Analysing Music Videos
I have decided to analyse 4 music
videos within a similar genre of the
track I’ve chosen for my Adv...
Whilst doing this research I asked myself ten simple key questions when
watching each video:
1. What are the men/women doi...
Intertextual reference to many different fairy tales, such as Little Red Riding Hood, and
Rapunzel and Goldilocks. All mod...
Analysing the behaviour of the main woman
Aluna, her movements are strong and powerful,
proving she's someone you won't me...
Costume/dress:
Women: Aluna changes throughout the video to keep up with change in roles she has, from
each fairy tale cha...
Camera Angles and Editing:
There’s a low angle shot of the 'seven dwarfs‘ at the start, these are all men perhaps
indicati...
Camera Angles
Mise En Scene connotes the genre
characteristics. There's a very dark, and street
life feel going on, and this is reinforc...
Despite this strong and feminist attitude she portrays throughout the video, the lyrics of the
song connote a contrasting ...
The video has been edited so that the majority of the
shots are quite slowed down and ‘floaty’. I discovered
that this has...
Faith’s two analysed videos are on the next slide. We decided to split
this task between each of us, but equally worked to...
A tracking shot is used at the start of the video
showing the girls are sat in there front garden
gossiping - just like an...
The music video then goes to single mid shots of the girls, this shows off what each girl is
wearing. The first girl which...
The body language of the girls in this video is rather sexual like they are luring you in, this shows
a relationship betwe...
At the start of the video there is an old-ish car
shown on the drive of the girls house, the
number plate says 'JUNGLE', w...
The type of music this song is pop, it is very
fast paced which matches the visuals as the
shots are edited together rathe...
The video features a young girl slow dancing in
the middle of the stage where it looks like
people are watching but they a...
The girl is dressed in a sparkly leotard which
makes her stand out a lot, although she is a
young girl quite a lot of her ...
In the video there doesn't really seem for any
need of power, however the girl that is dancing
looks like she is trying to...
The effect on the video is quite dull, it is
almost like a black and white effect. This could
connote how depressed the ar...
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Analysing music videos

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Analysing music videos

  1. 1. Analysing Music Videos I have decided to analyse 4 music videos within a similar genre of the track I’ve chosen for my Advanced Portfolio work.
  2. 2. Whilst doing this research I asked myself ten simple key questions when watching each video: 1. What are the men/women doing? 2. How are the men/women dressed? 3. Are there more, fewer or the same number of men as women? 4. Describe the body language of those in the video, how are they sitting, standing, gyrating? 5. Do the men/women have power? How do I know? 6. What’s the message of the song? 7. Describe the products that are highlighted in the video. 8. Are any brand names shown? 9. Focus on camera angles. 10. Look at how the shots are edited together, how does this add to the message being told? I also applied the theories of Goodwin, Mulvey and Archer to the music videos.
  3. 3. Intertextual reference to many different fairy tales, such as Little Red Riding Hood, and Rapunzel and Goldilocks. All modernised to fit in with an urban culture - mise en scene reflects this, along with the lyrical reference "little grey fairy tales". I'm not sure how this could fit in with the genre of the music, perhaps all for creative purposes; it's all very smart and makes the video really entertaining to watch - stands out from the stereotypical videos within the genre. In this sense, the video applies to Andrew Goodwin's Theory - having the intertextual reference and a relationship between visuals and lyrics.
  4. 4. Analysing the behaviour of the main woman Aluna, her movements are strong and powerful, proving she's someone you won't mess with, especially when playing Red Riding Hood, although this may be a slight characterisation when I have watched their other videos I've noticed she carries this attitude on throughout, the women are seen as sexual objects to some degree, their movements are sometimes quite provocative in parts, but throughout the majority of the video, I'd say that the Mulvey Theory doesn't quite fit to the extent that extreme voyeurism is portrayed, rather it has been played down. All types of voyeurism have been sneakily done with camera angles and the frequent notion of Aluna looking at the camera straight on, unlike in pop videos for example, when 'barely there' costume is used and sexy dance routines. As for the men, there are few and far between to comment on, although those featured are quite 'hard looking' and intimidating, their costume and body language say a lot about how they are being portrayed. In this shot Aluna is scantily clad and is surrounded by men. Her body language is quite proactive, enforcing the Male Gaze Theory. Despite there not being a lot of this type of direct representation of her in this video, there are definitely still elements of voyeurism.
  5. 5. Costume/dress: Women: Aluna changes throughout the video to keep up with change in roles she has, from each fairy tale character to the next. The costumes are identifiable to the character she is meant to be representing, but are modernised and often 'sexed up' showing a little bit of skin. Although she may have a short dress on when playing Red Riding Hood, she is wearing trainers and a hoodie - connoting the strength she has and the stereotypical attire for the genre of music and those who may listen to it. The other women are dressed like stereotypical chavs, with big hoop earrings and their hair tightly on top of their heads, they aren't showing any skin suggesting only the star is the one who needs to represented in this way, reinforcing Goodwin’s idea that the record label demand the star to be portrayed in a certain way and the star image needs to be directly shown.
  6. 6. Camera Angles and Editing: There’s a low angle shot of the 'seven dwarfs‘ at the start, these are all men perhaps indicating their strength and power, this idea is also enforced by their expressions and body language, in the Snow White story the dwarfs protect Snow White, this is mirrored in the video with the camera angle and their body language - men seen as powerful and protective. The shot changes to the camera tilting upwards from a basket of food that Aluna is carrying (to aid the storyline of the video), and pans up her body to her face. Putting her on show from the very beginning and reinforcing the Male Gaze Theory, demonstrating the idea that this voyeuristic treatment of the female body will be continued. As a non media student, if I were to watch this video before starting the course I would not have noticed this treatment of female bodies, as it seems to be the complete norm within the media industry in this society, but it has become more apparent to me now, its a technique used often and has more or less become accustom to be featured. Voyeurism is then again slightly displayed in another shot 40 seconds in, it's another tilt, starting at the feet of a woman and works its way upwards. A high angle shot is used after this to primarily show what one of the women are doing, but conveniently shows her body particularly her breasts. Mainly all shots used are to tell the stories that are featured, and are then edited after each one has 'done', for example we start with Red Riding Hood, then Rapunzel, then Goldilocks and so on. When the video has about one minute left, like all music videos, all shots are used, reminding the viewer of all the stories featured.
  7. 7. Camera Angles
  8. 8. Mise En Scene connotes the genre characteristics. There's a very dark, and street life feel going on, and this is reinforced by the costumes of those featured, and obviously the setting. Katy has a sort of sultry attitude that makes the outfits she wears more feminine, even if they aren't the most revealing nor attractive, which may symbolise that she doesn't use exposing her body to sell her music or the video, rather she uses her body language and attitude instead, which is pretty interesting. I'm not entirely sure why she does this, but I think it may be because she has a very strong and powerful image, she wants to be respected – perhaps something those within her music genre value, respect.
  9. 9. Despite this strong and feminist attitude she portrays throughout the video, the lyrics of the song connote a contrasting idea. “something about your eyes, the bright blue shine” “I could stay like this for days, looking at your beautiful face” – these lyrics seem to show Katy to be completely infatuated with someone, she’s needy for their love - “say I’m the special one, the one you need the most”. NME reviewed the track in here: “Surfing sublimely on a house piano beat from producer Geeneus, this is breezy British dance queen Katy B on holiday in Ibiza, dancing with that special someone. “Let me know what love is made of”, she sings, sounding like she’s gazing into his eyes. The sound of sangria number three going slowly to her head” Read more at http://www.nme.com/reviews/katy-b/14572#r0IbhDrVG045Ebhc.99 This idea is backed up by the slow and close up shots of Katy featured almost all the way through the video, as she looks thoughtful and always as if her mind is ‘somewhere else’ – she’s thinking about ‘him’. And then the shots of a male fitting the description shown too. I thought that there was some similarities to the lyrics in this song, and our chosen track too. I’m not entirely sure what our song is about, but the singer is obviously going through some kind of emotional heartbreak “such a hurricane, such a hurting pain, trapped in my soul and I can’t explain” “let me eat all these lies up”. It makes me think that perhaps she has done something wrong, like cheat in a relationship, or has had somebody do this sort of thing to her. Although I thought that maybe it’s her that has cheated, as she say’s “trying to find the right time” as if she wants to tell him, and the connotation of “red lines” – the colour red suggests danger or passion..
  10. 10. The video has been edited so that the majority of the shots are quite slowed down and ‘floaty’. I discovered that this has been created by speeding up the song that the artist is miming to, and then film her doing so, so when it comes to editing, they can slow down the footage without it looking strange and obviously way too slowed down. I've noticed that all the different clips seem to flow into each shot, unlike in some videos where the shot change sort of jumps, but it looks good because of the effect it has within the music video, this slow and 'floaty' editing really helps give the song its club like/dance feel; it is kind of a strange thing to explain? There are also a few clips of drag racing and car stunts about 3 minutes in, these have been recorded on what looks like mobile phones and give a more intimate feel, it's also something that makes the video stand out a little and obviously fits well with the continuous theme of boy racers and sports cars, maybe we could incorporate something similar to this idea within our music video. Unfortunately PowerPoint wouldn’t let me embed this video to this slide, but here is the click through link of a behind the scenes video I found – http://noisey.vice.com/en_ uk/blog/the-making-of- katy-b-what-love-is-made- of-video
  11. 11. Faith’s two analysed videos are on the next slide. We decided to split this task between each of us, but equally worked together on the majority of what we have both achieved.
  12. 12. A tracking shot is used at the start of the video showing the girls are sat in there front garden gossiping - just like any ordinary typical girls. The next shot is the camera 'spying through a pair of blinds at one of the artists, she is sat slouching on a chair, which is not very stereotypical for a girl, like she is waiting for something. More single shots are shown again of the girls, which portrays their different personalities. Throughout the rest of the video, the girls look they are preparing for a party as they're dancing about 'wildly'. Most of the camera shots are close ups and mid shots, the close ups show the girls being 'up in your face' and crazy. The angles of the camera make the house look like it has a lot of furniture in it however there isn’t really much in it. For the audience to like the band they would probably have to have a crazy personality themselves. I would say the target audience for this song would be teens or someone who can relate to the band, if they have lived the same lifestyle as them. At the start of the video there are no men shown but halfway through men show up to the girls house like they're going to a party of some sort. There are 5 boys yet only 4 girls, the boys are dressed rather similarly to the girls quite indie in black jeans and a denim jacket.
  13. 13. The music video then goes to single mid shots of the girls, this shows off what each girl is wearing. The first girl which is shown has rather big, crazy hair which could connote her personality as quite wild, she is also wearing something very showing, a bandeau top and pleather dungarees which is cut quite low and shows off her arms and belly. This girl is wearing the most provocative outfit out of all of them. The second girl shown is portrayed differently, she has long curly hair and is wearing big hooped earrings. From watching several different music videos from this genre most of the artists are wearing hooped earrings. This girls clothing is also different to the previous, she is wearing an off the shoulder cropped t- shirt which shows off her shoulders and part of her belly, however the colour of her shirt is white which connotes innocence. The third girl is stood with her arms above her hair with her hands running through her hair, because she is putting her arms up it lifts up her jumper slightly which shows off more flesh. Finally the last girl is very different from the ones shown previously, she seems more shy than the others as she is facing away from the camera and is pulling her ponytail across her face. This girl is more covered up as she has a cardigan on and not showing any flesh, she is also the girl who sings the lyrics ' their life to the full by partying every night but also want to settle down because the lyrics say 'I just want to live a quiet life, I'll make an excellent wife' this shows she is most probably the most serious out of all them. The outfits change throughout the whole of the video but are mostly showing a lot of flesh and frequent reference to voyeuristic treatment, like what has been said in the Andrew Goodwin theory, it also relates to Laura Mulveys Male Gaze theory because they are showing off flesh to lure men into watching the video.
  14. 14. The body language of the girls in this video is rather sexual like they are luring you in, this shows a relationship between the lyrics and the visuals as the lyrics say 'I don't look for trouble but trouble looks for me' is almost saying they aren't looking for trouble but they always end up being in it whether by accident or not, and by dancing provocatively it shows they are kind of 'asking for it'. Their body language is also shown like the don't really care about anything as they are dancing crazily around their house, also expanding on this the girl with the really big hair sticks her middle finger up to the camera. Shots are shown where the girls are throwing beans around the house and not having a care in the world. The power in them is shown because they are independent adults now so they think they can do anything. The women seem like they do have a lot of power within this music video as they have their own house to themselves and can do whatever they want in it.
  15. 15. At the start of the video there is an old-ish car shown on the drive of the girls house, the number plate says 'JUNGLE', which is basically the name of the band. It identifies who they are even before video starts. As the car is rather old you either expect the band to be a group of boys because it is a rather manly car or you expect the girls to dress rather old fashioned. A lot of Chihuahuas and small dogs are shown in the video especially being sat with the girl which was shown last, this could symbolise that she is the more serious one out of them all as she is the one who shows off less flesh and dogs are something that couples/people buy when they are settled down in a permanent house. The products in the house are very simple, and don't look costly at all, this portrays that they are maybe living like students as everything is like DIY, however it sets the scene for the music video very well because it gives it more of the indie feel and shows that not all girlbands have to have everything posh and proper, it makes Neon Jungle rather unique.
  16. 16. The type of music this song is pop, it is very fast paced which matches the visuals as the shots are edited together rather quickly to show 'trouble' and 'chaos'. The shots change very quickly and are often repeated. The quickness of the shots also links with the quickness of the song, as it is a pop song it is stereotypically expected to be a quick video rather than a slow one. The message being told in this song/video is that they are young adults and want to live their life to the full by partying every night but also want to settle down because the lyrics say 'I just want to live a quiet life, I'll make an excellent wife' . The shots show craziness in the start of the video but around the middle/end of the video the pace slows down as they are being serious about life and want to 'slow' down.
  17. 17. The video features a young girl slow dancing in the middle of the stage where it looks like people are watching but they aren't, this could connote that she is maybe alone. The tempo of the video is rather slow and the artists voice is quite monotone, but the at the chorus the tempo seems to speed up a little. The artist is sometimes shown on screen lip-syncing, this gives the audience an idea on who the artist actually is, so they have an idea who she is and maybe idolise her also. The type of music this song is quite dance but also house/electro. The way the girl is dancing fits in with the dance genre, it also makes the song sound more interesting as the artists voice is rather monotone so the beat of the music livens it up a little. There are no men in this video, it is just the artist and the young girl who is dancing on the stage. As there is no men in the video it could suggest the artists hate for men as the song could also hint about the sadness of her past relationships with men. The young girl in the video could connote how strong she is without the boyfriend and her dancing proves this, she is facing her fears and standing up to them. http://www.youtube.com/ watch?v=_CLGDHpWQH0
  18. 18. The girl is dressed in a sparkly leotard which makes her stand out a lot, although she is a young girl quite a lot of her skin is revealed which attracts the people to watch it. The girl is also wearing quite a lot of make up and gems around her eyes, as she is all silver it makes her look like a satellite because satellites are silver. It relates to the lyrics and title of the song. Also the artist is wearing silver with a silver necklace which matches the dancers costume. Not a lot of skin is revealed on the artist as it is only a mid close up shot, this could suggest that she doesn’t want that much attention drawn to her and would rather the audience focus on the girl.
  19. 19. In the video there doesn't really seem for any need of power, however the girl that is dancing looks like she is trying to express her emotions through dancing and trying to gain power over the person who she is singing about which could maybe be about a previous boyfriend. However towards the end of the video the dance movements seem to get a lot stronger which could suggest she finally has power over him, the dance movements are emphasised a lot throughout the routine. Most of the shots are shown in slow motion, which contrasts with the tempo of the song, this looks very effective and we thought we could use this as an inspiration for our video. The message of the song could be that the artist is trying to explain a past relationship as the lyrics say 'I’m falling down to earth, When I get too high, You're calling get back down to earth', this could connote that she wasn't happy in this relationship as she was always 'dragged back down when she was happy'. As well because the song is rather slow this could relate to her heartbreak also.
  20. 20. The effect on the video is quite dull, it is almost like a black and white effect. This could connote how depressed the artist is feeling as it reflects on her mood. As the artist is not shown a lot and the main video revolves around the young girl it could suggest the artist is singing about herself when she was a young girl, and the young girl is pretending to be her. Also the effect links with this because the black and white touch looks like they’re looking back in time. The camera angle on the artist is an high angle shot, the camera is looking down on the woman to maybe connote that she isn’t so dominant and not in power. The girl dancing is always in shot whether it is an establishing shot or a close up, this could connote her importance within the video. The products highlighted in the video are the diamante's/gems which are on the girls eyes, costume and also which are falling around her. The diamonds are silver which connotes the satellite they are singing about. Also the organ the artist is playing behind the girl is highlighted in the video, although she is quite far from the camera she is always highlighted and she stands out. The young girl also turns back to look at the artist like for reassurance.

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