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The Value of Twitter for Organizations
- 1. WHAT ISTHE VALUE PROPOSTITION OFTWITTER? Data Analytics and Insights WHAT MAKES TWITTER OF VALUE Global Engagement REAL TIME SPREADING OF NEWS CROWD SOURCED INFORMATION TO THE POINT INFORMATION Ability to Attach Pictures and Links for Additional Details #hashtags trophy-icon Vedantaj - http://vedantengineering.in/trophy-icon/
- 2. WHOUSES TWITTER IN CANADA? In 2017 34% of Canadians useTwitter 39% of Canadians check Twitter daily, 64% check at least once a week, 93% check a few times a year 11% post once a day, 23% post a minimum of once a week, 26% share once a week, 60% share a few times a year Twitter use by Age: 46% of those Ages 18-34, 48% of Ages 35-44, 34% of Ages 45- 54, 20% of Ages 55-64, 18% of Ages 65+ Twitter use by Education Level: High School or Less (25%), College (31%), University (39%) 48% of users are women 52% of users are men Social Media Use in Canada, 2017 Melody McKinnon - http://canadiansinternet.com/social- media-use-in-canada-2017/
- 3. WHYSHOULDAN ORGANIZATION USE TWITTER? 330 MILLION ACTIVE USERS (EASY TO FIND & CONNECT) 65.8% - U.S. COMPANIES THAT USE TWITTER FOR MARKETING ‘IN THE NOW’ WORLD OF SOCIAL MEDIA REALTIME FEEDBACK/ SUGGESTIONS FOR IMPROVEMENT BY CUSTOMERS TWEET, REPLY, MENTION, CUSTOMER SERVICE CONVERSATIONS 76% - CONSUMERS LIKELY TO RECOMMEND A BRAND FOLLOWING FRIENDLY SERVICE MICROBLOGGING SOCIAL SITE THAT LIMITS EACH POST TO 140 CHARACTERS ENGAGE, INTERACT, CREATE BRAND IMAGE GREAT NETWORKING TOOL, ATTRACT POTENTIAL CUSTOMERS LATEST TRENDS, NEWS, COMPETITOR INFO USED BY ALMOST EVERY BUSINESS 58% - TOP BRANDS WITH OVER 100,000 FOLLOWERS 2.5x - INCREASE IN CUSTOMER SERVICE CONVERSATIONS IN LAST 2 YEARS 44 Incredible and Interesting Twitter Statistics | Brandwatch https://www.brandwatch.com/blog/44-twitter-stats-2016 How to Choose a Logo for Your Brand Publication http://landt.co/2017/06/choose-logo-brand- publication/
- 4. WHATARETHE OPTIMAL DAYS ANDTIMESTO POSTON TWITTER? Tweeting at 12 PM, 5 PM & 6 PM generates higher retweets and click- through rates! Tweeting on weekdays maximizes views, especially when conducting B2B Marketing. Apps such as HootSuite and Bufferapp let you schedule your tweets, allowing you to post at optimal times with ease! The shelf life of a tweet is typically around 8 hours, so posting late at night is not optimal in most situations. Users love to browse during school and work hours! Capitalize on commuters! The Best Times to Post on Social Media Catriona Pollard - https://www.huffingtonpost.com/catriona-pollard/the- best-times-to-post-on_b_6990376.html The best times to post on Facebook, Instagram, and Twitter Steven Benna - http://www.businessinsider.com/best- times-to-post-on-facebook-instagram- twitter-2015-7 Bubble clipart tweet http://moziru.com/explore/Bubble%20clipart%2 0tweet/#go_post_299_bubble-clipart-tweet- 16.jpg
- 5. WHAT METRICS AREUSEDTO GAUGETHE POPULARITYOR RELEVANCEOF TWITTER? Impressions are tracked over time to monitor how many times the post is viewed. Number of followers are displayed for each account, and new followers can be tracked over a time period. Retweets, Likes & Engagements are counted to provide an estimate of how popular each tweet was. ClickThrough Rate ClickThrough Rate shows how many twitter users clicked the link to visit your site! A Deeper Look at the Twitter Metrics You Should Be Tracking Jennifer Beese - https://sproutsocial.com/insights/twitter- metrics/
- 6. ARETHEREANY ANALYTICSTOOLS AVAILABLE FOR TWITTER? Twitter Analytics Track and analyze: • Impressions – number of times user saw a Tweet onTwitter • Engagements – total number of times user interacted with aTweet.This includes clicks anywhere on theTweet(including hashtag, links, avatar, username, and Tweet expansion), retweets, replies, follows, and likes • Engagement rate – the number of engagements (clicks, tweets, replies, follows, and likes) divided by the total number of impressions. SOCIAL TRACKING Get started, try Twitonomy now! https://www.twitonomy.com/
- 7. ISTWITTER MORE BENEFICIAL FORA B2BOR B2C ORGANIZATION? B2B B2CEQUALLY ACTIVE AUDIENCES USE TWITTER TO CONSUME INFORMATION, FOLLOW COMPETITOR UPDATES AND LOOK FOR BUSINESS CONTACTS FOLLOW FAVOURITE BRANDS, LEARN ABOUT PRODUCTS/ SERVICES, ENTERTAINMENT, GIVE FEEDBACK CONSTANT, FAST-PACED CONVERSATION BASED PLATFORM Adobe’s Twitter feed is incredibly focused on its own products/company news, with nearly every tweet managing to feature in a brand mention. It took advantage of Earth Day to promote the company’s own green credentials. Intel, with 4.8 million followers, has an interesting, entertaining Twitter feed that shares a mix of company information, competitions, jokes, memes, articles and quotes. ENGAGEMENT, INTERACTION -BENEFICIAL TO BOTH ORGANISATIONS 12 Examples of B2B Companies Managing Impactful Twitter Profiles https://komarketing.com/blog/12-examples-b2b- companies-managing-impactful-twitter-profiles/ 10 of the Best Brands on Twitter (And Why They're So Successful) Lindsay Kolowich - https://blog.hubspot.com/marketing/twitter-best- brands www.twitter.com
- 8. WHAT ISAN EXAMPLEOFAN ORGANIZATION THAT USES TWITTERTOADD VALUE? • WestJet is responsive 24/7 to communicate with customers, promote new flights, and build a strong reputation. • WestJet’s business plan is built around high customer service, and “Owners Care” means support around the clock!
- 9. WHATARETHE EXPECTEDCOSTSTO USETWITTER FOR ORGANIZATIONAL PURPOSES? Costs on professional copywriter.Twitter has a limited number of signs that should be used effective to engage ourTA Create campaign independently from Twitter Daily expenses on Tweets promotion provided by Twitter. It can start from 1$ a day. More you invest more engagement your Tweet will get Time: • On campaign- 2 weeks or more • Plan tweets 2 weeks ahead, be able to change according to trends and emergencies • Post at least 1Tweet a day
- 10. HOWCAN YOUR BUSINESSGET STARTEDWITH TWITTER? How to Use Twitter for Business Howcast - https://www.youtube.com/watch?v=JXPmI4YaOpM – https://www.youtube.com/watch?v=JXPmI4YaOpM