2. OVERVIEW OFTWITTER
Statistics
284 million monthly active users
500 million tweets are sent per day
80% ofTwitter users are on mobile
77% of accounts are outside of the US
Twitter supports 35+ languages
Twitter Usage. (2015, January 1). Retrieved January 25, 2015.
3. EXCELLENTTWITTER USAGE:
PERSONAL BRANDING @jtimberlake
Ideal mixture of personal tweets (including
replies to fans), and business-related
tweets (promoting his brands and tours)
4. EXCELLENTTWITTER USAGE:
COMPANY BRANDING/SALES @CocaCola
Promoting their core value of happiness
through the creation of various hashtags,
promotion of UGC, interacting directly with
customers, and partnering with other
positive brands
5. KEYTERMS & DEFINITIONS
Hashtag: Way to tag a topic or keyword
within a tweet. Allows for easy searches
on different subjects
Retweet: Allows you to make someone
else’s tweet appear on yourTwitter
stream
2 forms of Retweeting
RT “@username ………”
Direct Message: Private messaging
aspect ofTwitter. Allows for
conversations that do not appear on your
Tweet Stream.
You can only send a DM to someone who
is following you, and can only receive
DM’s from someone who you follow
Trending topics: Most-mentioned terms
onTwitter at the moment. Helps create
the real-time dynamic ofTwitter
Follow Friday: the Hashtag
#FollowFriday or #FF is used to promote
one’s favoriteTwitter users and
encourage others to follow them
6. UNUSUAL FACTS
The official name ofTwitter's bird is Larry Bird. He was named
after Boston Celtics legend Larry Bird.
Why choose to name the bird after a basketball star who played
in Boston? It may have to do withTwitter co-founder Stone
growing up in Massachusetts.
7. STRENGTHS &WEAKNESSES
Strengths
Can connect with large amounts of
people, very open community
Twitter Lists
UsingTwitter Lists to stay engaged
Twitter Chats
Benefits ofTwitter Chats
Character limit eliminates nonsense
Twitter's brevity is its biggest strength
and its big weakness
Weaknesses
Character limit leaves little room to
spark engagement.
Fast paced environment makes it
hard to get noticed.
Difficult to get meaningful
engagement
Strengths and weaknesses of different social media
platforms
8. BEST 10TWITTERTIPS
1. Schedule regular visits to your
twitter stream
2. Create your ownTwitter
homepage
3. Find your most valuable
followers
4. Clean up the list of who you
follow
5. Choose your areas of
expertise
6. Be consistent
7. Post regularly
8. Monitor mentions of your
name and respond
9. Target the right people
10. Develop and adopt a clear
strategy
Twitter tips for Success in 2015, 5 tips using social media marketing and career growth,Twitter
tips
9. ENGAGEMENT STRATEGIES
Always have a clear purpose with obtainable and measurable goals
Thank users who share any content you have written or shared
On average, 1 in 4 of those you thank will follow your profile
30% of those you thank will reply to you
Use links in as many tweets as possible, a study
has shown tweets with links get nearly 40% more retweets
https://blog.bufferapp.com/twitter-strategies
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
http://www.quicksprout.com/2011/11/28/10-ways-to-get-more-retweets/
10. ENGAGEMENT STRATEGIES
Test out sharing methods to find what your followers prefer
Certain users prefer unshortened links as opposed to shortened links through bitly
Tweet something with the same content in 2 different ways, and find what gets
the most engagement
Use hashtags that relate to the content being shared, potential new followers will
find your content much easier
https://blog.bufferapp.com/twitter-strategies
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
11. ENGAGEMENT STRATEGIES
Timing is everything, plan your tweets according to a set time schedule
Take into account different time zones around the world, and the audiences each
zone contains
Great content can easily be overlooked because it was shared at the wrong time
Peak times in all time zones for engagement is around noon and during the
evening
Test what times your users are getting the most engaged, twitter analytics makes
a great tool to measure this
https://blog.bufferapp.com/twitter-strategies
http://www.socialancer.com/7-ways-to-attract-and-engage-followers-on-twitter/
12. ENGAGEMENT STRATEGIES
There are 2 kinds of users, Informers and meformers
80% are meformers, 20% are informers
Informers have twice as many followers
Do not talk about yourself on a career focused twitter account
https://blog.bufferapp.com/get-more-followers-twitter-facebook-research
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
13. ENGAGEMENT STRATEGIES
Ask for participation from users, use the word “retweet” within your tweet and
you are much more likely to see retweets. Business have used a method called
“Flock to unlock” where promotions and discounts are offered once a tweet has
been shared a certain number of times.
Offer twitter-only discounts and promotions, this will increase followers as it is
exclusive to twitter
Reward dedicated followers for their time
http://thenextweb.com/twitter/2014/01/06/9-ways-grow-twitter-following-ethically/2/
http://www.socialancer.com/7-ways-to-attract-and-engage-followers-on-twitter/
https://business.twitter.com/basics/flock-to-unlock
14. ENGAGEMENT STRATEGIES
No matter what content you are sharing, make a comment or leave an opinion
with the status.
Engage with other users and account who share a similar career focus, tag them in
posts, retweet, and favorite what they share
The more you engage others the more they will engage you, as will their followers
Share relevant content, make sure you are not posting articles and other content
that has been shared many times. Bit.ly can be used to track how many times
certain sources have been shared
http://thenextweb.com/twitter/2014/01/06/9-ways-grow-twitter-following-ethically/
https://blog.bufferapp.com/get-more-followers-twitter-facebook-research
15. ENGAGEMENT STRATEGIES
Do not over tweet, this is a good way to lose followers
A study done by Korean researchers on more than 1.2 million twitter accounts
found the number one cause of losing followers is due to “Burst” tweeting
Burst tweeting is when many tweets are sent out in a short period of time, leading
to clogging of followers news feeds
Make sure to still tweet enough to keep users interested, users will unfollow
accounts that are not active in their twitter feed
http://an.kaist.ac.kr/~haewoon/papers/2011-chi-unfollow.pdf
17. ESSENTIALTOOLS/APPS
Hootsuite- Similar to tweetdeck, however hootsuite also allows the management
of social media accounts on more than twitter. Many apps can be plugged in to
allow for a easy to use and organize dashboard. Free for up to 5 social media
profiles.The best app to start with to utilize twitter to it’s maximum potential
Sprout Social- A popular app that is used for twitter teams where more than once
person is managing an account.This service is much more geared towards actual
business instead of information sharers
Followerwonk- A great app for finding new users and experts in any industry. It
allows you to compare users with on another so you can analyze what works in
your career focus on twitter, and connect with other who can work with co-
branding efforts
http://www.business2community.com/twitter/top-twitter-tools-social-media-marketing-0959618
https://blog.bufferapp.com/free-twitter-tools
18. ESSENTIALTOOLS/APPS
Twitter analytics- A tool for twitter that provides easy to read layouts of data
surrounding twitter profiles such as most shared tweets, the times they were
shared, and who exactly is sharing them. It also can track how many times a user
clicked and read a tweet
Tweetdeck- A built in part of the twitter website, tweetdeck lets users customize
the way they use and view tweets. It makes for easier organization and multiple
accounts can be used at a time.This an app that be installed into a computers
general apps as well as into browers such as chrome. Other users that use
tweetdeck can access tweets over 140 characters through shortened links.
Bit.ly- A website used to shorten links and be able to tweet them as well. Bit.ly
links are also easily tracked on the website so you can find if others have tweeted
the same content and how many people have clicked your link
https://blog.kissmetrics.com/10-twitter-tools/ https://about.twitter.com/products/tweetdeck
19. ESSENTIALTOOLS/APPS
Buffer- An app that can be used to send out tweets on a set schedule. Any number
of tweets can be entered into it and buffer will ensure they are tweeted
throughout a set time.This site also provides analytics on tweets, such as what
time of the day are people becoming most engaged with tweets
Cotweet- An app used mostly by brands and businesses, it allows the tracking of
all conversation about their companies.The basic version is free while the
enterprise version is $1500 per month
Cybranding-This popular app lets you analyze any word that has been
hashtagged.You can find out how many times this word is used, who is using it
the best, and related hashtags people are using
http://www.razorsocial.com/twitter-tools/ http://www.socialmediaexaminer.com/5-twitter-tools-to-increase-retweets/
20. ESSENTIALTOOLS/APPS
Topsy- A very useful website that will let you see how many times a certain link
has been tweeted and talked out on all of twitter
Triberr-This service offers communities of similar twitter users to find each other
and join groups where they can work together to enhance each others twitter use.
Members can set accounts up to automatically tweet anything shared by others
users within the group
Tweriod- Another tool for tracking the best possible times to send out tweets.The
site provides a report showing when your followers are most active and what
tweets are getting the most views
http://blog.crazyegg.com/2014/01/13/9-must-twitter-tools-can-make-social-media-rock-star/
26. BEST READINGS FORTWITTER
Hubspot’s “How to useTwitter for Business:A Beginner’s Guide”
How to useTwitter for Business
JobHunt.Org’s “3 Steps for usingTwitter to BuildYour Personal Brand”
UsingTwitter to BuildYour Personal Brand
Twitter Blog’s “Now onTwitter: Group Direct Messages and MobileVideo Camera”
Twitter Blog-New in 2015
Twitter Blog’s “Building a SaferTwitter”
Twitter Blog-Building a SaferTwitter
Tech Crunch’s “Update onTwitter’s NativeVideo Player”
Tech Crunch-Twitter NativeVideo Player
28. MONITORING/MEASURING RESULTS
Some importantTwitter metrics:
- Follower growth: How many new followers you get every day, week or month
- Impressions: How many users see yourTweets
- Engagement: How many users interact with yourTweets
- Conversion: How many users sign up for your service or buy your products
- Many of the previously discussed tools, such as Buffer and Cotweet, allow for
fairly straightforward tracking of these numbers
