The document provides eight tips for boosting an organization's visibility through public relations:
1) Develop clear, focused messages that convey what the organization can do for others.
2) Use effective storytelling techniques to incorporate these messages.
3) Personalize outreach by connecting with audiences' needs and interests.
4) Re-purpose written materials across multiple communication channels.
5) Start with one or two social media tools rather than using all available platforms.
6) Recruit champions - people who love the organization and want to promote it.
7) Measure return on investment not just by media clips but by dissemination of key messages.
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptx
Wng R Deigh Ppt Presentation Sept 24 Final
1. Great PR Is Great Storytelling: Eight Ways to Boost Your Organization's Visibility Through PR Power Right Now Robb Deigh
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14. “ Man Proposes, God Disposes”- Sir Edwin Landseer,1877 Collection the of University of London, Royal Holloway
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44. Great PR Is Great Storytelling: Eight Ways to Boost Your Organization's Visibility Through PR Power Right Now Robb Deigh [email_address] 703-401-6339
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