© 2010 Recipe Marketing
The Tweet Smell of Success Twitter For The Food And Beverage Industry © 2011 Whizbang
Twitter Global Statistics. <ul><li>The 1st tweet was sent March 21 st , 2006 by Twitter creator Jack Dorsey </li></ul><ul>...
© 2011 Whizbang Source:  infographic from Digital Surgeons
So Why Use Twitter? <ul><li>Quickly share information </li></ul><ul><li>Build relationships with customers and key influen...
What Else Can Twitter Do? <ul><li>Build brand awareness  </li></ul><ul><li>Provide customer service </li></ul><ul><li>Buil...
What Else Can Twitter Do? <ul><li>Provide instant updates  </li></ul><ul><li>and alerts </li></ul><ul><li>Get instant feed...
So Are You Ready To Tweet? © 2011 Whizbang
Profile Area Trending Topics Post
Lists Who to follow Retweets
Who to follow. <ul><li>Follow anyone that can affect your business: media, competitors, customers, vendors, employees, tra...
Connect With Food And Beverage Influencers. <ul><li>Search.twitter.com </li></ul><ul><li>www.Twellow.com/twellowhoods </li...
Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
http://tweet.grader.com
Search Industry Hashtags. <ul><li>Hashtags are a simple search tool. People follow hashtags for keywords, events and trend...
Use Friend Or Follow.
Avatar Link Handle
Avatar Hashtag Mention Retweet Handle
Build A Tweet Relationship. <ul><li>Monitor </li></ul><ul><li>Retweet Others </li></ul><ul><li>Shout Out to Others #FF of ...
Build A Tweet Relationship. <ul><li>Engage conversation- ask questions, add useful information </li></ul><ul><li>Introduce...
Don’t Forget Your Recipe Ingredients for Success. © 2011 Whizbang
Ingredients For Success. <ul><li>Clarity </li></ul><ul><li>Consistency </li></ul><ul><li>Creativity </li></ul><ul><li>Comm...
Clarity <ul><li>Clear budget </li></ul><ul><li>Clear marketing goal </li></ul><ul><li>Clear Twitter objective </li></ul><u...
Twitter Metrics <ul><li>Email subscriptions  </li></ul><ul><li>Blog subscriptions  </li></ul><ul><li>Sales Leads </li></ul...
Twitter Tracking <ul><li>URL Shorteners: bit.ly, owl.ly, etc.  </li></ul><ul><li>Twitter Alerts: TweetBeep, Twilerts BackT...
Consistency <ul><li>Consistent brand image </li></ul><ul><li>Consistent brand message/voice </li></ul>© 2011 Whizbang
Creativity <ul><li>Creativity with your tweets </li></ul><ul><ul><li>Are your tweets relevant, engaging, memorable and act...
Commitment <ul><li>Commitment to tweeting success </li></ul><ul><ul><li>Post regularly  (give before you get) </li></ul></...
Thank You! <ul><li>We wish you great tweeting success. </li></ul><ul><li>Follow us @recipemarketing </li></ul>© 2011 Whizb...
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Tweet smell of success: Twitter For Food and Beverage Companies

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This is Twitter 101 for anyone in the food and beverage industry. If you seek more in-depth training, email amanda@recipemarketing.com

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Tweet smell of success: Twitter For Food and Beverage Companies

  1. 1. © 2010 Recipe Marketing
  2. 2. The Tweet Smell of Success Twitter For The Food And Beverage Industry © 2011 Whizbang
  3. 3. Twitter Global Statistics. <ul><li>The 1st tweet was sent March 21 st , 2006 by Twitter creator Jack Dorsey </li></ul><ul><li>An average of 460,000 new Twitter accounts are created every day </li></ul><ul><li>Twitter users average 200 million tweets per day </li></ul><ul><li>Women follow 2% more people on Twitter & post 12% more tweets compared to men </li></ul><ul><li>37% of active users on Twitter use their phone to tweet </li></ul><ul><li>Thursdays and Fridays are the most active days on Twitter (16% of tweet volume each) </li></ul><ul><li>Twitter ranks 9th in the world’s most popular sites </li></ul>© 2011 Whizbang http://www.marketinggum.com/twitter-statistics-2011-updated-stats/#ixzz1Ti6C6Fch
  4. 4. © 2011 Whizbang Source: infographic from Digital Surgeons
  5. 5. So Why Use Twitter? <ul><li>Quickly share information </li></ul><ul><li>Build relationships with customers and key influencers. </li></ul><ul><li>Monitor your business’ image </li></ul>Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  6. 6. What Else Can Twitter Do? <ul><li>Build brand awareness </li></ul><ul><li>Provide customer service </li></ul><ul><li>Build loyalty and retention </li></ul><ul><li>Promote products, events, etc. </li></ul><ul><li>Help lead generation and sales </li></ul>Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  7. 7. What Else Can Twitter Do? <ul><li>Provide instant updates </li></ul><ul><li>and alerts </li></ul><ul><li>Get instant feedback </li></ul><ul><li>Conduct market research </li></ul><ul><li>Find employees </li></ul><ul><li>Gain thought leadership </li></ul><ul><li>Provide word of mouth marketing </li></ul><ul><li>Increase search visibility </li></ul>Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  8. 8. So Are You Ready To Tweet? © 2011 Whizbang
  9. 9. Profile Area Trending Topics Post
  10. 10. Lists Who to follow Retweets
  11. 11. Who to follow. <ul><li>Follow anyone that can affect your business: media, competitors, customers, vendors, employees, trade associations, influencers </li></ul>
  12. 12. Connect With Food And Beverage Influencers. <ul><li>Search.twitter.com </li></ul><ul><li>www.Twellow.com/twellowhoods </li></ul><ul><li>www.Tweetgrader.com </li></ul><ul><li>Advanced Twitter Search </li></ul><ul><li>https://twitter.com/#!/search-advanced </li></ul>Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  13. 13. Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  14. 14. http://tweet.grader.com
  15. 15. Search Industry Hashtags. <ul><li>Hashtags are a simple search tool. People follow hashtags for keywords, events and trending topics. i.e. #food </li></ul><ul><li>#thingswelearnedontwitter </li></ul>Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  16. 16. Use Friend Or Follow.
  17. 17. Avatar Link Handle
  18. 18. Avatar Hashtag Mention Retweet Handle
  19. 19. Build A Tweet Relationship. <ul><li>Monitor </li></ul><ul><li>Retweet Others </li></ul><ul><li>Shout Out to Others #FF of #Followfriday </li></ul><ul><li>Mentions </li></ul><ul><li>Give recognition </li></ul>
  20. 20. Build A Tweet Relationship. <ul><li>Engage conversation- ask questions, add useful information </li></ul><ul><li>Introduce people </li></ul><ul><li>Take the conversation beyond Twitter - tweetups </li></ul>
  21. 21. Don’t Forget Your Recipe Ingredients for Success. © 2011 Whizbang
  22. 22. Ingredients For Success. <ul><li>Clarity </li></ul><ul><li>Consistency </li></ul><ul><li>Creativity </li></ul><ul><li>Commitment </li></ul>© 2011 Whizbang
  23. 23. Clarity <ul><li>Clear budget </li></ul><ul><li>Clear marketing goal </li></ul><ul><li>Clear Twitter objective </li></ul><ul><li>Clear Twitter strategy </li></ul><ul><li>Clear target community </li></ul><ul><li>Clear metrics for success </li></ul>© 2011 Whizbang
  24. 24. Twitter Metrics <ul><li>Email subscriptions </li></ul><ul><li>Blog subscriptions </li></ul><ul><li>Sales Leads </li></ul><ul><li>Change in followers over time </li></ul><ul><li>Klout score </li></ul><ul><li>Traffic to website </li></ul><ul><li>Event registrations </li></ul>
  25. 25. Twitter Tracking <ul><li>URL Shorteners: bit.ly, owl.ly, etc. </li></ul><ul><li>Twitter Alerts: TweetBeep, Twilerts BackTweets </li></ul><ul><li>Twitter Analytics: Twitalyzer, Klout </li></ul>
  26. 26. Consistency <ul><li>Consistent brand image </li></ul><ul><li>Consistent brand message/voice </li></ul>© 2011 Whizbang
  27. 27. Creativity <ul><li>Creativity with your tweets </li></ul><ul><ul><li>Are your tweets relevant, engaging, memorable and actionable </li></ul></ul><ul><ul><li>Don’t put your Twitter on autopilot </li></ul></ul>© 2011 Whizbang
  28. 28. Commitment <ul><li>Commitment to tweeting success </li></ul><ul><ul><li>Post regularly (give before you get) </li></ul></ul><ul><ul><li>Engage authentically </li></ul></ul><ul><ul><li>Measure often </li></ul></ul><ul><ul><li>Make adjustments </li></ul></ul><ul><ul><li>Rinse and repeat </li></ul></ul>© 2011 Whizbang
  29. 29. Thank You! <ul><li>We wish you great tweeting success. </li></ul><ul><li>Follow us @recipemarketing </li></ul>© 2011 Whizbang

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