYU
Target Audience &
Needs
I thinkthat the targetaudience isaimedata mature audience because itismore chilled.
Lyrics (Meaning
Implied?)
I thinkthe lyricsare what the singerissayingto herfriend.It’sonlytellingus what the singer’s side of the conversation is and not
telling us what the singer’s friend is saying back to her. In the video we see an actor singing to a room of people but mainly one
person.Ithinkthisis sayingthatwhenthe actor told the person about how he feels he is telling everyone. The actor is in a room
with mostly men and the actor is still singing to the same person without noticing everyone dancing in front of him. I think this
showsthat he won’tdo anythingif hisfrienddoesn’twanthim too. The lyrics also don’t mention that the actor is a transvestite. I
thinkthisissendingamessage outsaying that itdoesn’tmatterwhatyouare and that people of the LGBT community don’t really
see it as a problem. The singer says “Has he mentioned my age, love, or is he more into young girls, with dyed black hair?” The
singer is saying that he’s more worried about the brother not liking him for his age rather than the fact he is a man.
Tempo The tempoof the musicisslowand chilled.The tempopicksupclosertothe endwheneveryonegetsup anddances.
Genre It’shard to actuallysaythe genre of thissongbecause there issome partsthat song electronicandthere are bitsthathave a
Jamaicanvibe.
CameraTechnique The camera shots usedare; close ups,midshots,twoshotsand longshots.The close up isusedat the beginningwhenthe actoris
turningthe musicon and the close upscontinue invariouspartsof the videowhilstthe actoris miming.
The mid shotsare usedwhenthe actoris singingandalsoto showsome of the people watchinghim.
2. Music Video Analysis Reece Mechan
The two shotsare the most usedcamerashotsin the musicvideobecause itisusedwhenitisshowingthe peoplewatchingand
alsoat the endwhenpeople starttogetup and dance.
The long shotisusedthe leastinthe video. Itisonlyusedonce to showthe actors full bodywhilstsinging.
Editing The editingtechniquesusedare cutting.The cuttingfromdifferentsceneshappenseveryfewseconds.
Use of Digital Effects Theyusedcolourcorrectionto fade the colourout of the video.
