Corner View Restaurant Case Study

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Corner View Restaurant Case Study

  1. 1. © 2010 Recipe Marketing
  2. 2. © 2011 Recipe Marketing Corner View Restaurant Case Study
  3. 3. © 2011 Recipe Marketing Corner View Restaurant Marketing Challenge <ul><li>Corner View was a new restaurant to San Luis Obispo, CA. As such, they lacked brand recognition and faced stiff competition from other local restaurants and corporate chains with deep pockets. </li></ul>
  4. 4. © 2011 Recipe Marketing Corner View Restaurant Marketing Strategy <ul><li>Recipe position Corner View Restaurant and Bar as San Luis Obispo’s contemporary “Cheers” restaurant, a neighborhood place to come together for great food, drinks, friends and fun. </li></ul>
  5. 5. © 2011 Recipe Marketing Corner View Restaurant Creative Mix <ul><li>Recipe created a tagline, logo, and advertising campaign including print, radio, and TV. </li></ul>
  6. 6. Corner View Restaurant Results © 2011 Recipe Marketing <ul><li>Corner View enjoyed steady growth and a loyal customer base for over 7 years. </li></ul>

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